Hello, Hex Squad! Today, I’m excited to share my top recommendations for alternative makeup brands that bring creativity and individuality to your beauty routine. This collection is not an exhaustive list of every single alt beauty brand available, but rather a curated selection of the ones I have personally shopped at and purchased from. As always, my thoughts and opinions on these brands are entirely my own, and I will indicate if any brands have sent me PR for review.
Discover the Vibrant World of About Face Beauty
About Face Beauty is a pioneering cruelty-free and vegan makeup brand founded by Ashley Frangipane, also known as Halsey. This innovative brand prides itself on formulating products without harmful ingredients such as phthalates, PFAs, parabens, BHA, BPA, retinyl palmitate, mercury, resorcinol, urea, and formaldehyde. You can explore their vibrant range of products on their official website and at Ulta, making it easier than ever for you to find your new favorite makeup items.
Explore the Unique Offerings of Adept Cosmetics
Adept Cosmetics is an inspiring Asian-owned indie beauty brand that was established in 2017 by the dynamic duo, Sandra and Tom. They are committed to ethical practices and do not test on animals, utilizing upcycled packaging and second-hand mirrors in over 40% of their palettes. While most of their offerings are vegan, the Amunet Light and Amunet Dark palettes contain non-vegan ingredients. I have personally purchased the stunning Cyborg Choir palette, which I absolutely adore, and I also received the Element 115 palette through PR.
The Cyborg Choir palette is a remarkable multi-textured collection featuring a harmonious blend of multichromes, holochromes, shimmers, and blendable mattes. Notably, this vegan palette is free from talc, glitter, mica, oil, and BHT, making it a perfect choice for those who are conscious about their ingredients.
Uncover the Artisan Craft of Aromaleigh Cosmetics
Aromaleigh is celebrated as one of the original alternative makeup brands, renowned for their artisan-crafted cosmetics and natural care products. Established in 1988, this brand produces all products in small batches from the picturesque Blue Ridge Mountains of South Carolina. Aromaleigh is committed to being cruelty-free and offers a range of vegan options. Previously, I’ve received PR from them, and if you want to save, use my code CORDELIA for a 15% discount on your purchase.
Embrace the Creativity of Baby Bat Beauty
Baby Bat Beauty, hailing from Philadelphia, is an enchanting gothic indie makeup brand that stands out for its unique offerings. Their products are talc-free, paraben-free, gluten-free, and vegan, ensuring a safer choice for beauty enthusiasts. Moreover, Baby Bat Beauty is certified cruelty-free by PETA, reinforcing their commitment to ethical practices in the beauty industry.
Experience the Creative Vision of Bellabeautébar
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