Why? We’re welcoming an innovative new product to our Juice Beauty lineup — the Prebiotix C-Boost72 Hydrating Whipped Cream that makes your skin feel like a dream. With organic ingredients and clinically validated results, this product is a perfect way to celebrate Juice Beauty’s birthday. And as you add it to your cart, why not learn more about how our brand came to be the Clean Beauty Day OG?
Discover the Origins of Juice Beauty and the Significance of Clean Beauty Day
Unfolding the Rich History and Vision Behind Clean Beauty
While July 15, 2020, is widely considered to be the inaugural celebration of Clean Beauty Day, this celebration has been years in the making. Just ask Juice Beauty, the ‘OG’ brand of this movement as recognized by ELLE, Cosmo, Forbes, and more. Our antioxidant-rich skincare and plant-based makeup brand has been challenging the decades-long status quo in the beauty industry by pioneering and radically transforming the chemistry of cosmetics. It all began with our fearless leader and founder, Karen Behnke, who envisioned a healthier approach to beauty.
Behnke, a wellness expert and serial entrepreneur, had spent years building one of the first corporate wellness companies that she began in the early 1980s. She also served on various Board of Directors within fitness companies and beyond. But even with all her focus on exercise and nutrition, she soon realized that she hadn’t properly vetted her own personal care products. That is, until she became pregnant with her first child at the age of 40, which ignited her concern about skin absorption and the ingredients used in her beauty regimen.
Karen developed a keen interest in the skincare ingredients found within the beauty products on her own personal shelf. She was astonished to discover that both her expensive luxury products and affordable drugstore favorites contained potentially harmful ingredients. This shocking realization changed everything for her. Over the next several years, Karen set her sights on not only transforming her personal care regimen but also inspiring substantial change in the beauty industry at large.
For over half a decade, she collaborated with PhD chemists, physicians, microbiologists, and other experts. Together, they aimed to solve the complex organic formulation challenges and to create authentically organic products with high efficacy. Thus, Juice Beauty was born in 2005. From that moment forward, Karen vowed to create only the highest-performance skincare products that never used ingredients potentially harmful to humans, animals, or the planet.
The result? Skincare products with an antioxidant or vitamin-rich organic botanical juice base that remain our trademark to this very day. Nobody needs water-based moisturizers or serums when they could be nourishing their skin with the best in the beauty world. By combining these enriching bases with more powerful ingredients, Juice Beauty has consistently demonstrated superior results for all skin types compared to conventional or natural products. Need more proof? Read up on our clinically validated results to understand why these products are unparalleled in the market.
Juice Beauty, being the “OG” of Clean Beauty Day, also operates an organic farm in Sonoma County, California, offering a true ‘farm to beauty’ experience. Our property brings organic essentials to life and allows us to connect more closely with our antioxidant-rich ingredients. The stunning 20-acre vineyard and olive grove serves as inspiration for future innovation and provides ingredients for our products, according to wellness expert Behnke. The Juice Beauty farm exemplifies Karen and the team’s commitment to a California organic and wellness lifestyle, expertly highlighting how organically farmed ingredients provide a higher antioxidant performance.
Juice Beauty is also a leader in the sustainability movement. We’re dedicated to sustainable practices across our packaging and manufacturing headquarters, plus a solar-powered farm. We’ve made significant strides since 2005, and today we celebrate all the hard work our team has accomplished to get us here. We extend our heartfelt gratitude to you, our beloved customers, for staying with us on this eco-friendly and innovative journey!
Check out the following milestones and accomplishments we couldn’t be prouder to be a part of:
Celebrating 19 Years: A Journey Through Milestones
1st Candle: Juice Beauty launches!!
2nd Candle: BCPP partnership: State of the Evidence. Pushing several more bills through to protect consumers and the earth (PFAS)
3rd Candle: 1st collections launched: Daily Essentials & Green Apple!!
4th Candle: Whole Foods & Pharmica launch – our first retailers…thank you!
5th Candle: Juicebeauty.com went live in 2000
6th Candle: Celebrities began mentioning us, starting with Kate Hudson, and later Gwyneth Paltrow as Creative Director – PhytoPIgments Makeup Collection
7th Candle: Blemish Clearing & won Elle’s Green Star award
8th Candle: Green Apple patent and three more patents followed!
9th Candle: BEST SELLING Stem Cellular Collection, including our groundbreaking Overnight Retinol Serum. Heard it through the GRAPEVINE!
10th Candle: EWG great partnership – Michelle Pfeiffer + Ken Cook paid tribute to us at their last Earth Day celebration! We received top ratings and numerous awards!
11th Candle: Thank you, Ulta, for your 11-year partnership! Conscious Beauty; thank you, Sephora International!
12th Candle: Goldman Sachs recognized our Product Innovation twice!
13th Candle: Peta, Leaping Bunny, and vegan certifications
14th Candle: Prebiotix collection, Signal Peptides launched!
15th Candle: A heartfelt thank you to our TEAM MEMBERS, CUSTOMERS, and COMMUNITY!
16th Candle: Farm to beauty comes alive with our Organic Farm!
17th Candle: New patent: SuperGrape complex with 3x more antioxidants
18th Candle: Karen Behnke passes the torch to a new CEO, Lance Patterson!
19th Candle: Prebiotix C-Boost72 Hydrating Whipped Cream makes its debut, plus more exciting innovations to come!
Experience the Magic of Prebiotix C-Boost72 Hydrating Whipped Cream
As Juice Beauty blows out the candles on its 19th birthday, there’s so much to be grateful for. Namely, our loyal supporters, organic juice bases, and innovative clinical results that have helped establish us as the OGs of clean beauty. And the best part? All of these elements converge with the launch of the Prebiotix C-Boost72 Hydrating Whipped Cream. This whipped-to-perfection, cloud-like cream features a 20% Vitamin C Niacinamide Glow complex, which drenches your skin with an impressive 72 hours of juicy hydration and instant glow after just one application.
We’re not exaggerating; your skin will be on cloud nine with this one-of-a-kind moisturizer. Formulated with the organic ingredients that Juice Beauty has made its specialty — 10% Vitamin C for brightening, 2% Niacinamide for smoothing, and Wild Rosella for enhanced moisture retention — this launch is a premier way to celebrate our 19th birthday. We use organic-grown Vitamin C, unlike the lab-synthesized version most other brands rely on, to deliver antioxidant power and a complexion as bright as your (and our!) future. And these clinically validated results prove it.
- 72-hour hydration after a single application.*
- 93% reported a visible improvement in skin dryness and dry patches
- 93% reported increased hydration 30 minutes post-application
- 86% reported a visibly brighter complexion
- Clinically proven to enhance the luminosity of your skin in just 4 weeks
*Wild Rosella Clinicals.
Independent Lab Clinical Analysis. Individual Results May Vary. Based on 28 panelists over a 4-week use. Individual Results may vary.
Join Us in Celebrating Clean Beauty Day and Its Transformative Impact
Juice Beauty established National Clean Beauty Day to raise awareness about the importance of using organic plant-based ingredients. In particular, we focus on their unmatched efficiency compared to conventional ingredients, as well as the importance of avoiding harmful and unnecessary additives in beauty products. The brand, along with the movement they spearhead, utilizes authentically organic ingredients to create products with clinically validated results — whether they aim for youthful radiance, blemish-clearing, sun protection, or anything in between.
Over the years, Juice Beauty’s list of “never use” cosmetic ingredients has reached into the thousands, far surpassing most other brands on the market. You’re always in good hands with our selection of organic and sustainable ingredients, which promise to never harm any living thing. From the all-new Prebiotix C-Boost72 Hydrating Whipped Cream to the many other Juice Beauty skincare products that have disrupted the market, now is the perfect time to celebrate our birthday with the best that clean beauty has to offer.
And don’t forget, we want to see you celebrate! Add to your cart to donate not only to Juice Beauty, but also to the non-profits driving meaningful change in the beauty industry. These include EWG, BCPP, Leaping Bunny, and PETA. Additionally, take a photo or video of your wellness routine and tag @juicebeauty on Instagram to showcase your clean beauty spirit.
