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This holiday season, shoppers might expect to see more ‘giftable’ packaging on shelves and online—plus, stores will no doubt look festive. Retailers are expected to go all-out with holiday decor since in-person shopping has returned in full swing.
Nordstrom Canada is one retailer gearing up for the busy shopping season. Shoppers will find gifting hubs, online and in-store, that will serve as festive destinations. “Customers will discover gifts around every corner at every price-point,” the retailer states , from luxe designer options to beauty gifts.
The new Pop-In@Nordstrom, through January 9th, will feature goods from global makers, artisans, and “aesthetically perfect” presents.
Nordstrom Rack’s Canadian stores will feature an expanded assortment of beauty brand favorites.
The Nordstrom Holiday Campaign
Nordstrom’s new holiday campaign, airing in Canada, tells shoppers to “Make Merry” again. The campaign “exudes joy while amplifying the best products, stories, and experiences,” the retailer says, because this season is all about making merry, together.
The campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings. To capture the authentic essence of real families making merry together, Nordstrom has assembled an exciting cast that includes Leslie Odom Jr. and Christina Ricci, along with their families.
Viewers are invited us into the home of Leslie Odom Jr. along with his wife, actress Nicolette Robinson, and their two children as they unwrap gifts, share a warm family meal, and make long-lasting memories together.
Showing us their love of getting dressed for the holidays, Christina Ricci makes a fashionable statement alongside her husband, hair stylist Mark Hampton, as they get glam for the holiday party season together and raise a glass in celebration.
The full season’s campaign is rounded out by a diverse supporting cast of creatives, industry influencers, and guest curators including Canadian comedian Lisa Gilroy, style influencers Mordechai and Sara Rubinstein, Merci Milo shop owner Caroline Rodrigues, author and Bonberi founder Nicole Berrie, outdoor enthusiast and Hike Clerb founder Evelynn Escobar, Yowie founder Shannon Maldonado, and canine style icon, Boobie Billie.
The campaign was shot by photographer Jacob Pritchard. Festive photos and videos will run across multi-channel media throughout the season.
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