Best perfume for women, chosen by GH beauty experts and editors

Fragrance is so powerful and so personal, finding a perfume you love can help capture your feelings, inspire you, lift your mood, or simply make you feel your very best. But with so many options out there it can be overwhelming and we often fall back to the ones we know and feel comfortable with.

If you’re looking to find the scent that truly makes your heart sing, or just want to add something new and exciting to your collection, we’ve asked the Good Housekeeping beauty experts and editors to share their all time favourites.

Whether you love fresh and floral perfumes, sweet and fruity fragrances or warming musky scents, the team have cherry picked a broad range of tempting eau de parfums and eau de toilettes spanning decades of perfumery, a wide range of price points, and all the scent families.

We’ve also included the best sellers from a range of the biggest beauty retailers, the ones beauty shoppers just can’t get enough of, and have voted for with their pounds.

Between the timeless fragrances handpicked by our experts, and the ones beating all the competition when it comes to sales, to claim those best-seller spots, we’re sure there’s a perfume in this list that you’ll want on your dressing table for years to come.