Coty is committed to innovating skincare products that prioritize light protection, oxygen delivery, and DNA repair, while also incorporating powerful ingredients like retinol and bio-fermented blends. The company holds essential patents in these domains, set to last for the next 5 to 10 years. Dr. Shimei Fan, Coty’s chief scientific officer, states, “Through groundbreaking scientific advances, Coty is helping protect consumers from skin afflictions resulting from pollution, our changing climate, and aging.” Coty’s prestigious skincare brands include Lancaster, Orveda, philosophy, Kylie Skin, and SKKN by Kim.
Procter & Gamble’s leading skincare line, Olay Regenerist, is enhancing its focus on hydration with the introduction of its latest collection, “Hyaluronic + Peptide24.” The eye-catching bright blue packaging, accented with silver, houses formulas enriched with hyaluronic acid, niacinamide, and peptides. The serum is elegantly packaged in a dropper bottle, while the lightweight gel cream and refreshing eye cream are presented in stylish jars.
To meet the diverse packaging needs of skincare lines, suppliers are unveiling a variety of innovative designs to satisfy growing consumer demands. Airless pump bottles and dropper packs are increasingly favored for facial products, while refillable designs are becoming the go-to choice for environmentally conscious consumers. The rise of glass packaging is noteworthy, along with the introduction of brush applicators for treatments like masks, as reported by suppliers.
Explore the latest skincare launches from beauty brands that showcase trendy ingredients, unique perspectives, sustainable packaging, and vibrant designs aimed at attracting consumers. Additionally, we highlight some of the most effective packaging solutions for skincare, including eco-friendly options that facilitate the market introduction of new skincare products.
Discover the Latest Innovations in Skincare
The functionality of packaging, such as the compatibility of a pump with a formula, plays a critical role in ensuring a more enjoyable and precise application experience, which is also vital for product effectiveness.
Kosas, renowned for its clean makeup, launched Kosas Skincare in September, unveiling its inaugural product: the Plump & Juicy Vegan Collagen Spray-On Serum. This serum is elegantly presented in an ombre glass bottle adorned in bubblegum pink and cantaloupe orange, featuring a fine mist spray pump. The brand highlights, “The mist engine was selected after testing for application with the perfect strength and radius.”
The spray application enhances ingredient bioavailability, according to Kosas, significantly boosting the product’s effectiveness. This clean formula is packed with vegan collagen, peptides, plant probiotics, hyaluronic acid, proteins, amino acids, and artemisia flower extract.
Kosas’ recent launch aligns with a rising trend identified by Baralan’s sales manager, Jeff Carbone, who notes an increasing demand for glass packaging in skincare products. “We see an uptick in requests for glass packaging,” Carbone explains. “Previously, opaque plastic bottles were preferred for many skincare products to protect formulas from UV light. Now, we can spray or varnish a glass bottle to achieve similar opacity,” he adds.
Glow Recipe also introduced its Guava Vitamin C Bright-Eye Gel Cream in September, featuring a glass bottle. This lightweight gel cream, dispensed via a pump, is designed in a “guava pink” hue that complements the bottle color. The formula boasts 10% encapsulated vitamin C and 3% niacinamide, which the brand claims will effectively address warm-toned dark circles caused by increased melanin production. Additionally, peptides and green caffeine work to alleviate cool-toned dark circles stemming from compromised circulation or thinning under-eye skin. This launch follows the success of Glow Recipe’s Guava Vitamin C Dark Spot Serum, which quickly became a top-selling skincare SKU at Sephora shortly after its release last year.
While Kosas opted for a fine mist spray, Glow Recipe required a pump for its creamy serum. However, Virospack’s marketing manager, Rosa Porras, notes that dropper packs remain exceedingly popular in the skincare sector. “Dropper packs are ideal not only for serums but also for any oily, low-viscosity formula, such as hair treatments or makeup products,” Porras explains.
“Consumers appreciate that droppers provide accurate, precise application and a hygienic experience—plus, they add a touch of luxury to the routine. Their association with the pharmaceutical industry fosters trust among users,” she adds.
SamHwa introduces its Airless Glass Refillable package, which embodies current trends. “Our Airless Glass Refillable line features a patented design that minimizes material use and reduces waste during manufacturing,” shares Vincent McCarthy, director of sales at SamHwa. “Only the inner refill is made from polypropylene, which is recyclable. The other components are designed for durability and reuse. Our glass outer bottle is paired with our Eco Pump, which is non-metal and engineered for extended use before replacement,” he states. The supplier now offers this package in a new, distinctive shape: the Square Glass Refillable Airless Bottle.
For skincare brands that prefer sticking to plastic, HCP has developed a Lotus range, mirroring the vibrant colors found in Kosas and Glow Recipe’s offerings. The PETG packages are adorned in soft pink, sky blue, mint green, and light purple, showcasing the supplier’s innovative decorating capabilities. “We lead the industry in finishing innovation and trendy decoration, elevating skincare to luxurious standards,” says Lynn Lu, global skincare product manager at HCP Packaging. The supplier’s offerings include metallization, spray finishes, foiling, and precise color matching.
Each package within HCP’s Lotus collection can be tailored to suit a brand’s specific needs, including a variety of actuator styles. The line features lotion bottles, dip-tube pump bottles, and two sleek jars. Designed with modern, curved shoulder profiles, the line allows brands to create a cohesive aesthetic across various skincare products.
Another supplier, Elcos, provides both plastic and glass packaging options, along with a range of refillable airless designs. “Our airless packaging incorporates features that help maintain formula integrity, such as auto shut-off valve pumps that prevent air from entering with each use,” explains Michelle Joo, vice president at Elcos America. “This design preserves the formula without oxidative degradation or moisture loss.
Refillable airless bottles are also an excellent solution for reducing plastic waste,” she continues. Elcos offers mono-material, springless, and refillable airless packaging solutions in both glass and plastic made with up to 100% post-consumer recycled materials.
Targeting Emerging Consumer Segments with Innovative Skincare
The demand for skin “nourishment” products is surging, particularly among younger consumers, according to the Fortune Business Insights report. This trend highlights a growing preference for natural ingredients that address common skin issues like acne, black spots, scars, dullness, and tanning. “The increasing popularity of skin nourishment products among young individuals is poised to drive substantial growth in the skincare market,” the report indicates. “Products such as toners, scrubs, and sunscreens are highly sought after by this demographic.”
The Body Shop is strategically marketing skincare to younger audiences through inclusive messaging and advocacy on social issues. “Human rights issues are beauty issues—as humans purchase beauty products,” asserts Hilary Lloyd, vice president of marketing and corporate responsibility for The Body Shop North America. “Empowering today’s youth and motivating them to express their voices at the ballot box felt like a natural progression for us.” The Body Shop’s Flex Your Power Pack kit, elegantly packaged in a round paper cylinder, supports Generation Citizen, a non-partisan organization encouraging young voters. The kit includes Hemp Hand Protector, Shea Body Butter, and Tea Tree Oil.
Additionally, The Body Shop has introduced a new Edelweiss skincare range, featuring products enriched with edelweiss extract sourced from the Italian Alps. The brand claims that edelweiss provides 43% more antioxidant power than retinol.
Numerous beauty brands are identifying and addressing shifting consumer demands, carving out niche markets within the skincare category. Men are increasingly embracing various skincare products, including masks, scrubs, and more. The global men’s personal care market was valued at $124.8 billion in 2020 and is projected to expand to $276.9 billion by 2030, achieving a CAGR of 8.6% from 2021 to 2030, as reported by Allied Market Research. This expansive category encompasses a wide range of products from fragrance to hair care and facial care, all designed with packaging that appeals to men.
Beauty marketers often opt for black or brown packaging to resonate with male consumers. However, Clean Your Dirty Face, a quirky and colorful brand founded by Shama Patel, a former attorney, is breaking this mold. The brand offers a facial bar franchise that has expanded into products for both men and women, including the Not Your Girlfriend’s Face Mask and Hey Handsome Face Oil, both packaged in vibrant cartons.
Brad Pitt’s new “genderless” skincare line, Le Domaine Skincare, is likely to attract wine enthusiasts with its unique perspective. The products feature exclusive antioxidant molecules derived from grapes. Pitt collaborated with renowned wine and health expert, Professor Pierre-Louis Teissedre from the University of Bordeaux, and the Perrins, a family of wine growers, to develop these formulas.
Teissedre identified grape varieties that deliver the most skincare benefits from the vineyards cultivated by the Perrins in Provence. The packaging is opulent, featuring dark brown bottles paired with large wooden caps that showcase gold plaques.
Travis Barker’s unisex brand, Barker Wellness Co., aims to capture the interest of CBD users with its new skincare line, characterized by sleek white packaging accented with black. The brand’s 2-in-1 Face Mask & Cleanser, housed in an aluminum tube, is infused with cannabinoids, including CBG— a THC-free cannabinoid abundant in antioxidants, as well as CBD, squalane, and an anti-aging compound, acetyl zingerone, complemented by a mineral complex.
Exploring the Growth of Women’s Wellness & Intimate Care Products
The intimate care segment is rapidly emerging within the expansive skincare market. The global women’s intimate care market is projected to reach a valuation of $45.8 billion, with an anticipated CAGR of 5% from 2022 to 2031, as reported by Transparency Market Research. “Manufacturers in the global intimate care market are focusing on enhancing their production capabilities to meet rising demand,” the report states. An increasing preference for intimate care products made with plant-based, organic, and natural ingredients is driving this market expansion, according to experts.
These women’s products have transitioned from health or personal care into the beauty realm, featuring packaging that rivals the elegance of any high-end skincare brand. A prime example is Beauty Below, an intimate care line founded by Dr. Cynthia Wesley, a board-certified MD and fellow of The American Congress of Obstetricians and Gynecologists. “Intimate wellness is often a category that is overlooked,” states Wesley, known as “Dr. Cyn.” She explains, “Our curated formulas are tailored for melanin-rich skin and coarse hair. Our mission is to educate every woman on the importance of this type of skincare.”
Beauty Below’s products exude luxury and utilize airless packaging to optimize ingredient efficacy. The Confidence Kit includes “She Shave,” a medicated shave mousse in a 50ml airless pump, and “Smoove Skin,” a serum designed to treat ingrown hairs, in a 15ml airless pump. This alcohol-free formula is enriched with organic aloe vera, green tea, and calendula. The kit also contains “Even Out Pads,” presented in a 100ml frosted jar with a matte-silver aluminum cap. Formulated for dark skin, these hydroquinone-free pads peel and brighten the skin using niacinamide and green tea.
Combatting Acne and Addressing Aging Skin with Effective Solutions
Peace Out Skincare is effectively addressing the dual concerns of aging skin and acne treatment, successfully engaging millions of consumers across social media platforms. Building upon the success of its best-selling Acne Dots, which have sold over 35 million packets since their launch in 2017, founder and CEO Enrico Frezza recently reformulated the product using innovative hydrocolloid polymer technology. “We dedicated countless hours to refining our formula and are thrilled to introduce the first-ever OTC hydrocolloid acne patch on the market—and it’s clean,” states Frezza.
Peace Out Skincare became a recognized “Clean at Sephora” brand in June, following the development of a hydrocolloid formula that does not utilize mineral oil, a non-renewable resource. Additionally, test results indicate that the new Acne Dots are more effective than the previous version, featuring encapsulated salicylic acid for rapid blemish treatment without irritation, alongside retinol to promote a clearer complexion, and soothing aloe vera to reduce redness. Breakouts can be minimized within a mere six hours.
According to Grand View Research, the global anti-acne cosmetics market was valued at $4.1 billion in 2021, with projections indicating a CAGR of 9.0% from 2022 to 2030 for this category. Furthermore, the global market for anti-aging skincare products is expected to reach an estimated $120 billion by 2030, according to Precedence Research.
Embracing the Trend of Hybrid Skincare Products
Peace Out Skincare’s recent product launches include the Dark Spots Serum, presented in a light green airless bottle, and the Instant Pore Perfector, packaged in a light blue tube. The Instant Pore Perfector is a hybrid skincare-makeup product that effectively blurs pores, minimizes the appearance of fine lines, reduces redness, extends makeup longevity, and refines skin texture over time. Key ingredients include a Hyaluronic Acid Blend, Niacinamide, Mushroom Extract, and Malic Acid.
The trend of hybrid skincare-meets-makeup products is gaining momentum and is expected to continue, according to market forecasters. Analysts at Mintel noted that the Covid-19 pandemic accelerated the demand for hybrid products, which now have widespread appeal. Peace Out’s Frezza concurs, stating, “Hybrid products that bridge the gap between skincare and makeup are paving the way for our future innovations…the future of skincare lies in hybrid products that address multiple skin concerns simultaneously.”
The Trendalytics team also reports an increased demand for hybrid products, with sales of such beauty items rising by 24%. Their recent report highlights a surge in multi-use items and reimagined formats in skincare. The rise of multi balms, a trending product category that saw a growth rate of 192% since last year, is particularly noteworthy. A multi balm is an easy-to-use skincare product packaged in a convenient stick format, which Allure recently dubbed “Korea’s biggest beauty trend of 2022.”
Suppliers are responding to these trends by offering suitable packaging solutions. HCP Packaging’s Lu mentions, “We are receiving inquiries for packaging that accommodates hybrid cosmetics and skincare products. Many skincare brands are streamlining their offerings for a more efficient beauty routine, making stick formats an ideal fit.”
Understanding the Growing Importance of Suncare in Anti-Aging
Sunscreen ingredients are increasingly crossing over from sun care, significantly contributing to the growth of the anti-aging product market, as detailed in a report by Markets and Markets. The report reveals that the sunscreen ingredients segment accounted for the largest share of the anti-aging ingredients market in 2021, in terms of value. This growth is attributed to consumers’ heightened awareness of the importance of sun protection. Shoppers are actively seeking skincare products that incorporate sunscreen ingredients, integrating stand-alone sunscreens into their daily skincare routines.
Beauty brands that market sunscreen are adapting to new consumer demands for eco-friendly, clean formulas with reef-safe ingredients. Earlier this year, Shiseido launched a limited edition reef-safe sunscreen in collaboration with the World Surf League. This product line includes two variants—Ultimate Sun Protector Lotion SPF 50+ and Clear Sunscreen Stick SPF 50+. The bold packaging features Shiseido’s signature yellow and blue colors, while the carton is certified by the Forest Stewardship Council (FSC), an organization dedicated to promoting responsible forest management globally.
Reef-safe sunscreens are formulated without oxybenzone or octinoxate, and Shiseido’s sunscreens underwent reformulation last year to eliminate these ingredients. Creating a sunscreen free from these components can be challenging, particularly for luxury brands that prioritize a premium application experience. “We successfully maintained the product’s luxurious texture while ensuring effective UV protection, which was no small feat,” says Yurika Watanabe, Shiseido Brand Value R&D Institute.
Exploring the Expansion of the Airless Packaging Market
The demand for airless packaging in skincare products remains strong, with continued growth anticipated. The global airless packaging market is estimated to be valued at $17.6 billion in 2022, based on a recent study by Fact.MR. Projections indicate a CAGR of 8.39%, leading to an estimated value of $26.3 billion by 2027. The report encompasses forecasts for both personal care and home products.
Beauty brands require the functional benefits that airless packaging offers while also seeking eco-friendly attributes. “Packaging must incorporate sustainable characteristics wherever feasible, whether it involves mono-material, post-consumer recycled content, or other solutions,” states HCP’s Lu. The supplier offers airless tubes made from either a co-extruded single layer of polyethylene or a 5-layer polyethylene for optimal barrier protection of sensitive formulas. “Clean formulations often necessitate high-barrier packaging,” Lu explains. HCP also provides the Affinity Airless Pump, which can be paired with either a bottle or tube, allowing for 360-degree application, quick priming, and precise dosing. “Our patented disc-valve engine enhances the dispensing performance for highly viscous formulas,” Lu adds.
Lumson has developed a range of high-tech airless systems designed with environmentally friendly materials that meet stringent quality standards to ensure formula preservation. Many of Lumson’s airless packages are crafted to allow users to easily separate components for recycling. Their latest airless system, XPaper, features a paper bottle.
This bottle, encased in cardboard, employs multi-layered pouch technology to guarantee maximum formula protection. “Consumers can easily separate the plastic components from the paper bottle, facilitating appropriate recycling,” explains Silvia Losacco, events and communications specialist at Lumson.
The XPaper represents an eco-friendly design approach. “When compared to a 50ml airless bottle made of PET, we have reduced plastic use by 47%,” Losacco states. “The design is also 50% lighter, resulting in a 41% reduction in CO2 emissions,” she adds. This data has been validated by the eco-design analysis tool, SPICE.
The team at Fasten Packaging, a member of the Innovative Beauty Group (IBG), confirms that airless packaging will remain a preferred choice for skincare due to the increasing use of clean and natural ingredients—but recycling airless systems poses challenges. “Recycling traditional airless pump systems is often impractical, prompting us to develop various types of refillable packages that can be recycled easily and refilled hygienically,” explains Ilja Zutt, managing director at Fasten Packaging.
Fasten Packaging has introduced the Recharge Luxury Refill, a sustainable refill system ideal for skincare products. It consists entirely of polypropylene and PET, both of which are compatible with recycling streams, allowing their recycled granules to be reintegrated into manufacturing processes. Notably, the design includes the first all-PP cosmetic pump on the market,” Zutt states.
The Recharge Luxury Refill system is designed with a bottomless, clear outer frame instead of a full outer bottle. “This design results in significant weight reduction, reduced material usage, and complete visibility of the refill. The inner refill bottle is lightweight and features an easy click-in system with a pre-assembled polypropylene dip tube,” Zutt explains. “This system prevents cross-contamination during the refilling process,” he adds, eliminating the need for glue, and providing brands the option to implement a debossed logo instead of conventional inked decoration.
Innovative New Designs for Jars and Droppers
Jars and dropper packs remain a staple in the skincare industry, and suppliers are continuously introducing fresh options. Baralan’s new ‘Maria’ jars feature larger capacities to accommodate body scrubs, body butters, cleansing balms, and exfoliators. “These new 150ml and 200ml sizes are already gaining immense popularity,” states Carbone.
The Maria Jar line from Baralan showcases a sophisticated round design. “The wide neck allows users easy access to the container’s contents,” Carbone explains. “Both of our new jars share
