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Tesco has launched a trial to remove “unneeded” toothpaste packaging from its stores in the UK.
Tubes of toothpaste have traditionally been packed in a cardboard box, which Tesco is now hoping to banish for good.
The retailer has begun testing how customers react when branded toothpaste is no longer sold in a box.
Last November, Tesco got the ball rolling by scrapping boxes for its own brand toothpaste – a move which will lead to the saving of more than 55 tonnes of cardboard each year.
The new trial is taking place in nearly 30 Tesco stores across the UK and will include all the major toothpaste brands such as Colgate, Oral B, Sensodyne, Aquafresh and Corsadyl.
If successful, box-less toothpaste will then be rolled out across other Tesco stores, with a potential saving of 680 tonnes of cardboard a year.
Tesco Oral Care Buyer Felicity Bexton said: “We made a bold move to remove un-needed toothpaste boxes last November on our own brand and have had positive feedback from customers. Now we are working with the major toothpaste brands to join us on this journey .
“Not only is there an opportunity to remove this needless packaging, but it also means being able to transport more tubes in the same amount of space, helping us take delivery lorries off the road too.
“We think that for customers the move makes sense, because the first thing they do when they buy toothpaste is throw the packaging box away!”
This move comes as part of Tesco’s 4Rs packaging strategy to tackle the impact of packaging waste.
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