NEW YORK, Oct. 27, 2022 /PRNewswire/ — The hair care market size in the US is projected to expand significantly, with an estimated growth of USD 1.95 billion between 2021 and 2026. According to Technavio’s latest analysis, the market is anticipated to gain momentum, achieving a CAGR of 4.82%. This positive trend is primarily fueled by the increasing availability of diverse hair colors and shades that cater to varying consumer preferences. However, the market faces notable challenges, particularly from the rise of counterfeit products, which may hinder progress throughout the forecast period.
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In-Depth Analysis of the Hair Care Market in the US (2022-2026): Vendor Insights and Market Scope
To empower businesses in enhancing their market positioning, Technavio’s report delivers a meticulous examination of approximately 25 vendors operating within the hair care sector. Notable companies in the US hair care market include industry leaders such as Amway Corp., Beiersdorf AG, Amka Products Pty Ltd., Combe Inc., Coty Inc., Edgewell Personal Care Co., Grove Collaborative Inc., Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp, LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura and CO Holding SA, Newell Brands Inc., Revlon Inc, Shiseido Co. Ltd, The Avon Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever PLC. Below are some of the key product offerings from these vendors:
- Amway Corp. – Known for its hair care products, the company specializes in items such as color repair shampoo, nourishing hair serums, and revitalizing hair masks under the popular brand Satinique.
- Coty Inc. – This vendor provides an array of hair care solutions including true color products, advanced gray solutions, basic whites, and the beautiful collection, which enhance the overall hair care experience.
- Henkel AG and Co. KGaA – Through its subsidiary, Henkel offers a variety of hair care products, ranging from hair color solutions to gels, serums, dry shampoos, and styling creams that meet consumer demands.
- Kao Corp – The Kao brand Asience features an impressive lineup of hair care essentials including shampoos, conditioners, and rich hair masks designed for optimal hair health.
- LOreal SA – A leading name in the industry, LOreal provides comprehensive hair care products such as shampoos, conditioners, specialized hair masks, serums, and innovative purple shampoos for color-treated hair.
This report also encompasses the following critical areas:
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Comprehensive Segmentation of the Hair Care Market in the US (2022-2026)
- Distribution Channel
- Offline: The offline segment is expected to significantly contribute to market growth during the forecast period. This channel encompasses diverse locations such as salons, spas, specialty stores, supermarkets, hypermarkets, department and clubhouse stores, medical clinics, and drugstores. Specialty retailers like Sephora and The Body Shop enhance the shopping experience, offering premium products from leading beauty and personal care brands.
- Online: The online distribution channel is also gaining traction, driven by the increasing consumer preference for convenience and accessibility.
- Product Type
- Shampoo: Essential for hair cleanliness and care.
- Hair Color: Products that allow consumers to customize their hair appearance.
- Conditioner: Items that provide hydration and manageability to hair.
- Other Products: Various hair care solutions catering to specific needs.
Discover detailed contributions of each segment illustrated through concise infographics and comprehensive descriptions. View a FREE PDF Sample Report
Key Highlights of the Hair Care Market in the US (2022-2026)
- The projected CAGR of the market throughout the forecast period from 2022 to 2026.
- In-depth insights into the factors driving the growth of the hair care market in the US over the next five years.
- Estimates regarding the overall size of the hair care market in the US and its contribution to the broader beauty and personal care market.
- Forecasts on emerging trends and shifts in consumer behavior affecting market dynamics.
- Analysis of the growth trajectory of the hair care market.
- A thorough examination of the competitive landscape, including detailed vendor information.
- Comprehensive insights into the challenges that hair care market vendors in the US may face.
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Scope of the Hair Care Market |
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Report Coverage |
Details |
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Page Number |
120 |
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Base Year |
2021 |
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Forecast Period |
2022-2026 |
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Growth Momentum & CAGR |
Accelerate at a CAGR of 4.82% |
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Market Growth 2022-2026 |
USD 1.95 billion |
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Market Structure |
Fragmented |
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YoY Growth (%) |
3.41 |
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Regional Analysis |
US |
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Competitive Landscape |
Leading companies, competitive strategies, and scope for consumer engagement |
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Companies Profiled |
Amway Corp., Beiersdorf AG, Amka Products Pty Ltd., Combe Inc., Coty Inc., Edgewell Personal Care Co, Grove Collaborative Inc., Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp, LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura and CO Holding SA, Newell Brands Inc., Revlon Inc, Shiseido Co. Ltd, The Avon Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever PLC. |
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Market Dynamics |
Comprehensive analysis of the parent market, growth inducers and obstacles, segment performance, and the impact of COVID-19 on future consumer behavior in the hair care market. |
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Customization Options |
If the report does not include the specific data you require, please reach out to our analysts for customized segments tailored to your needs. |
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Overview of the Table of Contents
1 Comprehensive Executive Summary
- 1.1 Overview of the Market
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning
2 In-Depth Market Landscape Analysis
- 2.1 Market Ecosystem Overview
- Exhibit 07: Parent Market Overview
- Exhibit 08: Detailed Market Characteristics
3 Market Sizing and Definition
- 3.1 Clear Market Definition
- Exhibit 09: Offerings of Vendors Included in the Market Definition
- 3.2 Market Segment Analysis
- Exhibit 10: Breakdown of Market Segments
- 3.4 Market Outlook and Forecast for 2021-2026
- Exhibit 11: Chart on US – Market Size and Forecast 2021-2026 ($ million)
- Exhibit 12: Data Table on US – Market Size and Forecast 2021-2026 ($ million)
- Exhibit 13: Chart on US: Year-over-Year Growth 2021-2026 (%)
- Exhibit 14: Data Table on US: Year-over-Year Growth 2021-2026 (%)
4 Comprehensive Five Forces Analysis
- 4.1 Summary of Five Forces
- Exhibit 15: Comparative Five Forces Analysis – 2021 vs. 2026
- 4.2 Bargaining Power of Buyers
- Exhibit 16: Chart on Bargaining Power of Buyers – Key Factors Impact in 2021 and 2026
- 4.3 Bargaining Power of Suppliers
- Exhibit 17: Bargaining Power of Suppliers – Key Factors Impact in 2021 and 2026
- 4.4 Threat of New Entrants
- Exhibit 18: Threat of New Entrants – Key Factors Impact in 2021 and 2026
- 4.5 Threat of Substitutes
- Exhibit 19: Threat of Substitutes – Key Factors Impact in 2021 and 2026
- 4.6 Threat of Rivalry
- Exhibit 20: Threat of Rivalry – Key Factors Impact in 2021 and 2026
- 4.7 Current Market Conditions
- Exhibit 21: Chart on Current Market Conditions – Five Forces 2021 and 2026
5 Detailed Market Segmentation by Distribution Channel
- 5.1 Analysis of Market Segments
- Exhibit 22: Chart on Distribution Channel – Market Share 2021-2026 (%)
- Exhibit 23: Data Table on Distribution Channel – Market Share 2021-2026 (%)
- 5.2 Comparison by Distribution Channel
- Exhibit 24: Comparison Chart by Distribution Channel
- Exhibit 25: Data Table on Comparison by Distribution Channel
- 5.3 Offline Market Size and Forecast 2021-2026
- Exhibit 26: Chart on Offline Market Size and Forecast 2021-2026 ($ million)
- Exhibit 27: Data Table on Offline Market Size and Forecast 2021-2026 ($ million)
- Exhibit 28: Chart on Offline Year-over-Year Growth 2021-2026 (%)
- Exhibit 29: Data Table on Offline Year-over-Year Growth 2021-2026 (%)
- 5.4 Online Market Size and Forecast 2021-2026
- Exhibit 30: Chart on Online Market Size and Forecast 2021-2026 ($ million)
- Exhibit 31: Data Table on Online Market Size and Forecast 2021-2026 ($ million)
- Exhibit 32: Chart on Online Year-over-Year Growth 2021-2026 (%)
- Exhibit 33: Data Table on Online Year-over-Year Growth 2021-2026 (%)
- 5.5 Market Opportunities per Distribution Channel
- Exhibit 34: Market Opportunities per Distribution Channel ($ million)
6 In-Depth Market Segmentation by Product
- 6.1 Comprehensive Market Segments
- Exhibit 35: Chart on Product – Market Share 2021-2026 (%)
- Exhibit 36: Data Table on Product – Market Share 2021-2026 (%)
- 6.2 Product Comparison Analysis
- Exhibit 37: Product Comparison Chart
- Exhibit 38: Data Table on Product Comparison
- 6.3 Shampoo Market Size and Forecast 2021-2026
- Exhibit 39: Chart on Shampoo Market Size and Forecast 2021-2026 ($ million)
- Exhibit 40: Data Table on Shampoo Market Size and Forecast 2021-2026 ($ million)
- Exhibit 41: Chart on Shampoo Year-over-Year Growth 2021-2026 (%)
- Exhibit 42: Data Table on Shampoo Year-over-Year Growth 2021-2026 (%)
- 6.4 Hair Color Market Size and Forecast 2021-2026
- Exhibit 43: Chart on Hair Color Market Size and Forecast 2021-2026 ($ million)
- Exhibit 44: Data Table on Hair Color Market Size and Forecast 2021-2026 ($ million)
- Exhibit 45: Chart on Hair Color Year-over-Year Growth 2021-2026 (%)
- Exhibit 46: Data Table on Hair Color Year-over-Year Growth 2021-2026 (%)
- 6.5 Conditioner Market Size and Forecast 2021-2026
- Exhibit 47: Chart on Conditioner Market Size and Forecast 2021-2026 ($ million)
- Exhibit 48: Data Table on Conditioner Market Size and Forecast 2021-2026 ($ million)
- Exhibit 49: Chart on Conditioner Year-over-Year Growth 2021-2026 (%)
- Exhibit 50: Data Table on Conditioner Year-over-Year Growth 2021-2026 (%)
- 6.6 Other Hair Care Products Market Size and Forecast 2021-2026
- Exhibit 51: Chart on Other Hair Care Products Market Size and Forecast 2021-2026 ($ million)
- Ex


