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CPL Aromas, the family-owned fragrance house, welcomes three new senior perfumers to its creative team in the UK Division, working from the company’s headquarters, Innovation House, in Bishop’s Stortford.
Mathieu Lenoir
Mathieu Lenoir, the new director of perfumery of CPL Aromas UKS, joins the company with a wealth of experience. Starting his career at Givaudan, Lenoir spent 18 years building his knowledge before moving to Firmenich for five years and then later became the head of perfumery at EFF in 2019 before joining CPL in October bringing over 27 years of experience.
For Lenoir, his career as a perfumer has been full of one-off experiences from smelling the Jasmine blooming at night in Grasse to testing out fragrance creations for shampoo in a hair salon in Bangkok. His recollections of such events have led him to enrich his library of memories, the company says.
“My passion for perfume has led me on an incredible journey full of inspiring experiences and amazing encounters that allowed me, every day, to understand a bit more about myself and the everchanging World.”
Jean-Charles Mignon
Jean-Charles Mignon has also recently joined CPL Aromas as a senior perfumer. Jean-Charles was born in Poitiers in France and has always been in contact with flowers, as his parents specialized in floristry. His ambition to become a perfumer started when he began studying chemistry at the University of Poitiers and Le Havre. He then went on to train to become a perfumer at the Grasse Institute of Perfumery. After working at the Robertet Group for eight years, in 2022, Jean-Charles joined CPL Aromas as senior perfumer .
For Mignon, travelling to new places, discovering new cultures, nature and food is the source of most of his inspiration. Whether it is the hustle and bustle of London or the peaceful countryside, each provide a variety of new inspiration. Outside of perfumery, his interests lay in photography and cooking, both drive his creativity. When it comes to creating a unique scent, he draws on all these experiences.
When it comes to sustainability, Mignon agrees that consumers must think about the future and the effect global warming is having. He believes a more thoughtful and planet-conscious industry is needed. EcoBoost, CPL’s eco-friendly technology, helps Mignon think creatively when it comes to creating fragrances.
“The raw materials are different, but having learned about creating short formulations in the past, I have an understanding of the impact each raw material can have in a fragrance,” he said.
When asked about the future of fragrance, Jean Charles said, “Now and in the future, we have to choose the right raw materials with the least impact on the planet, new materials that are created using different technologies with minimal emissions in the process. The future of fragrance also needs to be more transparent for consumers.”
Anne-Sylvie Lenoir
The last great perfumer incorporation for the UK team is Anne-Sylvie Lenoir, who joins CPL as senior perfumer. As a teenager, Lenoir recognized that we all have ‘a box of memories’, many of them coming in smells and fragrances. She thought it would be great to use the sense of smell as a communication tool to relay those memories. Following the advice of a career’s advisor, Lenoir found herself studying science at university, with the hope to move into a career in the fragrance industry.
After an internship at Givaudan, she joined their training program to become a perfumer, having had previous experience at a cosmetic company. Her time at Givaudan took her to Singapore and France, followed by a stint at Firmenich in Asia. After taking a break from perfumery and working on an organic vegetable farm, she relocated to the UK working at EFF before joining us at CPL.
Lenoir is influenced by ingredients and says that fragrance creation “is an extraordinary way to express our memories collection and a complete world to discover. Fragrance always brings sparkle to our lives.” Lenoir has always enjoyed creating scents for others, whether that is for a more functional product or a glamorous fine fragrance, enabling enjoyment in the small moments and making chores more agreeable is a focus for her.
Bringing a passion for ingredients, she has a strong devotion towards sustainability, and pleased that CPL has integrated sustainability into the business model, and that she will have the tools to better understand fragrance impact and measure its sustainability.
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