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ONE oral care brand is bursting onto the retail scene in Walmart stores this week, providing key oral care products to Americans nationwide.
After launching on Walmart’s online store in October, Burst is making its oral care products available to millions in 1,210 in-store locations starting Friday, according to Women’s Wear Daily.
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Burst, launched in 2017, was initially a direct-to-consumer company, providing affordable oral care products like electric toothbrushes while providing expert opinions.
Until the products hit the shelves, consumers can purchase the electric toothbrush in lavender, rose gold, black and white hues for just under $70 on Walmart.com.
The tooth brush features 33,000 sonic vibrations a minute as well as three modes and soft black bristles. It also has a built-in two minute timer and stores up to one-month of battery life, according to Burst.
Walmart shoppers can also find water flossers, children sonic toothbrushes, and whitening strips on Walmart’s website.
On their website, Burst describes itself as a company seeking to “transform oral care as we know it.”
The oral care brand worked with more than 35,000 dental and hygienist ambassadors to develop their products, per to Women’s Wear Daily,
According to Burst, these experts have helped create new features, suggest new products, give on-the-job advice, and “breathe new life into a stale market.”
Currently, the company touts having more than 30,000 dental professionals and over 1,000 offices as ambassadors.
Before teaming up with Walmart, Burst also partnered with over 650 Bed Bath & Beyond locations as well as 24 McCauley Pharmacies in Ireland, Women’s Wear Daily reported.
However, expanding more in retail has always been the goal.
“We always knew we wanted to be in Walmart because across the world there are health care deserts,” Burst co-founder Brittany Stewart told the outlet.
“There are places in this country that there isn’t a dentist for 100 miles, but there is a Walmart and so you have the greatest ability to affect the greatest amount of people by being at Walmart.”
Industry sources told Women’s Wear Daily that the partnership with Walmart could lead to a more than $10 million opportunity for Burst.
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