Maybelline New York Expands Color Cosmetics With Natural Lipstick, Lash Primer & More

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The latest creations at Maybelline include Super Stay Up to 24HR Hybrid Powder-Foundation, Lash Sensational Sky High Tinted Primer and Super Stay Vinyl Ink Nude Shock Liquid Lipcolor. The beauty brand also added a natural cream lipstick. All products are in stores now.

Green Edition Butter Cream Lipstick

The new Green Edition Butter Cream Lipstick offers high-pigment color in 10 shades infused with cocoa butter for non-drying, all day wear, said the Happi Top 30 company. The vegan lipstick is made from 86% natural-origin ingredients and the packaging is made of 95% recycled plastic.

Green Edition is the first makeup range to be certified by the Cradle to Cradle Certified Products Program.

Super Stay Vinyl Ink Nude Shock Liquid Lipcolor

This liquid lipcolor at Maybelline delivers “no-budge saturated vinyl pigment and up to 16 hours of wear,” according to the company. With a Color Lock formula, the lipcolor line is now available in “unconventional nudes” from rich exposed brick to brown beige tones.

Lash Sensational Sky High Tinted Primer

This product is a serum-infused lash primer that lengthens, thickens and darkens lashes with ceramides and vitamin B5. An exclusive flex tower brush separates lashes for extended length.

Super Stay Powder Foundation

The latest iteration of Maybelline New York’s Super Stay Powder Foundation now offers longer wear, said the company. The facial cosmetic provides mattifying coverage that blends for a matte look. The 24-hour technology resists transfer, water and sweat, said the company. And , the formula is both mineral-free and non-comedogenic.

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