As with many aspects of beauty, it can feel like there is an overwhelming choice when it comes to the haircare products available, and they all make competing claims to be the thing we need in our lives, right now.
Some brands, however, tend to rise above the rest, such as celebrity hairdresser Jonathan Van Ness’s JVN line, which became the number one fastest growing hair brand of 2022, according to Google searches. Having tried it ourselves we can confirm the products actually live up to the hype, from the Complete Instant Recovery Serum (great for split ends) to the Complete Air Dry Cream, which makes frizz-free styling so much easier.
Given that Jonathan clearly knows a thing or two when it comes to hair, we were interested to know which products the hair guru recommends everyone has in their kit, aside from the standard shampoo and conditioner. Here is JVN’s advice on four products to give you better hair…
Wide tooth comb
‘Everyone needs one of these to consistently distribute conditioner throughout hair in the shower. You can’t just apply conditioner with your fingers, you’ve got to use a wide tooth comb to really pull it evenly throughout your hair in the shower.’
Wide tooth comb, £4.50, Amazon
Heat protector
‘Yes, heat protection is an essential part of the hair care routine. I’ve had so many clients who have asked me not to apply any product because they want their blow dry to last longer; but in reality, not putting any product on hair and then heat styling is the quickest way to prevent a blow dry from lasting. You damage your hair; your haircut won’t last as long, and color will fade faster. It’s not healthy for its long-term health. Make sure you ‘re using a silicone-free heat protectant that doesn’t build up on the hair – you won’t believe how much better it will look.’

Aussie Instant Heat Savior Spray, £6.99, Boots
Silk scrunchie
‘You spend about a third of your life sleeping, so my top tip is sleep with your hair up if it’s long. When you’re tossing and turning, your hair is getting stuck in all these positions and getting tangled plus, your body is like a 37°C flat iron when you lie on your hair. This combination of friction and heat can lead to lots of damage and frizz. Loosely gather your hair – no tension because that can create hairline breakage – into a swirly top bun, and then secure with a scrunchie – treat yourself to a silk one! It’s a really good way to help your hair get longer and healthier and prevent frizz.’

Hair ties, £21, Silke at Cult Beauty
Scalp oil
‘Taking care of your scalp is a great way to make sure that the overall health of your hair improves. When the hair follicles are clogged, new hair can’t get through. The turmeric and rosemary extracts in my Pre-Wash Scalp Oil help To decongest the hair follicles, plus it also contains hemisqualane which is really comparative to heat-styled hair, as well as bisabolol, which is a powerful anti-breakage ingredient. Just apply it all over your scalp, massage it in for 15 minutes and then wash it out.’

Pre-Wash Scalp Oil, £25, JVN Hair at Space NK
READ MORE: The 3 biggest mistakes we make with our hair
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