Susanne Kaufmann, the brand known for merging efficacious Alpine ingredients with innovative formulas, have been sporting a new look. The refreshed packaging, together with the Austrian maison’s elevated focus in bettering its environmentally-conscious practice further, make Smann a newer of the Kaufmann generation of sustainable skincare that not only do less harm, but also actively do good for and preserve, the planet.

Kaufmann, a born and bred Austrian who founded her namesake brand, has created the range of products based on her connection to nature as well as her knowledge in celebrated regional plants and botanicals.

Developed initially to support the treatments at her family-run hotel’s spa, Kaufmann’s brand gained popularity fast thanks to the natural ingredients with the highest levels of efficacy with an innovative philosophy. When asked what her secret sauce is, Kaufmann is straight to the point: “Using the ancient knowledge of local plants and bringing them into skincare, using effective technology and science to protect the efficacy of the ingredients — example: Age Restorative Skincare (with Schussler salts & bid extracts); or celebrating traditional design of the craftsmanship in the products—example: Room Difusers (featuring carpentry).”

From effective, targeted skincare treatments to soothing body care and bath rituals, the products are both rooted in nature and based on science, using advanced bio technologies while also following Kaufmann’s founding principle of results-driven beauty and a holistic approach.

Inspired by the town she grew up in, and the tight-knit community that prides itself on self-sustainability and local, artisan craftsmanship passed down for generations, Kaufmann’s business had a firm focus on sustainability from day 1 in 2003 — some before 20 years It became a global phenomenon and key element for most businesses.

Speaking of the challenges she has experienced after the brand became one of the global leaders in sustainable and natural skincare, Kaufmann says: “The challenge, which we all face as entrepreneurs, is how to upscale our idea and vision in a sustainable way. For us it’s not a recent realization or a marketing message, it has always been our starting point.”

Over the last two years, Kaufmann and her team have researched the latest developments in responsible packaging solutions and new Alpine ingredients that bring forward more effective results. The reimagined packaging features a contemporary design that’s clean, simple, and stylish, with the gin glass and plastic labels eliminated. Recycled jars and bottles are printed onto directly using sustainable ink, with secondary packaging now made from recycled cardboard.

On the ingredient front, Kaufmann plans to achieve her goal of leaving negative carbon footprint by adhering to a few of her principles:

• Ensuring quality is always being integral to the brand;
• Using local plants that grow in abundance and focusing on sourcing ingredients from mainland Europe;
• Use of renewable energies in manufacturing, such as solar power, which as a brand, Susanne Kaufmann has used at the main facility since 2003;
• Local production and local suppliers, keeping the radius as small as possible to minimize transportation before shipping globally. This also means Susanne Kaufmann’s partners grow together with the brand.

“Our definition of luxury means to enjoy our products today without compromising our future. It is forward-thinking, inclusive and responsible.” Kaufmann shares, “As a brand, we have to be responsible for our impact. Luxury does not need to be about excess. It is about the integrity and quality of the products whilst ensuring they respect the environment. We need to return to the essentials.”

To date, the Susanne Kaufmann brand and team have placed a strong emphasis on ensuring both the production and manufacturing processes leave a lighter footprint, and when possible, leave a positive impact, on the earth.

When asked what’s coming next for Susanne Kaufmann as a brand, and for her as a founder/entrepreneur, Kaufmann shares her two intentions: “The cultivation of our own ingredients, and to expand further globally while keeping true to our core DNA and values. As she mentions global expansion, Kaufmann remembers the first time she saw the brand’s products in Hong Kong, and smiles: “This was when I knew we’d gone global, and it was a real pinch-me moment.”

For further information on Susanne Kaufmann’s sustainable pledge, and to review the brand’s full range of products, visit www.susannekaufmann.com.