Discover the Vibrant Scream of Consciousness Shade
About Face Scream of Consciousness Matte Fluid Eye Paint ($16.00 for 0.15 oz.) presents a captivating, medium-dark orange-red hue featuring warm undertones and a stunning matte finish. When applied with a lighter touch, this shade appears as a bright orange-red, whereas, with full opacity, it transforms into a rich red with an orange tint that makes it versatile for various looks. This eye paint is perfect for anyone looking to achieve a bold statement or a more understated appearance depending on application. Its unique formulation ensures a smooth application process, making it suitable for both makeup enthusiasts and professionals alike.
- Nearly opaque pigmentation with just one layer for effortless impact
- A fluid, lightweight consistency that feels creamy without being overly watery
- Applies evenly and blends seamlessly for an easy user experience
- Designed for longevity, lasting up to 12 hours without fading
FURTHER READING:
Formula Overview
for an in-depth exploration of performance characteristics like scent and texture.
Below are the potential dupes that the editor has curated but have not yet been rated or officially entered into our database.
- Viseart Blood Orange (16) (LE, ).
- Sugarpill Love+ (P, $13.00).
- Melt Cosmetics Hot Head (LE, ).
- ColourPop Daiquiri (PiP, $4.50).
- Anastasia C2 (Norvina Vol. 3) (LE, ).
- Morphe Fire (PiP, ).
- Melt Cosmetics Corazon (PiP, ).
- Sephora Blood Moon (PiP, ).
- ColourPop Cerise (LE, $4.50).
- Too Faced Hot Tamale (LE, $16.00).
In-Depth Formula Overview
$16.00/0.15 oz. – $106.67 Per Ounce
The formula boasts “bold, buildable pigment” that effortlessly “swipes on,” delivering a “no-budge, no-smudge finish.” This liquid eyeshadow features a unique lightweight, fluid consistency that balances between water and gel, allowing the product to glide smoothly over the skin. It blends evenly and is less likely to settle into fine lines, ensuring that your look remains fresh throughout the day. Most shades deliver excellent pigmentation with minimal product, although some may be semi-opaque, allowing for versatility in application.
The quick-drying nature of the formula suggests working on one area at a time for optimal blending, especially if you prefer a diffused or blended look. For best results, consider using fingertips or a fluffy brush to soften the edges when applying all over the eyelid. The high pigmentation and consistency also make this product suitable for creating defined eyeliner looks or more artistic graphic eyeshadow shapes.
Once set, the formula is impressively budge-proof, lasting for an incredible 12 hours without fading or creasing, whether used as an eyeshadow or an eyeliner.
Explore all of our About Face Matte Fluid Eye Paint swatches for more color inspirations.
Comprehensive Ingredients List
Isododecane, Microcrystalline Wax (Cera Microcristallina/Cire Microcristalline), Isodecyl Neopentanoate, Mica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Polyethylene, Hydrogenated Polycyclopentadiene, Boron Nitride, Silica, Propylene Carbonate, Silica Dimethyl Silylate; Tocopherol. [+/- (May contain / Peut contenir): Blue 1 Lake (CI 42090), Iron Oxides (CI 77499), Iron Oxides (CI 77492), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Ferric Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Red 40 Lake (CI 16035)].
Disclaimer: Ingredient lists are provided as available by the brand (or retailer) at the time of publishing. Always check product packaging for the ingredient list applicable to the product you’re purchasing, or refer to the brand or retailer’s website for the most up-to-date ingredient information.
Explore the Vivid It’s Blitz Color
About Face It’s Blitz Matte Fluid Eye Paint ($16.00 for 0.15 oz.) offers a striking, medium-dark yellow with warm undertones that beautifully transitions to a matte finish upon drying. This eye paint is perfect for those looking to make a bold statement with their eye makeup, as its vivid pigmentation ensures full coverage in just one layer. The creamy yet lightweight consistency allows for seamless application and blending, making it a favorite among both casual and professional makeup users.
- Opaque pigmentation achieved in a single layer for impactful looks
- Fluid, lightweight texture that is creamy without being overly watery
- Applies evenly and blends out effortlessly, making it user-friendly
- Designed for durability, lasting up to 12 hours without fading
FURTHER READING:
Formula Overview
for a detailed look at performance features and characteristics.
Here are the dupes selected by the editor that are yet to be rated and officially entered into our system.
- About Face Eternal Sunshine (P, $13.00).
- Smashbox Peacemaker (LE, $22.00).
- ColourPop Amalfi (LE, $4.50).
- Huda Beauty Neon Orange #1 (PiP, ).
- ColourPop Justice (LE, $4.50).
- ColourPop Go Bananas (LE, $4.50).
- Make Up For Ever M402 Mimosa (P, $17.00).
- ColourPop Oasis (LE, $4.50).
- MAC Royal Woo (LE, $17.00).
- Anastasia D4 (Norvina Vol. 2) (LE, $12.00).
Detailed Formula Overview
$16.00/0.15 oz. – $106.67 Per Ounce
The formula is designed to deliver “bold, buildable pigment” that can be easily “swiped on,” providing a “no-budge, no-smudge finish.” This liquid eyeshadow features a lightweight and fluid consistency that feels like a blend of water and gel, ensuring smooth application and even blending without settling into fine lines. Most shades exhibit vibrant pigmentation with minimal product usage, although a few shades may lean towards semi-opaque.
Because the product dries down relatively quickly, it’s advisable to work on one area at a time for optimal diffusion and blending. For those who prefer wearing this product all over the lid, using fingertips or a fluffy brush can help soften the edges. The impressive pigmentation and quick-drying nature of the formula also allow it to serve as eyeliner, lending itself well to intricate eyeshadow designs and graphic looks.
Once set, this formula is incredibly durable, lasting a full 12 hours without fading or creasing, whether applied as an eyeshadow or eyeliner.
Browse through our extensive collection of About Face Matte Fluid Eye Paint swatches for color inspiration.
Full Ingredients Breakdown
Isododecane, Microcrystalline Wax (Cera Microcristallina/Cire Microcristalline), Isodecyl Neopentanoate, Mica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Polyethylene, Hydrogenated Polycyclopentadiene, Boron Nitride, Silica, Propylene Carbonate, Silica Dimethyl Silylate; Tocopherol. [+/- (May contain / Peut contenir): Blue 1 Lake (CI 42090), Iron Oxides (CI 77499), Iron Oxides (CI 77492), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Ferric Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Red 40 Lake (CI 16035)].
Disclaimer: Ingredient lists are provided as available by the brand (or retailer) at the time of publication. Always verify product packaging for the applicable ingredient list or check the brand or retailer’s website for the most current ingredient details.
Unveil the Subtle Beauty of Incoming
About Face Incoming Matte Fluid Eye Paint ($16.00 for 0.15 oz.) is a soft, buttery yellow that features warm undertones, delivering a matte finish that is both striking and elegant. This particular shade dries down noticeably darker than it appears when initially swatched, which adds a unique twist to its overall character. Such color transformations are common, but this one stands out due to the vibrant yet understated nature of the hue, making it a great addition to your makeup collection for versatile looks.
- Nearly opaque pigmentation achieved in just one layer for effortless application
- Fluid, lightweight formula that feels creamy but is not overly watery
- Applies evenly and blends smoothly, making it friendly for all users
- Offers long-lasting wear of up to 12 hours without fading
FURTHER READING:
Formula Overview
for detailed insights into performance and characteristics.
Here are the potential dupes that the editor has collected but have not yet been rated or officially entered into our records.
- elf Stellar (P, $5.00).
- ColourPop Elephant (PiP, $4.50).
- Coloured Raine Citrus Zinger (LE, $6.99).
- Sephora Sense (PiP, ).
- Make Up For Ever M405 Straw Yellow (DC, $17.00).
- Lethal Cosmetics Helios (P, $6.00).
- Huda Beauty Sapphire #7 (LE, ).
- Anastasia A1 (Norvina Mini Vol. 2) (LE, $12.00).
- Sephora Buttercup (PiP, ).
- Terra Moons Twilight (P, $6.00).
Thorough Formula Overview
$16.00/0.15 oz. – $106.67 Per Ounce
This formula is designed to provide “bold, buildable pigment” that can be effortlessly “swiped on,” offering a “no-budge, no-smudge finish.” The liquid eyeshadow features a lightweight, fluid texture that feels like a combination of water and gel, ensuring it glides smoothly over the skin and blends seamlessly while avoiding settling into fine lines. Most shades showcase robust pigmentation with minimal product usage, though some shades may be semi-opaque.
Due to its quick-drying properties, it is advisable to work on one area at a time for more nuanced blending. For those looking to apply the product across the entire eyelid, using fingertips or a fluffy brush will help create soft edges. The pigmentation and quick-drying nature also allow for the product to be used as eyeliner, making it versatile for both everyday and artistic looks.
Once set, this formula is highly durable, lasting for a full 12 hours without fading or creasing, whether used as an eyeshadow or eyeliner.
Explore our extensive collection of About Face Matte Fluid Eye Paint swatches for more color inspirations.
Exhaustive Ingredients List
Isododecane, microcrystalline wax, isodecyl neopentanoate, mica, trimethylsiloxysilicate, disteardimonium hectorite, dipentaerythrityltetrahydroxystearate/tetraisostearate, polyethylene, hydrogenated polycyclopentadiene, boron nitride, silica, propylene carbonate, silica dimethyl silylate, tocopherol, [may contain/peut contenir: blue 1 (ci 42090), iron oxides (ci 77499), iron oxides (ci 77492), titanium dioxide (ci 77891), iron oxides (ci 77491), ferric ferrocyanide (ci 77510), manganese violet (ci 77742), yellow 5 (ci 19140), ultramarines (ci 77007)]
Disclaimer: Ingredient lists are provided as available by the brand (or retailer) at the time of publication. Always confirm product packaging for the ingredient list applicable to the product you’re purchasing, or refer to the brand or retailer’s website for the latest ingredient updates.
Sienna Blake is a licensed aesthetic consultant and beauty writer specializing in cosmetic surgery advancements and non-invasive treatments. With a background in dermatology and over eight years of industry experience, Sienna is passionate about helping people achieve confidence through informed beauty decisions. She holds a Bachelor's degree in Health Sciences and regularly collaborates with top plastic surgeons to stay at the forefront of aesthetic innovations. Outside of her work, Sienna enjoys traveling, skincare research, and practicing Pilates.