Hello, Hex Squad! Today, I’m thrilled to share my exclusive interview with Shakiira, the creative force behind Kira Cosmetics. Based in sunny Florida, Kira Cosmetics is a remarkable beauty brand that specializes in luxurious makeup and lash products. The founder, Shakiira, is an inspiring woman who bravely navigates life with muscular dystrophy. Her collection is a celebration of both the artistry of makeup and the beauty of elegant packaging, catering to those who appreciate quality. You can explore Kira Cosmetics further by visiting their official website at https://kiracosmetics.com/ and following them on Instagram as Kira Cosmetics.
Discover the Journey of Shakiira and Kira Cosmetics
What Sparked Your Passion for Makeup?
My love affair with makeup began in my late teenage years, when I first experimented with colors and techniques. The transformative power of makeup captivated me, allowing me to express my creativity and individuality. Since then, my passion has only deepened, evolving into a profound appreciation for the artistry and innovation within the beauty industry. It’s amazing how makeup can enhance not just appearances but also self-confidence, fostering a sense of empowerment for people from all walks of life.
What Inspired You to Launch Kira Cosmetics?
My entrepreneurial journey ignited at the age of 20, influenced by my best friend’s venture into selling Avon. I joined her, immersing myself in the world of direct sales. Later, I explored my passion further as a sales representative for Rodan and Fields. However, everything changed when I faced a serious health challenge in 2019, leading to a transformative four-month hospital stay. This life-altering experience ignited a spark within me, compelling me to create my own company and bring my vision to life. The journey has been challenging yet incredibly rewarding.
Addressing Accessibility Challenges in Beauty: Future Plans
Absolutely! There is a significant gap in the beauty industry when it comes to providing accessible products and tools for individuals with motor disabilities. I have firsthand experience with these challenges, and I am deeply passionate about developing solutions that cater to this community. My vision is to create innovative tools and products that enhance the beauty experience for everyone, ensuring that no one feels left out. I am genuinely excited about the potential to contribute positively to the beauty landscape.
What Motivated Your Commitment to Cruelty-Free Practices?
My respect for all forms of life drives my commitment to maintaining a cruelty-free brand. I firmly believe in ethical practices that do not harm animals, especially the little furry ones. This philosophy is not just a choice; it is an integral part of who I am and how I operate my business. I am dedicated to ensuring that every product reflects this value, allowing my customers to feel good about their purchases while supporting a brand that aligns with their ethical beliefs.
Pursuing Luxury: Why the High-End Market?
The allure of the luxury industry, with its glitz and glamour, has always fascinated me. I have a profound admiration for high-end fashion and the lifestyle it embodies. When I envisioned my brand, I knew I wanted it to resonate with the essence of luxury, allowing customers to indulge in exquisite products that elevate their beauty routine. By providing a luxurious experience, I aim to create a lasting impression and foster a deep connection with my audience.
Gorgeous Packaging: Is Kira Cosmetics Eco-Friendly?
Currently, our packaging is not refillable, but I am actively working towards making it so in the future. My commitment to sustainability is strong, and I plan to introduce more eco-friendly products that align with this vision. The concept of refillable packaging excites me, as it promotes responsible consumption and reduces waste. I believe that luxury and sustainability can coexist, and I am dedicated to making Kira Cosmetics a leader in this movement.
Embracing Sustainability: Your Perspective on Eco-Friendly Makeup
This is an incredibly important topic! I am currently exploring various options to enhance the sustainability of our products, particularly my highlighters. Additionally, I’ve incorporated honeycomb packaging into my boxes to provide extra protection for the products, all while minimizing our environmental footprint. Sustainability is crucial not just for our planet but also for the well-being of our oceans, and I am committed to making a positive impact through thoughtful practices.
How Eco-Conscious Are Your Products?
My recent launch of highlighters was designed with recyclability in mind, ensuring that customers can enjoy them without compromising their eco-friendly values. As I continue to develop new products, I will prioritize sustainable materials and practices that reflect my commitment to protecting the environment while delivering exceptional beauty solutions.
Where Do You Find Your Creative Inspiration?
My creativity is ignited by colors everywhere! I particularly love drawing inspiration from platforms like Pinterest and Instagram. These platforms allow me to curate mood boards filled with vibrant colors and themes that resonate with my vision. Each new product I create is influenced by this wealth of inspiration, as I strive to bring fresh ideas and innovative designs to life that truly excite my customers.
Do You Have a Muse for Kira Cosmetics?
Can I say my muse is Paris Hilton? I absolutely adore her aesthetics and the way she embodies luxury and glamour. Her style inspires me to infuse those elements into my brand, creating products that resonate with my vision of elegance and sophistication.
What Type of Makeup Product Do You Enjoy Creating Most?
Without a doubt, my favorite products to create are brushes! They play a crucial role in any makeup routine, and there’s something uniquely fulfilling about bringing a brush from concept to reality. Unlike other makeup items, brushes allow me to translate my vision with greater ease, as they often require less intricate techniques. It’s incredibly rewarding to know that my brushes help enhance the application and overall experience for makeup lovers everywhere.
Is There a Universal Shade That Flatters Everyone?
Absolutely! A classic blue-toned red lipstick is a shade I believe flatters a vast array of skin tones. This timeless hue not only enhances natural beauty but also adds a touch of confidence to anyone who wears it. Finding that perfect red can elevate any look, making it a staple in every makeup collection.
Which Kira Cosmetics Product Are You Most Proud Of?
My powders and blinged brushes are not only my personal favorites but also the best sellers of the brand. They embody the essence of what Kira Cosmetics stands for: quality, luxury, and creativity. Each product represents countless hours of design and development, and I take immense pride in knowing that they resonate with our customers and enhance their beauty routines.
What Beauty Trend Captivated You Recently?
Last year, I was particularly drawn to the Latte Makeup trend. The warm bronzed look captures a sense of effortless elegance and complements a wide range of skin tones. It’s a style that I find beautiful and versatile, allowing for creativity while maintaining a polished appearance.
What is Your Best Eyeshadow Application Tip?
As someone with hooded eyes, I have learned to create my own crease above my natural crease, which makes my eyes appear larger and more defined. This technique has become a vital part of my makeup application routine, allowing for more versatility in my eye looks. If you’re navigating similar challenges, I highly recommend giving this method a try for enhancing your eye makeup!
(Editor’s note: Yes, I wrote the book Hooded Eyes Makeup Manual for the Hex Squad community and anyone with hooded eyes.)
Do You Have a Signature Fragrance?
Currently, I am enamored with Carolina Herrera Good Girl Blush. It embodies the essence of what I love in a fragrance. Additionally, I’m thrilled to announce that I will be launching my own perfume line soon. I cannot wait to share the details about what I’m creating when the time is right!
Can You Share Your Skincare Routine?
In my morning shower, I use Tatcha Deep Cleanse Gentle Exfoliating Cleanser for a refreshing cleanse. After showering, I apply Too Faced Plump & Prime Serum, followed by Drunk Elephant C-Tango Vitamin C Eye Cream to brighten my under-eye area. I finish my routine with Drunk Elephant Protini Polypeptide Firming Moisturizer, ensuring my skin is hydrated and ready for the day.
Do You Have Pets in Your Life?
Unfortunately, I am allergic to both cats and dogs, so I do not have any pets. While I would love to have furry companions, my allergies make it challenging. Instead, I focus on creating beauty products that bring joy and confidence to others.
Which Music Genres Do You Enjoy Listening To?
I have a deep affection for pop, rock, and jazz music. Each genre brings its own unique vibe, and I love how music can influence creativity and set the mood for my day. Whether I’m working on new products or just relaxing, these genres provide the perfect soundtrack to my life.
What Are Your Favorite Ways to Pamper Yourself?
I truly enjoy pampering myself! Treating myself to a luxurious facial, a relaxing manicure, or a soothing pedicure is always a highlight. Additionally, I believe that a little shopping can be a delightful form of self-care, allowing me to indulge in new beauty finds that inspire my creativity.
Insights from Shakiira: A Vision for the Future
I am incredibly grateful to Shakiira for taking the time to share her journey and insights with us. Learning about the founder of Kira Cosmetics has been an enlightening experience, and I hope you found it just as inspiring. What are your thoughts on Kira Cosmetics and Shakiira’s vision for beauty?
