Ellie Bunic is passionately dedicated to empowering and uplifting women by creating a vibrant online beauty hub that amplifies the voices of exceptional female-founded beauty brands.
We had the opportunity to connect with Ellie to explore her remarkable journey to VAMS Beauty, learn about her greatest inspirations, and gain valuable insights into the challenges she has faced along with her advice for aspiring business owners.
The Motivations Behind Establishing a Female-Focused Online Beauty Store
Growing up with two brothers, I always yearned for a sister—someone to confide in and share all the fun, feminine experiences. However, upon reflection, I realize I was never truly without that sense of sisterhood. My family lineage is filled with resilient women who have encountered unimaginable challenges yet continuously find ways to rise above them. Their lessons, taught not only through words but through their unwavering strength, instilled in me the importance of fostering a community where women support and uplift one another.
As I embarked on my journey into the e-commerce landscape, it was other women who stepped forward to assist me. They provided advice without hesitation, shared their invaluable experiences, and rallied behind me as if I were one of their own. This kind of encouragement communicates, “I see your potential, and I believe in your vision.”
This sense of community fuels my passion to create environments where women can thrive collectively. I envisioned a platform where women could unite and collaboratively grow their enterprises, leading to the inception of VAMS Beauty.
Women Who Inspire Me and Shape My Vision
My greatest sources of inspiration are my mother and my aunt—they are undeniably the strongest women I know. They have fought against cancer, survived wars, and tackled hardships that could have shattered anyone. Yet, despite all the reasons to harbor bitterness or anger, they have chosen resilience and grace.
Their strength lies not only in their survival but also in how they have navigated life’s challenges—with compassion, bravery, and a steadfast refusal to allow adversity to define their identities. They have imparted the invaluable lesson that true strength is not merely about surviving but about continuously rising with positivity and love. Everything I pursue in life reflects the principles and lessons they have instilled in me.
Overcoming Personal and Professional Challenges as a Woman Entrepreneur
From time to time, I still grapple with feelings of imposter syndrome—the nagging voice that questions my qualifications and capabilities. It whispers, “Who are you to pursue this dream? Maybe you’re trying too hard.” However, I have learned that the true challenge lies not in silencing these thoughts but in choosing not to give them power. I remind myself that I am precisely where I am meant to be, that I have earned my place, and I deserve to take up space in this world. Trusting in myself has become a vital lesson in my journey.
Additionally, I have come to embrace the notion that bootstrapping is entirely acceptable. My business does not need to experience meteoric growth; I don’t have to meet every target or cross off every item on my to-do list. Success is not solely defined by relentless hustle; it’s about constructing something sustainable that aligns with my values and pace. It’s perfectly fine to take a step back and not work around the clock.
Key Advice I Would Share with My Younger Self from Five Years Ago
Just dive in! Trust your instincts, embrace the journey, and follow your intuition without hesitation.
Strategies for Maintaining Balance and Health in a Busy Life
I prioritize taking breaks whenever possible, and one of my essential healthy habits is enjoying early nights. I dedicate a few moments to my skincare routine before bed, finding that a good night’s sleep is crucial for my well-being.
Whenever I get the chance, I love to go camping with my family. There’s something incredibly refreshing about being immersed in nature, cooking over an open fire, and allowing myself to slow down and reset. Regular exercise is non-negotiable in my life; my husband and I make it a point to go for evening walks at least three times a week.
Understanding the Importance of Self-Care in Daily Life
For me, self-care represents an act of self-love. VAMS stands for Vain About My Skin, a name I chose intentionally to inspire women to embrace their own self-love and self-care practices. There’s nothing wrong with a touch of healthy vanity. As women, we often take on the role of nurturers, constantly giving and supporting others. Sometimes, this instinct can work against us, making it feel burdensome to prioritize our own needs. Taking time for ourselves shouldn’t come with guilt or justification. Caring about our appearance and well-being doesn’t equate to selfishness; it’s essential for our own health and for those who rely on us.
Essential Beauty and Wellness Products That Elevate My Mood Instantly
Two standout products that I cannot live without are a quality cleanser and a nourishing facial oil. After a long day of wearing mineral sunscreen, there’s nothing quite like washing away the accumulated grime and feeling the fresh, clean skin underneath; it’s like hitting the reset button, and I absolutely adore that light, clean sensation.
Given that my skin is both sensitive and dry, hydration is paramount. I love to generously apply nourishing oils to my face and, honestly, to my entire body. It’s not solely about sealing in moisture; it’s a therapeutic experience, allowing me to take a moment to slow down, give myself a gentle massage, and reconnect with my body.
My favorite cleanser is Squalane Face Cleanser
I never skip using this body oil: Lamav’s Ayurvedic Body Oil – Unwind
Empowering Advice for Young Women Aspiring to Launch Their Own Businesses
My advice is simple: just go for it! Life doesn’t wait for the perfect moment or for every detail to fall into place. You must take the leap of faith now. We exist in the present; we cannot dwell in the past or fixate on the future. Define what success means to you personally. Is it finding joy and fulfillment in your endeavors, or is it about achieving financial milestones? Surround yourself with positive influences and always trust your instincts.
Ellie Bunic
Founder of VAMS Beauty
https://www.vamsbeauty.com/
https://www.instagram.com/vamsbeauty/