16 best electric toothbrushes to shop in the Black Friday sales

The Black Friday sales are here people! And if there’s any item you should be buying during this time of frantic shopping, its an electric toothbrush. Listen, electric toothbrushes might not be the the most exciting or *cheapest* purchase you’ll ever make, with some of best toothbrushes selling for up to a mighty £800 (seriously!). But considering how much we should all be brushing our teeth, we may as well make this very * mature* investment.

Luckily, all of our top favorite electric toothbrushes are currently in the Black Friday sale, with some saving you over £400! It would be rude not to take a peek. And besides, there’s a reason dentists recommend an electric toothbrush over a manual when It comes to oral hygiene too.

What you want and need from an electric toothbrush will depend on numerous factors. It’s not just about achieving pearly whites – you want to consider gum care and sensitive teeth options as well. Top of the range electric toothbrushes now come with handy timers, automatic and sonic pulse technology, and they use actual Artificial Intelligence. Swanky!

In fact, they’ve become so advanced it can be tricky to decide which electronic toothbrush is worth the splurge. But don’t overthink it. Just wrap your brain around this key feature – electric brushes are either sonic or oscillating. These two funky little words refer to how the brush head is powered. Sonic brushes use vibrations and pulses every second, while oscillating brushes rotate clockwise and anti-clockwise to clean the teeth.

Cosmopolitan Tested & Approved 2022

All the products below featuring this logo have been put through their paces by our panel of 242 testers, who tried and reviewed an array of electric toothbrushes for a two-week period.

They were asked to judge each model on its ease of use, design, features, battery life and overall performance. They also used a disclosing tablet before and after brushing their teeth to determine how effective each toothbrush was at removing plaque. Lastly, we used A noise meter to determine how loud each model was while being used.