A Facial Mask And Perfume Featured In ‘Gallery Of Flops’ At CES

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Prelaunch.com offered a cautionary tale about the benefits of testing products before hitting the marketplace.

Christine Esposito, Managing Editor01.23.23

CES is known as a showcase for innovation—but not every prototype and technology make it. Do you remember Betavision? Well, beauty tech can tank, too.

One CES exhibitor, Prelaunch.com, was at the show to help marketers see the light about the role of testing with consumers during the new product development process.

This online product validation company, according to CEO Narek Vardanyan, helps companies and innovators showcase their product concepts, test customers’ buying willingness, get early supporters and collect vital data to decide whether to launch the product. The company’s advice as its clear name: prelaunch before you launch.

The company’s stand at CES featured the Gallery of Flops—a showcase of products that didn’t hit the mark—beauty launches included.