This new potent and plant-based ingredient is 43% more powerful than retinol

Many of us know Edelweiss from a song in the classic movie The Sound of Music– but it’s so much more. A tender flower that braves harsh environmental conditions in the Alps, Edelweiss is the hero ingredient in The Body Shop’s latest eponymous skincare range. Why? Because this humble flower maintains skin barrier health, as well as keeps the skin’s surface smooth. Elevating farm to face beauty, the line is rooted in transparency–organically cultivated and created with responsible ingredients.

Sanya Malhotra, Chief Brand Advocate for The Body Shop is a fan of the latest range too, “Edelweiss skincare is now my go-to weapon to smoother and resilient skin! The new range is enriched with double the concentration of edelweiss, which means MORE antioxidant properties than even retinol to protect skin from indoor and outdoor pollutants,” she shared on her Instagram.

Resonating the resilient nature of the flower, psychodermatologist Dr Alia Ahmed speaks about the often overlooked relationship between skin health and mental health; addressing how this range goes beyond the surface with an positive approach to beauty, “The natural process of ageing can induce fear and anxiety, especially for women. We must change the narrative. Skincare shouldn’t fill anyone with dread, it should support self-empowerment and help us feel confident.”