With a profound respect for their rich heritage, Floris expertly crafts fragrances that honor their storied past while embodying modern sensibilities. This delicate balancing act is a challenge that many heritage houses strive for, yet Floris consistently stays in tune with the ever-evolving world of perfumery. They articulate their philosophy as follows:
‘Keeping integrity and compassion, is an elegant dance between the then and now.’
You can explore the captivating narrative of Floris on our dedicated page celebrating this esteemed British brand. Their latest fragrance launch invites us to delve into the legendary ledger that has chronicled orders from their esteemed clientele throughout history. This records book serves as a perfumed Who’s Who, featuring illustrious names like Royalty, Winston Churchill, Florence Nightingale, and Marilyn Monroe—just to name a few!
One of the most celebrated clients of Floris was the iconic Oscar Wilde. The brand describes this ‘elegant dance’ between historical significance and contemporary relevance, a concept Wilde himself embodied with great awareness. In the late 1800s, Wilde frequented the Floris shop to engage with the family about local news and the vibrant happenings around Jermyn Street. Sporting a single green carnation on his lapel as a nod to Parisian fashion, Wilde embraced a symbol that denoted his identity as a homosexual.
‘Wilde was a creative revolutionary of individuality, freedom and self. His forward-thinking ideals about the future were ahead of his time. Wilde expressed his passionate notions of love through his writings, particularly in correspondence with Sir Alfred Douglas. Their love story was one of star-crossed lovers, burdened by societal restrictions that forbade their union. This yearning culminated in heartfelt letters and evocative poetry, all infused with hope for a more liberated life together.’
In this spirit, Floris invites you to experience ‘Wilde,’ their new Eau de Parfum, which embodies reckless love, vigor, and intention. Immerse yourself in this olfactory masterpiece and indulge your senses as you embrace its romantic essence.
Floris Wilde Eau de Parfum
‘Wilde embodies a vibrant fusion of sparkling bergamot and delicate citrus blossom, harmoniously layered with a spicy blend of white jasmine, ginger, and green carnation, reflecting Wilde’s affection for Lord Alfred Douglas. The warm base notes of luxurious sandalwood oil, olibanum, and benzoin provide a rich sophistication and depth that is both understated yet undeniably present.’
Top Notes of Floris Wilde: Bergamot, Marine, Citrus Blossom
Heart Notes of Floris Wilde: Dianthus, Ginger, White Jasmine
Base Notes of Floris Wilde: Sandalwood, Olibanum, Benzoin
£180 for 100ml Eau de Parfum (also available from £30 for 10ml) florislondon.com
In a contemporary age where all forms of love are celebrated, it is vital to remember the hardships that Oscar Wilde endured due to societal judgment, which ultimately led to his imprisonment and a life of hardship. Recognizing the importance of celebrating his love story now allows us to honor his legacy. With each spritz of this exquisite scent, we can embrace our own identities and desires, allowing ourselves to be enveloped in the romance of Wilde, and to love freely—whether that be with ourselves or with others.
Written by Suzy Nightingale