Empowerment Through Beauty: LAMAV Celebrates Inspirational Women

At LAMAV, we are dedicated to empowering and celebrating women from all walks of life. Our new blog series spotlights inspiring women who are making significant contributions to their communities and fostering positive change. Take a moment to grab your favorite beverage and immerse yourself in their stories as they share valuable experiences and insights for living a happy, healthy, and fulfilling life. We are confident that you will find their journeys and wisdom as captivating as we do.

Meet Amanda Ramsay: A Champion for Women Over 40

Amanda Ramsay is passionately dedicated to helping women over 40 embrace their beauty and feel fabulous. As a professional makeup artist and an award-winning Age Well Beauty Expert, she has collaborated with some of Sydney’s most renowned creatives and high-profile celebrities. Amanda’s authenticity and vibrant zest for life inspire everyone she encounters. We recently connected with Amanda to delve deeper into her journey toward Age Well Makeup and her expert insights on beauty!

Exploring Amanda’s Path to the Beauty Industry: Inspiration Behind Supporting Women Over 40

From an early age, my mother instilled in my sister and me the importance of self-care; she never left the house without her lipstick. She introduced us to a regular skincare routine, teaching us that taking care of ourselves was not superficial but rather a way to nurture and value ourselves. At the time, I didn’t fully appreciate the gift she was giving us—the understanding that skincare and makeup can enhance our self-worth and confidence, allowing us to feel great in our own skin.

As I worked as a professional makeup artist in various sectors such as television, advertising, and fashion, a pivotal moment occurred in my mid-30s when my mother-in-law expressed that she felt invisible post-menopause. She shared her experiences of being overlooked in everyday situations, which deeply affected me. It became clear to me that no woman should ever feel this way, and I recognized a significant issue that needed addressing.

Upon reaching 40, I found myself navigating motherhood while feeling uncertain in my role as a beauty expert. I questioned my relevance as a makeup artist while juggling the demands of a newborn. This experience highlighted a lack of positive representation for women over 40 in the beauty industry, where the focus seemed to be solely on anti-aging rather than celebrating the beauty of aging. I witnessed women entering beauty stores feeling invisible and being assisted by staff who couldn’t relate to their unique needs or help with mature skin.

These realizations solidified my purpose: to ensure that women over 40 never feel undervalued or unseen. It is my mission to illuminate that inner beauty, helping every woman feel empowered and radiant.

Balancing Self-Care and Client Support: Amanda’s Approach to Wellbeing

Honestly, I struggle with balancing my own wellbeing. The concept of balance is often romanticized; we are led to believe that we can have it all without making compromises. This leads to additional pressure, as we try to meet societal expectations of self-care, often feeling like we are failing in that area.

While I dedicate myself to supporting my clients, customers, and family, I often neglect my own self-care. However, I have established one non-negotiable habit: I walk every day and make it a point to see the ocean, which is conveniently only five minutes away from my home. Additionally, I ensure I consume a nutritious smoothie daily and indulge in a soothing herbal tea to nourish my body and soul.

Elevating Self-Care: Amanda’s Essential Skincare Rituals

My daily skincare routine is a non-negotiable aspect of my self-care; it includes both morning and evening rituals. This generally consists of cleansing, applying serums, and moisturizing. Additionally, I dedicate time every Sunday for a Maintenance Ritual, which involves exfoliating my skin, applying self-tanner, and painting my nails. I also keep a Gua Sha tool, hand cream, and lip balm on my bedside table to incorporate self-care into my nightly routine as I wind down.

Embracing Ageing: Amanda’s Philosophy on Natural Beauty for Clients 

I firmly believe that “comparison is the thief of joy.” It’s essential to avoid comparing yourself at 51 with others at the same age. Every individual ages uniquely, and this comparison only detracts from appreciating your own beauty. Social media can exacerbate this issue, so I encourage my clients to curate their feeds carefully, following accounts that inspire positivity and joy.

I view it as a privilege to provide a welcoming space at Amanda Ramsay Makeup, where women can feel seen and appreciated. I often emphasize that aging is a privilege, not a burden, and I believe that women in mid-life are beginning to recognize this concept. Relish in the joy of being present and seek out those moments of happiness in your daily life.

Life is imperfect, and I strive to serve as a role model for my clients by demonstrating that perfection is unattainable. It’s vital to embrace our true selves.

Top Three Makeup and Skincare Tips for Women Over 40

• Prioritize skin prep before applying makeup to ensure your skin is adequately hydrated. Remember, makeup should not be used as a quick fix.
• Focus on long-term skin health rather than immediate solutions. Just as you nourish your body with healthy foods, your skin requires the same level of care. A vibrant glow will follow.
• Emphasize the features you love about your face instead of fixating on perceived flaws. Women often engage in negative self-talk; it’s essential to enhance what you cherish about yourself.

Amanda’s Aspirations for Pro-Age: Making a Meaningful Impact

My goal is to empower women to practice kindness towards themselves while simultaneously nurturing the younger generation. Remember, your daughters and nieces are observing your behavior, and I take that responsibility to heart.

Finding Joy in Business: Amanda’s Favorite Aspects of Her Work

I thrive on the excitement and energy of live events. Conducting personal beauty consultations and in-person workshops, where I can share my knowledge and skills, truly energizes me. Knowing that I’m making a positive impact on women’s lives brings me immense satisfaction!

Upcoming Projects: What’s Next for Amanda Ramsay?

Readers of LAMAV can enjoy my Ageless Beauty Makeup Masterclass for women over 40 at an exclusive reduced rate using the Discount Code LAMAV80VIP here:<i><br /></i>

https://shop.amandaramsay.com.au/discount/LAMAV80VIP?redirect=%2Fproducts%2Fgold-membership

Be sure to subscribe to my mailing list to be the first to know when my Ageless Beauty Workshops are scheduled in your area!
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Reflecting on the Past: Advice Amanda Would Give Her Younger Self

I would tell my past self to let go of the opinions of others. What others think is not your concern. Focus on being a good person and staying true to your values. As women, especially mothers, we often prioritize the needs of others, leading us to believe that focusing on ourselves is selfish. I’m learning to release that mindset.

Daily Life Beyond Work: Amanda’s Personal Routine

In my downtime, I enjoy walks with my dog, beach outings, relaxing sundowners with friends, and lunches with other inspiring women to recharge my spirit.

Key Takeaways: Embracing Positivity and Natural Beauty at Any Age

It’s essential to understand that feeling uneasy about aging is not your fault; it’s a narrative perpetuated by the beauty industry that emphasizes fighting and eradicating signs of age. You possess the power to reshape this narrative and embrace the joy and wisdom that come with aging. Your health and wellbeing are paramount; without them, the privilege of aging is unattainable. Savor your current age, as you will never have this day again. Shift your focus away from negativity, and pay attention to how you speak to yourself during your skincare and makeup routines.

My online makeup masterclass is designed to help you appreciate your reflection and radiate confidence. Discover more about my masterclass here: https://www.amandaramsay.com.au/