The new store is inaugurated by Deputy COO, Abdulla Ajmal, who commented, “Over the last seven decades, Ajmal has carved its name in the heart of perfume lovers. We have launched many strategic stores to make our finest collection available to our dutiful customers . Due to popular demand for opulent and long-lasting scents, we are committed to bring to them to our finest stores. We are hopeful our flagship store at Safa will continue to win hearts.”

The location of the store was also decided keeping in mind the mix spread of loyal customers of Ajmal Perfumes residing in the area. Whether it is luxurious scents with warm undertones or fine perfumes, Ajmal Perfumes has always catered to today’s trending tastes. A leading In the perfumery space, Ajmal Perfumes’ ethos is imbibed in the hearts of its possessors.

During the event, Abdulla Ajmal also took the opportunity to present their latest offering Qafiya 08, their new essence to celebrate the beautiful game of football.

Qafiya 08 is a crafted testament to citrusy, floral, and woody notes. Abdulla Ajmal, Deputy COO, Ajmal Perfumes, shared during the event, “Qafiya has always symbolized pride. With Qafiya 08, we have created a fragrance that is the new essence of Khalijee pride. We have kicked off a new essence that celebrates the spirit and joy of beautiful game of football that connects to everyone globally.”

The store launch is attended by Ammar Al Khadeery, a Middle East freestyle football champion, and a two-time Guinness World Record holder. Ajmal Perfumes has successfully stayed on top of dynamic trends in the market. The Ajmal Perfumes store collection showcases the latest Fragrances including the Exclusive Oriental and Western collections of EDP, Dahn Al Oudh, Agarwood, bakhoor, as well as the textile range from Ajmal.