Discover a world of exciting new brands and innovative products at The All About New Event at Shoppers Drug Mart. This event features over 100 NEW products that you can explore, along with numerous opportunities to earn extra PC Optimum points when you shop! Among the fantastic selections, here are a few standout items that are definitely worth your attention:
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Bubble Skincare – this brand introduces a range of affordable, clinically validated skincare solutions celebrated for their positive vibes and glowing results. Here are my top picks from their collection:
Water Slide Hydration Boosting Serum with Hyaluronic Acid and Peptides – 30ml for $24.99. This hydrating serum features a luxurious milky gel texture that effectively draws moisture into your skin while renewing your skin barrier. It closely mimics your skin’s natural lipid content, giving you a fresh, plump, and dewy appearance. This serum calms and revitalizes irritated, dry, and flaky skin, while also reducing sensitivity by providing a protective barrier against harsher active treatments. Its powerful formula includes: hyaluronic acid to attract and retain moisture; peptides to minimize skin damage and encourage repair; and niacinamide to hydrate, soothe irritation, and enhance skin barrier function.
Over Night Hydrating Sleep Mask – 50ml priced at $26.99. This creamy mask is suitable for all skin types and works overnight to smooth, soothe, brighten, and hydrate your skin, all while ensuring that your pores remain unclogged. It has a fragrance-free formula that includes maple sap to help protect the skin barrier, mandelic and kojic acid to gently exfoliate and reveal brighter, glowing skin, sodium PCA to bind moisture to skin cells, biosaccharide gum to create a moisture-retaining film for a soft and smooth touch, and arnica to soothe red and inflamed skin.
Plus, earn an additional +3,000 bonus Optimum Points when you purchase two products from Bubble!

Marc Anthony True Professional Grow Long Anti-Frizz Shield Ultimate Blowout – 198ml for $15.49 +2,000 bonus Optimum Points. This innovative spray creates a lightweight, hydrophobic anti-frizz shield around each hair strand, effectively repelling humidity and ensuring sleekness for up to 72 hours, even in 80% humidity conditions. The heat-activated formula significantly reduces blow-drying time and offers protection against heat up to 450°F. Infused with a powerful blend of Caffeine, Biotin, and Ginseng, it conditions hair to help minimize breakage, promoting stronger and longer hair.

Aveeno Calm + Restore Age Renewal Cream – 50ml priced at $38.99, plus a generous 5,000 bonus Optimum Points. This fast-absorbing face cream is formulated with a blend of oat, niacinamide, and cranberry extract, which work together to leave your skin feeling smoother and more radiant in just one week.
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Don’t miss out on The All About New Event, running in-store and online from February 22nd to March 21st. Be sure to take advantage of these amazing offers and discover your new favorite products!
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– Lisamarie –