As we embark on a brand new year, it’s time for the beauty community to embrace change and prioritize healthier beauty habits. Let’s make 2023 the year we collectively stop the over-exfoliation, ensure that all makeup is removed before bedtime, and venture into uncharted territories in our makeup routines. The beauty industry is buzzing with innovative skincare, haircare, and makeup products that promise to revolutionize our routines. The entire Marie Claire team is excitedly testing out the latest beauty launches, from groundbreaking oil-and-gel cleansers (a shoutout to EltaMD and Vintner’s Daughter) to the trendiest contours, lipsticks, and hair tools. There’s a wealth of options available, and we are ready to explore!
With our beauty editors holding high standards, we sifted through an overwhelming number of January beauty launches to bring you the top 22 standout products. Despite our overflowing vanities (which is definitely a situation), we’ve curated a list of the very best items that deserve a spot in your new year beauty routine. To discover which products are essential for your fresh start, continue scrolling for our top recommendations.
The Best New Highlighter
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Charlotte Tilbury Glow Glide Face Architect Highlighter
“I have been a devoted fan of the Beauty Light Wand (especially the Spotlight shade) since its debut as a liquid highlighter, and I simply can’t imagine my routine without it. However, when Charlotte Tilbury releases a new highlighter, it’s impossible to resist the allure. Although I typically shy away from powders, this formulation left me astounded. Its creamy texture is lightweight, avoiding any cakey appearance, and it adds just the right amount of sparkle without overwhelming the look. You can even use it as an eyeshadow if you’re feeling adventurous! For those who like to shine a little brighter, it pairs beautifully layered over the Beauty Light Wand.” — Samantha Holender, Beauty Editor
The Best New Contour
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Tarte Cosmetics Sculpt Tape Contour
“Contouring has always felt daunting to me, so I usually opt for contour products that can double as bronzers. When I saw the buzz surrounding Tarte’s Sculpt Tape Contour, I was eager to test it out. After witnessing its popularity on social media, I was compelled to see if it truly delivers a sculpted look. The blendability is outstanding, and the pigment is just right—it adds color without appearing orange or ashy. Plus, it remains undetectable on my skin, and the color lasts throughout the day.” — Julia Marzovilla, E-Commerce Editor
“The hype around this contour wand reached my TikTok feed, prompting me to grab it before it sold out. This product transformed my contouring experience; with just a tiny dot, I achieved a sculpted look without wasting product. Blending was a breeze with the accompanying brush (opens in new tab), and I appreciate how the Soft Bronze shade is perfectly suited for my fair skin tone.” — Brooke Knappenberger, Editorial Fellow
The Best New Cleanser
EltaMD Oil-in-Gel Cleanser
Sienna Blake is a licensed aesthetic consultant and beauty writer specializing in cosmetic surgery advancements and non-invasive treatments. With a background in dermatology and over eight years of industry experience, Sienna is passionate about helping people achieve confidence through informed beauty decisions. She holds a Bachelor's degree in Health Sciences and regularly collaborates with top plastic surgeons to stay at the forefront of aesthetic innovations. Outside of her work, Sienna enjoys traveling, skincare research, and practicing Pilates.
