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Billie Eilish’s new perfume campaign is dark — and dripping wet.
In the ads for her new scent, dubbed Eilish No. 2, the 20-year-old Grammy winner poses in a pitch-black downpour, dressed in looks including a sheer, loosely knit dress and a plunging wrap top.
“I really liked the idea of a darker, rainy world for Eilish No. 2,” Eilish said in a statement.
“We started with the original ‘Eilish’ elements of warmth and sweetness, but then added spicy and woodsy elements for a more sultry, and wet feeling.”
The star “wanted to convey a feeling of her sensual side and being drenched in these notes, worn to envelop the skin,” according to a press release.
The campaign seemed to echo Eilish’s “Happier Than Ever” music video, in which she’s seen dancing in the rain on a dark night.
She posed in the rain for the campaign.
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She posed in the rain for the campaign.
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“The launch of Eilish was a worldwide success. It was exciting to see fans respond so enthusiastically to Billie’s debut fragrance, a scent that she had been chasing for years,” Parlux President Lori Singer said in the press release.
“As a passionate fragrance enthusiast, Billie was excited to develop her new scent, took time out of her busy schedule to come to the fragrance lab to meet and work directly with the perfumer.”
Added Singer, “Billie knew exactly what she wanted to create; a wet, rainy, sultry, woody floral scent called Eilish No.2.”
Like its predecessor, the new scent’s bottle was inspired Eilish’s favorite parts of the body — the chest, neck, and collarbone — and draws inspiration from the perfume’s name to create “a bond between the shape of the written number and the sensual curves of the bottle and imagery.”
Eilish No. 2 is vegan, cruelty-free and made with clean ingredients, and is also certified by PETA’s Global Beauty Without Bunnies list of cruelty-free products.
Described as “a dark, woody and alluring” fragrance, Eilish No. 2 retailers for $72 and will launch exclusively at BillieEilishFragrances.com on Friday.
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