After being a global star, an investor, and an owner of a restaurant, Priyanka Chopra Jonas added another feather to her cap as she turned into an entrepreneur with her haircare product Anomaly. The actress recently landed in her home country after three years as Anomaly made its debut in India. In a conversation with Bollywood HungamaChopra talked about her haircare brand and how it is a reflection of Indian haircare DIY rituals.
EXCLUSIVE: Priyanka Chopra Jonas explains the importance of DIY haircare rituals: “my grandmom used to sit me down and oil my hair”
While calling Anomaly Indian hair care, PeeCee asserted, “Indian hair contributes to the most amount of wigs in the world. And it is because we have an abundance of it. It’s thick, it’s and that’s not just genes. It comes from the rituals of oiling and taking care of our hair. We didn’t grow up with hot tools and tongs and blow dryers. Our hair care was oil. And I remember my grandmother used to sit me down or oil my hair and I used to hate it .”
The ‘Desi Girl’ further added, “But that’s what Anomaly is about. Anomaly is not a shampoo or a haircare range that is just to clean your hair or style your hair.” She also called Anomaly gender inclusive and elaborated by saying, “We are not for women or for men, hair is hair. Our marketing has told us that men’s hair care and women’s hair care are different. It is for anybody who has hair on their head. It is for them.”
Concluding her take on the same, the Bajirao Mastani actress said, “It has great ingredients. It’s clean. It has no parabens, or sulfates. None of that stuff, which could ever exist in shampoos.”
Also Read: EXCLUSIVE: Priyanka Chopra talks about the success of Anomaly: “Want to create a loyal consumer base based on the product itself”
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