Achieving radiant, healthy skin begins with the essential step of thorough cleansing. To fully experience the benefits of your skincare routine, it’s crucial to eliminate various impurities that accumulate on the skin throughout the day. These include environmental pollutants, makeup residues, sunscreen, excess oil, and dirt. Failing to cleanse your skin properly can lead to clogged pores, which may result in unwanted blackheads and blemishes. Therefore, investing time in a proper cleansing routine is vital for maintaining clear and beautiful skin.
When selecting a facial cleanser, it’s important to recognize that not all products are created with the same level of care. Many commercially available cleansers contain harsh synthetic chemicals, drying surfactants, and petrochemicals as preservatives. At 100% PURE, we prioritize using only natural ingredients that are free from synthetic additives, chemical dyes, and artificial fragrances. Our belief is that effective facial cleansers can be derived from nature without the need for harmful synthetics.
Our Stance on Facial Cleansing Wipes
Our dedication to using 100% PURE ingredients is the reason we do not produce certain popular products, such as facial cleansing wipes. While these one-step solutions are convenient and frequently requested, we have chosen not to manufacture them due to safety concerns. The lack of non-chemical preservatives that can keep wipes moist and safe for your skin is a significant issue. We refuse to compromise your skin health by incorporating synthetic preservatives or chemicals into our formulations. Every product undergoes a rigorous nine-step testing process to guarantee that it is safe, stable, pure, and effective. If a potential product does not meet our high standards, it will not be released.
We advise against using commercially available facial cleansing wipes, as they are often heavily preserved and can be harsh on the skin. The synthetic ingredients in these wipes may cause irritation or leave behind unsightly bumps. Instead, we recommend opting for natural cleansers specifically formulated without harmful synthetic chemicals, fillers, or irritants to maintain the health and integrity of your skin.

The Unique Benefits of Using a 100% PURE Cleanser
Our collection of natural cleansers is uniquely designed to provide your skin with a wealth of beneficial nutrients. Each ingredient we incorporate serves a specific purpose, ensuring that your skin receives the hydration, moisturization, and nourishment it craves. Unlike traditional cleansers that rely on harsh chemical surfactants and inexpensive fillers like plain water, our formulations are rich in active ingredients that support skin health. To maximize the effectiveness, take the time to massage the cleanser deeply into your skin, which not only helps to create a luxurious lather but also promotes blood circulation. We particularly enjoy using our Charcoal Konjac Sponge, which gently exfoliates and helps buff away dead skin cells for a revitalized complexion.
PRO TIP: After cleansing, remember to apply a toner. Toners effectively remove dead skin cells that have been sloughed off during cleansing, as well as any residual dirt or debris that may not have rinsed away. Following this, use a hydrating serum, and finish with a moisturizer to lock in the benefits of your cleansing routine.

Choosing the Perfect Cleanser Tailored to Your Skin Needs
Wondering how to find the ideal cleanser for your unique skin? The answer lies in understanding two critical factors: your specific skin type and the types of products you apply throughout the day. For instance, individuals who regularly wear makeup may require a more robust facial cleanser compared to those who prefer a makeup-free routine. By recognizing your skin’s needs, you can select a cleanser that provides the appropriate level of cleansing without compromising your skin’s health.
For Heavy Makeup Users
If you often wear heavy makeup or sunscreen, we highly recommend using a cleansing balm to effectively remove these products at the end of the day. Our Blood Orange Cleansing Balm is an excellent choice for this purpose. Simply apply it generously across your entire face, including the delicate eye area (keeping your eyes closed if wearing eye makeup), and rinse it off using a warm, damp washcloth. The blend of organic avocado, organic olive oil, and organic coconut oil works wonders to deeply soften the skin, leaving it feeling nourished and supple. Infused with uplifting blood orange essential oil, this cleanser also brightens the complexion and provides a collagen-boosting dose of vitamin C, making it an ideal option for dry skin types.

Caring for Dry Skin
We proudly recommend our Coconut Oil Moisturize Cleansing Milk as the ultimate cleanser for dry skin. For those looking to enhance moisture retention, consider adopting a double cleansing ritual, reminiscent of Korean Beauty practices. Begin with our Blood Orange Cleansing Balm, and then follow with the nutrient-rich Coconut Oil Moisturize Cleansing Milk. The deeply hydrating properties of coconut oil are especially beneficial for dry skin. Additionally, we suggest taking a moment to indulge in a facial massage after applying the cleanser, allowing it to soothe and nourish your skin. A Charcoal Konjac Sponge is gentle enough to use on dry, sensitive skin and effectively removes dirt and buildup that can lead to blemishes.
After cleansing, support your dry skin by applying a hydrating toner such as our Restorative Sea Culture Hydrating Toner. This should be followed by the nourishing and anti-aging Restorative Sea Hydrate Serum, and finally, lock in the benefits with our Restorative Sea Culture Extra Riche Créme for a comprehensive beauty regimen tailored for dry skin.
Treating Acne-Prone Skin
Our Tea Tree & Willow Acne Clear Cleanser stands as the best option for those struggling with acne. This powerful cleanser features acne-fighting ingredients like willow, neem, parsley, and tea tree oil, effectively cleansing the skin without the harshness often associated with typical cleansers. Additionally, turmeric assists in fading acne scars while maintaining hydration, ensuring that your skin remains balanced and soothed. Despite its potency against acne, this cleanser incorporates nourishing and moisturizing agents such as algae and glycerin to prevent dryness.
For optimal results with acne-prone skin, follow your cleansing routine with a hydrating and nourishing astringent, such as the Tea Tree & Willow Acne Clear Astringent. Next, apply an oil-balancing serum like our Green Tea EGCG Protective Serum, and finish off by providing your skin with hydration using our lightweight Hydra Drench Cream.
Managing Oily Skin
The ideal cleanser for oily skin or skin prone to clogged pores is our detoxifying Charcoal Clay Cleanser. This formula is enriched with activated charcoal and bamboo charcoal, which work to minimize pores and detoxify the skin effectively. Antibacterial essential oils such as spearmint and lemongrass purify the complexion, while lemon extract and lemon water brighten the skin. Additionally, algae extract nourishes and hydrates, while Brazilian black kaolin clay actively absorbs excess oil, making it an excellent choice for those with oily skin types. Massage the cleanser into your skin to allow it to gently foam and draw out impurities from deep within your pores. Using the Charcoal Konjac Sponge can further enhance your cleansing routine by providing gentle exfoliation.
After cleansing, tone your skin with the Tea Tree & Willow Acne Clear Astringent. To balance oil production while ensuring hydration and antioxidant benefits, follow with our Green Tea EGCG Protective Serum and Green Tea EGCG Protective Cream.

Revitalizing Dull Skin
For those seeking to brighten their complexion, our expertly formulated Fermented Rice Water Cleanser is the best choice. This brightening cleanser harnesses the power of fermented rice water (sake), white mulberry, mushroom, licorice, and citrus—each a potent natural brightener for the skin. Rich in enzymes, amino acids, malic acid, minerals, and vitamins, sake nourishes the skin from within. Gentle exfoliants, such as pineapple and papaya extracts, work to resurface and reveal brighter skin layers, while tomatoes provide rich antioxidants. This cleanser effectively reduces the appearance of dark spots, hyperpigmentation, and melasma, all while brightening and balancing skin tone. Be sure to massage the cleanser into your skin, allowing the brightening ingredients to take effect. Pairing it with the Charcoal Konjac Sponge promotes cellular turnover for a refreshed, youthful appearance.
To maximize your brightening routine, follow up with the Fermented Rice Water Toner and Fermented Rice Water Serum. Finish by sealing in hydration and nutrients with the Restorative Sea Culture Extra Riche Créme during the day, or the Multi-Vitamin + Antioxidants Ultra Riché PM Treatment at night for optimal results.
Cleansing for Normal Skin Types
Our Argan Oil Creamy Cleanser is incredibly versatile and beneficial for all skin types, making it a popular choice, especially among those with dry skin. This cleanser effectively removes foundation, blush, bronzer, and even shimmery luminizers. For those with stubborn eye makeup, we recommend a two-step cleansing approach: start with this creamy facial cleanser, then follow up with our Blood Orange Cleansing Balm for complete removal. Argan oil serves as the perfect moisturizing agent for normal skin types, providing a ‘dry’ (non-greasy, quick-absorbing) oil that strikes a balance—ensuring skin feels neither too oily nor too dry.
A successful beauty routine begins with clean skin. Embrace the principles of clean beauty by steering clear of harsh chemical formulas. Our natural facial cleansers exclude common synthetic chemicals, fragrances, cheap fillers, and synthetic dyes that can contribute to premature aging. The 100% PURE formulations gently cleanse your skin while infusing it with nutrients, anti-aging antioxidants, and moisturizing extracts. Always remember to massage our cleansers into your skin for the best results and don’t forget to incorporate our gentle Charcoal Konjac Sponge into your cleansing routine. Clean beauty is the way to go!
Common Questions About Facial Cleansers
Why should I choose a facial cleanser based on my skin type?
Choosing a cleanser that aligns with your specific skin type is essential for achieving the right balance of cleansing and hydration. This approach helps to address specific concerns related to your skin type and minimizes the risk of unwanted side effects, such as excessive dryness or oiliness, which can detract from your overall skin health.
What are the different skin types, and how can I identify mine?
The main skin types include normal, oily, dry, combination, and sensitive. To determine your skin type, pay attention to how your skin feels a few hours after washing. If it feels tight or flaky, you likely have dry skin. If your skin appears shiny all over, it is probably oily. Combination skin typically has an oily T-zone (forehead, nose, chin) but may be dry or normal on other areas. Sensitive skin often experiences redness and irritation.
Why does my skin feel tight and dry after cleansing?
If your skin feels tight and dry post-cleansing, the cleanser you’re using may be too harsh or stripping for your skin type. Individuals with dry skin should opt for hydrating cleansers that contain ingredients like glycerin, ceramides, and hyaluronic acid while avoiding those with high alcohol content, which can exacerbate dryness.
How often should I cleanse my face?
It is generally recommended to cleanse your face twice daily—once in the morning and again in the evening. However, if you have extremely dry or sensitive skin, you might consider cleansing only in the evening and simply rinsing your face with water in the morning to avoid further irritation.
What distinguishes gel, cream, and oil-based cleansers?
Gel cleansers are lightweight and ideal for deep cleansing, making them suitable for oily and combination skin types. Cream or lotion cleansers, being thicker, offer more hydration and are perfect for dry and sensitive skin. Oil-based cleansers excel at dissolving makeup and can be suitable for most skin types, especially when followed by a second, water-based cleanser for thorough cleansing.


