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As we step into January, the fragrance industry eagerly anticipates the unveiling of exciting new trends that will shape the upcoming spring and summer scent launches. It’s intriguing to see how many of these trends are building upon last year’s standout hits, while also introducing fresh innovations and twists on established perfumery themes. Which of these emerging scents do you find most appealing for this year? Regardless of your favorites, we’ve compiled some expert tips on the fragrances to embrace right now, positioning you ahead of the curve in the world of perfumery…

Explore the Alluring Cherry Trend in Fragrance:
The cherry trend is ripe for exploration in 2024, invoking feelings of youthful innocence and carefree nostalgia reminiscent of cherry lollipops and delectable desserts. This year, expect to encounter cherry notes paired with contrasting elements that beautifully balance its inherent sweetness—think sharp citrus notes, sizzling spices, and the deep richness of dark woods or tobacco. Additionally, cherry will be harmoniously blended with fluffy, creamy, and sweeter components, amplifying the gourmand essence of this captivating trend.
Stay Ahead of the Fragrance Game with These Tips:


Infusing modernity with a captivating elegance, Creed Carmina is a succulent scent that highlights the exquisite ripeness of rich black cherry. This fragrance artfully combines notes of Rose de Mai and luxurious cashmere wood, further enhanced by the seductive allure of black cherry, vibrant pink pepper, and a sumptuous base of precious myrrh, frankincense, and ambroxan. The delightful tingles of saffron linger from the very first spritz to the lasting trail, making it a passionate choice for adding an extra touch of lipgloss allure to your overall aura.
(Explore a sample in the Fabulous Fragrances Discovery Box – 14 x samples £19 for VIPS / £23 RRP)


Discover the Comforting Peach Trend in Fragrance:
The Peach Fuzz color trend highlighted in our Pantone Color of the Year feature is making waves in the fragrance world as well. Peach fragrances are emerging, offering succulent yet nurturing profiles that can range from velvety textures, reminiscent of the peach’s soft, fuzzy skin, to mouthwatering, juicy notes that provide a refreshing burst of flavor. This delightful fruit conjures feelings of softness and comfort, evoking a slightly retro scent that beautifully complements floral notes, gentle spices, and fluffy musks.
Stay Ahead of the Trend with These Options:


This captivating fragrance features the invigorating essence of succulent peach juice, which sizzles against hot leather, while tobacco gently smolders amidst hints of hay. The scent is further elevated by a refreshing touch of saddle-soap, delicate lily of the valley, and the crispness of cut grass, creating a clean yet complex olfactory experience. This is not your typical peach fragrance; it evokes deep nostalgia while embracing a spirited, rebellious character. Many who have experienced Bascule have fallen under its spell, and we encourage you to saddle up with this peachy delight without delay!
£95 for 50ml eau de parfum


Uncover the Pear Trend in Modern Fragrances:
While pear has appeared in several notable fragrance launches, it has not yet captured the same olfactory attention as the trending cherry. However, we anticipate a renaissance for pear, particularly when paired with complementary notes such as honey, woods, and floral undertones, creating an appealingly fun yet sophisticated scent profile. This versatile ingredient finds its place in refreshing citrus summer fragrances or adds a juicy twist to warmer autumn scents, making it an ideal choice year-round.
Stay Ahead of the Trend with These Selections:


Radiating with a laid-back charm, EAU.MG Flor Funk embodies the carefree essence we’re all striving for. This delightful fragrance bursts with fresh pear notes at the top, seamlessly transitioning into the enveloping warmth of heady orange blossom, and settling into the chic mossy base of sandalwood. The playful journey from freshness to funkiness makes it an absolute joy to wear. We encourage you to don your best attire and embrace the vibrant spirit this scent embodies.
(Discover a sample in our Fabulous Fragrances Discovery Box – 14 x samples £19 for VIPS / £23 RRP)


