As a leading chemist and the visionary behind 100% PURE, Susie Wang is proud of her groundbreaking achievement: the discovery and application of fruit pigments in cosmetics. This innovation has fundamentally transformed the natural makeup landscape, challenging the industry’s reliance on harmful chemical dyes. By prioritizing health and sustainability, Susie has set a new standard for beauty products that nourish the skin.
Susie’s journey began one day in her garden while she was picking berries. She was fascinated by how the vibrant colors of the fruits stained her skin effortlessly, leading her to realize the potential of these natural pigments. This serendipitous moment was not just a personal revelation but the inception of a revolutionary approach to cosmetic formulations that prioritize both safety and efficacy.
Discover the Benefits of Using Natural Fruit Pigments in Makeup
The natural stains that Susie discovered, now known as “fruit pigments,” were patented for natural makeup applications by Susie and her co-founder, Ric Kostick. Since their inception, 100% PURE has committed to using only ingredients sourced from fruits, vegetables, tea, coffee, and cocoa to create a vibrant and diverse range of natural makeup products. These fruit pigments not only offer stunning colors but also provide essential vitamins and antioxidants that contribute to skin health and vitality.
It’s important to clarify that while we embrace bold, beautiful colors—think electric eyeliners, vibrant lip shades, and luminous highlighters—we firmly reject the use of harmful synthetic dyes and chemicals. The toxic substances found in conventional cosmetics can penetrate the skin and disrupt moisture levels and hormone balance, which we believe is simply not worth the risk. Our commitment to safety ensures that our customers can enjoy makeup without compromising their health.
By creating ingredient lists that resemble a farmer’s market shopping list, we proudly offer a unique array of fruit pigmented® colors. Our extensive palette ranges from subtle nude tones to bold matte lips, all crafted from genuine fruit dyes and plant-based pigments. Our formulations go beyond just berries; we incorporate a variety of fruits and plants including cherries, tomatoes, beets, peaches, papayas, teas, cocoa, and even edible flowers like pomegranates. This commitment to natural ingredients ensures that every product not only looks beautiful but also supports your skin’s health.
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