NEW YORK–(BUSINESS WIRE)–Sep 18, 2022–

Following its explosive success in the US and UK, skincare innovation house Future Beauty Labs announces the retail expansion of its award-winning skincare line, BYOMA, into Ulta Beauty. The brand’s clinically-proven, barrier-focused collection of skincare essentials will launch online September 18 th and in 715 stores nationwide starting October 16 th.

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Pictured left to right: BYOMA Hydrating Serum, BYOMA Creamy Jelly Cleanser, BYOMA Clarifying Serum, BYOMA Moisturizing Gel Cream & BYOMA Brightening Serum. (Photo: Business Wire)

BYOMA debuted in February in response to consumer need for accessible, affordable, approachable skincare that boosts and rebuilds the skin barrier, creating a new category: Skin-Compatible Skincare. Built on the principle of providing building blocks to better skin, BYOMA has disrupted the status quo of over-treated, over-exfoliated skin with dermatologist approved barrier-care, that is driven by science, powered by actives for the ultimate skin-compatible solution.

“The focus on skin barrier health and the creation of skin-compatible skincare means healthier results regardless of age, skin-tone, type or gender. Gentle enough for sensitive skin, yet powerful enough to deliver effective, noticeable results,” says Marc Elrick , brand Founder and CEO.

Since launch, BYOMA has far surpassed its goals of disrupting the skincare industry. As Target’s biggest skincare launch of 2022, and one of the fastest-growing skincare brands on TikTok this year, with over 100M impressions at launch, brand affinity is strong. A repurchase rate 28.3% above competitive skincare brands at Target and growing shows just how well the skincare community is responding to the efficacious formulas and affordable price point.

Setting a new standard of excellence in skincare, the brand has already racked up 7 industry awards within its 8-month lifespan, including a coveted Allure Best of Beauty Award (Best Cleanser).

Ulta Beauty clients will be able to purchase the 6-piece collection featuring a range of dermatologist-approved, clinically proven, science-backed formulas starting at $12.99. Each product features BYOMA’s proprietary barrier-health complex (combining ceramides, cholesterol, and fatty acids at a 3-1-1 ratio) plus handpicked active ingredients to boost, build, balance and brighten for your best skin day, every day. BYOMA’s barrier-health technology delivers molecular-level dermal repair with breakthrough efficacy in sustainable, disruptive packaging.

BYOMA product innovation includes:

Creamy Jelly Cleanser: $12.99

• An ultra-hydrating daily cleanser with BYOMA’s Tri-Ceramide Complex™, antioxidant rich Licorice Root + Green Tea. The pH balanced jelly formula transforms into a rich, creamy lather to melt away the day leaving skin refreshed, clean and makeup free without disrupting the skin barrier. Suitable for all skin types.
• Key ingredients include: Tri-Ceramide Complex + Licorice Root + Green Tea

Moisturizing Gel Cream: $14.99

• A deeply hydrating, lightweight, oil-free gel cream moisturizer formulated with BYOMA’s Tri-Ceramide Complex™ + Niacinamide + Green Tea to help brighten and reduce redness while supporting the skin barrier function.
• Key ingredients include: Tri-Ceramide Complex + Niacinamide + Green Tea

Brightening Serum: $16.99

• A concentrated brightening booster with BYOMA’s Tri-Ceramide Complex™+ Niacinamide + Hyaluronic Acid to visibly improve tone and texture for brighter, glowing skin without compromising the daily skin barrier function.
• Key ingredients include: Tri-Ceramide Complex + Niacinamide + Hyaluronic Acid

Hydrating Serum: $16.99

• An ultra-lightweight moisture boosting serum enriched with BYOMA’s Tri-Ceramide Complex™ + Squalane + Glycerin. These highly effective hydrators help increase moisture levels, prevent water loss and support optimum skin barrier function.
• Key ingredients include: Tri-Ceramide Complex + Squalane + Glycerin

Clarifying Serum: $16.99

• A clarifying booster with BYOMA’s Tri-Ceramide Complex™ + Blue Tansy + PHA + Zinc to target imperfections and help unclog pores without irritating or disrupting the skin barrier for a calmer, clearer complexion.
• Key ingredients include: Tri-Ceramide Complex + Blue Tansy + PHA + Zinc

Hydrating Trio Kit: $24.99

• BYOMA’s Hydrating Trio features dermatologist approved hydrating essentials for all skin types. Think of them as the building blocks of the ultimate skincare regime for glowing, hydrated + dewy results.

BYOMA is available online now at Ulta.com and in 715 stores nationwide starting October 16, 2022.

ABOUT BYOMA

Meet BYOMA. Barrier-boosting skincare, driven by science, powered by actives for the ultimate skin-compatible solution, founded by Marc Elrick. BYOMA’s clinically proven, dermatologist-approved formulas are each infused with three essential lipids of the skin barrier with the brand’s proprietary Tri-Ceramide Complex™. Handpicked active ingredients boost, build, balance, and brighten for your best skin day, every day. BYOMA is breaking beauty barriers as they build an inclusive community and a more sustainable future.

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KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

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SOURCE: BYOMA

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PUB: 09/18/2022 09:00 AM/DISC: 09/18/2022 09:02 AM

http://www.businesswire.com/news/home/20220918005024/en

Copyright Business Wire 2022.