Ron Rice, who died in 2022 at the age of 81 in Daytona Beach, went from high school chemistry teacher to multi-millionaire suntan lotion tycoon with his Hawaiian Tropic sun care brand. A poor boy from the hills of North Carolina, the ambitious Mr. . Rice fell in love with Florida’s beaches and the sun-and-sand lifestyle. First mixing his prototype concoctions in a 20-gallon trash can, he launched his company in 1969 and grew the brand into a veritable empire with $110 million in sales before selling to Platex (makers of Banana Boat) for $83 million in 2007.

Hawaiian Tropic sponsored bikini contests, the Miss Hawaiian Tropic International model search and the Hawaiian Tropic Zone bikini restaurant in Times Square, while Mr. Rice made friends with The Beach Boys, Hugh Hefner, Jerry Lee Lewis and other icons who frequently the lavish parties he threw at his Ormond Beach Estate.

With his passing, Mr. Rice’s longtime oceanfront mansion is for sale at $5.99 million.

As outrageous as it is, the fireplace room is not even the most over-the-top room in the house. During Mr. Rice’s life, the entire house was filled with his extensive, eccentric art collection, including statues of wild animals and framed photos of his Hawaiian Tropic models and his celebrity friends. REALTY PROS ASSURED / COURTESY PHOTOS

Featuring 12,000 square feet, two outdoor pools, an indoor pool and 200 feet of beach frontage, the four-bed, five-bath home is a next-level party palace.

Directly across from Oceanside Country Club, the mansion offers privacy and seclusion but is just a few miles north of vibrant Daytona Beach. Other celebrities who have called the area home include actor John Travolta, NBA star Vince Carter, Olympic medalist Ryan Lochtear and country Brian Kelley.

The listing is held by Bill Navarra of Realty Pros Assured. ¦

REALTY PROS ASSURED / COURTESY PHOTOS