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FANS have shared theories that Kendall Jenner will not be happy with her sister Kim Kardashian’s newest business venture.
The Kardashians star recently revealed a new collaboration with HiSmile teeth whitening.
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But fans shared concerns that the collaboration could cause issues with her sister Kendall, 26, as the supermodel is the co-founder of Moon Essential toothpaste.
Kim, 42, posted a new video promoting the product, saying: “Hi, guys, OK so you know how much I love HiSmile, and they have the best range of products.
“This has changed everything. Everything having to do with the way me and my kids brush our teeth. Like, I could not get them out of this like minty toothpaste situation that they hate.”
She continued: “So, this is going to blow your mind, all these new flavors I’m going to show you.
“I’m so excited because brushing teeth now with everybody is just so much easier,” she explained.
FAN CONFUSION
But her followers immediately rushed to Reddit to discuss Kendall’s teeth-whitening collaboration that is in direct competition with Kim’s.
“Kim doing a toothpaste ad … isn’t it weird when Kendall has Moon?” one wrote, re-sharing a screenshot from the TV personality’s post.
“Imagining a situation where kendall goes all tati westbrook on her a** is so funny to me,” a second joked.
A third ranted: “Kim is working too much. She is just doing the most random stuff. It’s cheapening her brand.”
“Oversaturated market. It may have worked when clawing up the rungs to her over with the public, but continuing to do it is poor strategy,” a fourth complained.
“I just thought it was weird to be doing a whole 4 part story ad that is a competitor to your sister’s very niche business. it’s like kendall modeling spanx, for me,” a final explained.
KENDALL’S MOON
Kendall is a co-founder of the brand Moon Oral Care, which promotes toothbrushes, toothpaste, and other Vegan mouth products.
The model recently posted a braless pajama ad for the company while lounging in the bathroom of her $8.5 million LA mansion.
The reality star posed in a slinky black pajama set complete with a spaghetti strap top and matching bottoms in an Instagram post while seated on her amazing marble bathroom sink.
Kendall looked gorgeous in minimal makeup with her hair worn down while relaxing at her $8.5million mansion before brushing her teeth for the evening.
The TV star included a link to her teeth whitening pen brand and captioned her post: “@moon essential.”
SISTER FEUD
The controversy followed Kim’s shady diss to her younger sister during an April interview.
Fans noticed something Kim said under her breath as Kendall was talking about “muting” the Kardashian group chat.
Ahead of The Kardashians streaming premiere on April 14, the reality star family made an appearance on Jimmy Kimmel Live!
The host kicked off the group interview by asking the family how they coordinate their outfits.
Kendall, 26, was eager to answer and said they have a “group chat” where they discuss “color tones.”
Kourtney, 42, confessed that she sometimes “ignores the group chat.”
When Jimmy asked the family if anyone ever “mutes or silences the chat” Kourtney said she does not, but Kendall admitted she does.
As Kendall commented that the group chat is “just a lot,” Kim simultaneously said under her breath “For :your mental health?”
One Reddit user wrote about Kim’s remark: “That little comment was such a disgusting little jab made to invalidate Kendall’s mental health.”
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