Key Highlights
- Seasonal Trends: AW25 introduces fresh makeup trends inspired by major fashion cities.
- Statement Liner: Bold winged eyeliner is a standout feature of the season.
- Color Focus: Merlot lashes and burgundy lips are key shades for a chic look.
- Blush Techniques: Sculpted blush creates a healthy, flushed appearance for autumn.
AW25 is here, bringing with it the perfect reason for a fresh new look. Makeup artists across London, Paris, Milan, and New York have once again created a blueprint for autumnal style with looks that inspire creativity, drama, and individuality. To get you excited, let’s count down five standout makeup trends straight from the catwalks to spark your seasonal glow.
What are the key eye makeup trends for AW25?
This season’s eye looks are all about graphic impact, with Chanel’s look as the inspiration. Peter Philips’ exaggerated winged liner was created in brushed strands to look like cartoon lashes, stretching boldly past brows, paired with polished complexions and plush pink lips, was a highlight of AW25 Paris Fashion Week. The Chanel models wore headbands and bows, but the brow-brushing graphic liner took centre stage.
Graphic eye makeup is a prominent trend for AW25.
How can I achieve the Merlot lashes look?
If graphic liner isn’t for you, I have the perfect subtle eye trend alternative. Victoria Beckham’s London show took classic mascara into new territory with a subtle flash of merlot on softly perfected skin. Makeup pro Lucia Picagave models bright, flawless skin, then topped lips with a sheer glaze for freshness. Merlot lashes are the ultimate AW twist; unexpected, but totally wearable with just a flick of wine-toned mascara along the upper lashes.
Merlot lashes offer a chic and subtle alternative to bold graphic liners.
What lip color is trending for AW25?
AW25 runways in Milan and Paris made gothic burgundy the “it” lip shade of the season. Versace shows featured saturated wine hues with a velvety finish, for an elegant, modern edge. Models wore deep berry or oxblood lips on clean, almost bare skin for balance. To try the look: choose a matte burgundy lipstick, keeping edges crisp, or add a hint of gloss for a fresher effect. This dramatic lip trend is perfect for night, but can add instant polish to daytime looks too.
Burgundy lips are the defining lip color for the season.
What is sculpted blush, and how is it applied?
Blush played a starring role at shows such as Annie’s Ibiza and Chloé, with makeup artists creating contoured, statement cheeks to evoke a renaissance glow. Shades ranged from rich berry to warm peach, boldly swept across cheekbones and temple areas for a natural flush of colour. The sculpted blush not only lifts the face, but gives a healthy, flushed look even in cooler months. For AW25, blend deeply pigmented creams and powders higher on the face, embracing dramatic placement.
Sculpted blush enhances the natural contours of the face for a fresh look.
What are the trends in lip liner for this season?
Avant-garde lip liner is experiencing a comeback this season. The Vivienne Westwood AW25 show played with statement contrasting graphic liner, while bold black or brown outlines around vivid reds created a “lipstick-by-numbers” effect. This playful, eye-catching lip artistry makes a big fashion statement. Wearable? Perhaps not, but make it party-season ready by going a single shade darker on your lip liner or opting for 90s-ready nude and brown hues.
Statement lip liners are a daring trend making waves this season.
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