DUBLIN–(BUSINESS WIRE)–The “Manual Toothbrush Market Size, Share & Trends Analysis Report by Type (Ultra-soft, Medium Soft, Hard), by End-user (Individual, Dental Clinics/Offices), by Distribution Channel, by Region, and Segment Forecasts, 2022-2030” report has been added to ResearchAndMarkets.com’s offering.
The global manual toothbrush market size is expected to reach USD 10.25 billion by 2030, expanding at a CAGR of 7.5% from 2022 to 2030
The market is largely driven by factors such as improving oral hygiene awareness among people and the rising need to reduce the incidence of oral complications.
The promotion of manual toothbrushes by manufacturers through various innovative marketing techniques is another driving factor for the market. Roping in well-certified dentists for branding; extensive distribution networks in urban and rural markets for better availability; advertisement campaigns through digital, print, and visual media in magazines, newspapers, on hoardings, through radio, television channels, billboards; and competitive pricing are some of the major marketing strategies players adopt to stay ahead in this highly competitive market.
Rising product innovation is also driving the market. Improvements in the size and quality of the bristles, product design catering to different age groups, changes in the structure and shape of the head, increased flexibility, and improvement in angled handles are some of the major modifications made by key manufacturers.
Additionally, the popularity of toothbrushes made from plant-based and biodegradable materials such as bamboo and corn starch is also rising as an increasing number of consumers get influenced by sustainability and eco-friendly trends in the consumer goods market.
Medium soft toothbrush emerged as the largest segment and accounted for a share of over 45.0% in 2021. This segment is expected to be dominant during the forecast period. The ultra-soft segment is expected to expand at a CAGR of 7.3% from 2022 to 2030.
As rigorous teeth brushing can cause gum disease, many periodontists recommend using toothbrushes with medium or soft nylon bristles because they cause less epithelial stress. Ultra-soft toothbrushes have bristles that are mild enough to preserve the gums when brushing fullan enough to flex the teeth without exercising excessive pressure.
Manual Toothbrush Market Report Highlights
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The medium soft toothbrush segment accounted for the largest share in 2021. The product growth is attributed to growing product recommendations by dentists due to their effectiveness. Medium-soft bristles in toothbrushes are more effective in comparison with ultra-soft bristles
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In terms of end-user, the individual segment emerged as the largest category in 2021. This segment is expected to dominate the market throughout the forecast period due to the increasing prevalence of some of the common disorders, such as periodontal disease, cavities, and tooth decay among adults. According to a survey conducted by the National Hospital of Odonto-Stomatology in 2017, close to 90% of people in the country have witnessed some form of dental problems
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In 2021, Asia Pacific held the largest share. The region also emerged as the most lucrative market for manual toothbrushes and is expected to retain its dominance throughout the forecast period. Asia Pacific is expanding rapidly owing to lucrative opportunities and a growing in the consumer base region. The region comprises about half of the world’s population with a constantly increasing number of adults and children, who are focusing on practicing personal hygiene including oral care
Company Profiles
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Procter & Gamble
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Colgate-Palmolive Company
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Unilever
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GlaxoSmithKline plc
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Curaden AG
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Nimbus Dental
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Perfect Group Corp.
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Boie Usa
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Dr. Collins
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Kaneda Keitei
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Type Outlook
2.3. End-user Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Insights
Chapter 3. Manual Toothbrush Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 On the Manual Toothbrush Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis – Porter’s
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap Of Manual Toothbrush Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Manual Toothbrush Market: Type Estimates & Trend Analysis
5.1. Type Movement Analysis & Market Share, 2021 & 2030
5.2. Ultra-Soft
5.2.1. Ultra-Soft market estimates and forecast 2017 – 2030 (USD Million)
5.3. Medium Soft
5.4. Hard
Chapter 6. Manual Toothbrush Market: End-user Estimates & Trend Analysis
6.1. End-user Movement Analysis & Market Share, 2021 & 2030
6.2. Individuals
6.2.1. Adults
6.2.1.1. Market estimates and forecasts for adults 2017 – 2030 (USD Million)
6.2.2. Children
6.3. Dental Clinics/Offices
Chapter 7. Manual Toothbrush Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
7.2. Online
7.2.1. Manual toothbrush market estimates and forecast through online distribution channel, 2017 – 2030 (USD Million)
7.3. Offline
Chapter 8. Manual Toothbrush Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2021 & 2030
Chapter 9. Competitive Analysis
9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
9.3.1. Key company market share analysis, 2021
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