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A plastic-free personal care brand called KinKind has announced its launch into mass retail, supported by a £2.3m TV advertising campaign to raise consumer awareness.
The brand’s expansion is being supported by an ‘airtime for equity’ deal agreed with UKTV Ventures over two years, which will see KinKind feature across seven channels reaching 28 million viewers. Following the investment, KinKind has upscaled and is read now launching a retail range this month, and is seeking partnerships with retailers who support the brand’s plastic-free mission.
The brand’s range of hair and body care bars, includes shampoo and conditioner, 2 in 1 shampoo and bodywash, and body moisturizer. It also offers more targeted products such as body scrub, after sun, and even a dog shampoo bar.
Founder Victoria Coe, an experienced FMCG marketer, said: “I believe it is up to us as business leaders to make it easy for consumers to reduce plastic in their homes. It’s not just the eco-warriors who want to change, there is desire on a mass scale. It is our responsibility as brands and retailers to make easy switches available, affordable, and visible.”
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