Promoting oral health in style

Beautéderm Corporation jumpstarts its month-long 13th anniversary celebration with the official launch of social media star Zeinab Harake as oral care brand ambassador for Koreisu Family Toothpaste and Etré Clair.

As a certified star with over 50 million followers across platforms such as Facebook, Instagram, TikTok, Twitter, and YouTube, Zeinab is one of today’s most influential personalities on social media with her lifestyle vlogs and challenge videos being top favorites by netizens.

As a young artist, Zeinab prioritizes dental and oral health which she regularly mentions on her vlogs which makes her the perfect brand ambassador for Koreisu and Etré Clair. “For me, we really need to take care and prioritize oral hygiene. I always remind the viewers of my vlogs that we must brush our teeth three times a day.”

And Zeinab is absolutely elated now that she is officially part of the Beautéderm family. “It’s such an honor to be part of the Beautéderm family. I really felt the love and warmth when they welcomed me.”

“I feel so grateful that they trusted me to represent Koreisu because it is so different from all the kinds of toothpaste that I used in the past. Etré Clair is also perfect as it freshens my breath and protects my mouth in an instant,” Zeinab adds.

Beautéderm President and Chief Executive Officer Rhea Anicoche-Tan, on the other hand, is equally thrilled to have Zeinab onboard.

“Zeinab is a very welcome addition to the family and she will surely be very instrumental for us to reach a younger and wider market because of her awesome platforms. I am honored to have her as my newest brand ambassador,” says Rhea.

Zeinab also gushes knowing that she will soon experience a one-of-a-kind adventure with her Beautéderm family.

Developed, tested, and manufactured in Japan, Ko-rei-su is a combination of the Nihongo words Kokotaru (bright), Ureshi (happy), and Tisu (teeth).

Beautéderm conceived Koreisu Family Toothpaste as a top-tier oral hygiene essential that is fluoride-free and triclosan-free with very minimal ingredients that make it safe and effective for the entire family to use. Koreisu is formulated with Sodium Bicarbonate (baking soda) that makes it a safe alternative to commercial toothpaste without sacrificing anti-plaque benefits while fighting tooth decay that causes bacteria. The brand is also a whitening toothpaste that contains activated charcoal that eliminates stains and unpleasant odor.

Etré Clair is a line of antibacterial mouthwash and mouth spray that is part of the brand’s all-natural oral care products. Made with 100 percent organic ingredients, Etré Clair is a minty breath freshener that has potent antibacterial and antiseptic properties that kill bacteria and reduce bad breath. Like Koreisu, it also whitens teeth by removing stains and brightens dull teeth for a vibrant, more confident smile.