For over three decades, Jane Iredale has been a pioneer in the clean beauty industry, starting with the revolutionary Amazing Base® Loose Mineral Powder, which was not only our first product but also marked the launch of the world’s first skin-loving foundation. During this time, we have cultivated a remarkable global reputation for crafting foundations that prioritize skin health while delivering stunning aesthetics. Rather than merely existing as a “clean beauty brand,” we have consistently pushed the envelope, merging high-performance makeup with potent skincare solutions.

This year, we are thrilled to unveil our latest breakthrough in skincare makeup – the Skintuition SPF 30 Radiance-Boosting Liquid Foundation. This innovative formula sets an elevated standard in the realm of liquid foundations, offering a texture and finish that seamlessly emulates natural skin but with an enhanced luminosity. Furthermore, it boasts a radiance-boosting formula that is clinically validated to improve skin hydration. Enthusiastic users rave about their experiences, exclaiming statements like, “I never knew my skin could look so beautiful!” and “It feels like I’m wearing skincare!” Here’s an in-depth look at everything you should know.

Discover the Inspiration and Innovation Behind Skintuition SPF 30 Liquid Foundation

Liquid foundations have long held a significant place in the beauty industry, yet no one quite achieves the artistry of foundation application like Jane Iredale. With Skintuition, our aim was to create a clean, high-caliber liquid foundation that delivers the luminous finish that consumers crave while also offering essential SPF protection and nourishing skin benefits. After three rigorous years of research, experimentation, and formula enhancements, we have successfully developed a product that not only looks exceptional but feels remarkable on the skin.

Achieve a Naturally Radiant Foundation Finish for Effortless Beauty

Skintuition offers a delicate, radiant glow that beautifully mimics the appearance of healthy, hydrated skin. Thanks to a potent combination of moisturizing and naturally reflective ingredients, your complexion appears vibrant and fresh without any unwanted shine.

Experience a Weightless and Breathable Foundation Formula

The Skintuition formula is luxuriously silky and remarkably lightweight, effortlessly melting into the skin so that it feels as though you’re wearing nothing at all. Even as you build coverage or layer it with powders, Skintuition ensures your skin can breathe freely, maintaining comfort and a natural look.

Combine Physical SPF Protection with Makeup for Ultimate Convenience

Our commitment to sun protection is unwavering. The Skintuition formula incorporates a unique blend of zinc oxide that provides reliable physical SPF 30 protection across all shades, ensuring no unsightly white cast remains on the skin.

Nourish Your Skin with Skincare Makeup Infused withSkin-Loving Ingredients

Skintuition is crafted with a selection of ingredients designed to enhance hydration and promote the overall health of your skin. Clinical testing has shown that it effectively reduces moisture loss while revealing a more vibrant and youthful appearance. The results are impressive:

100% of subjects experienced a reduction in transepidermal water loss^a

96% of subjects noted improvement in skin smoothness^b

96% of subjects reported a reduction in the appearance of fine lines^c

100% of subjects agreed their skin appeared healthy and hydrated^c

•    Microencapsulated Hyaluronic Acid delivers deep hydration for long-lasting moisture retention.

•    Upcycled Apple Saccharide Superfood Complex draws moisture into the skin, enhancing its hydration levels.

•    Vitamin E, Jojoba Oil, and Sunflower Seed Oils work harmoniously to support the skin’s moisture barrier, ensuring optimal hydration.

Comprehensive Shade Range Tailored for Every Skin Tone

Crafting an extensive and inclusive shade range was of utmost importance to us. The Skintuition foundation is now available in an impressive 26 distinct shades, featuring warm, cool, and neutral undertones, making this our most comprehensive foundation launch in the history of the brand! Throughout the shade development process, we meticulously shade-matched 100 women across all levels of skin depth and undertone, successfully matching 97 of them perfectly.

Achieve Flawless Application with Ease

One of the most common challenges faced when using liquid foundation is achieving a seamless blend into the skin without leaving any noticeable traces. Skintuition has risen to this occasion with remarkable success. It integrates flawlessly into the skin, regardless of whether you apply it with your fingers, a sponge, or a brush. No complicated techniques or artistry skills are necessary for a perfect finish! We recommend using the Multiuse Blending Brush, applying it in a blending and stippling motion to achieve the best results.

Skintuition: More Than a Foundation—A Groundbreaking Skincare Makeup Solution

Jane Iredale has always been at the forefront of the Skincare Makeup movement. With its effortless application, stunning radiant finish, and clinically validated skincare benefits, Skintuition SPF 30 Radiance-Boosting Liquid Foundation transcends the traditional foundation role. It embodies a promise we made 30 years ago, setting a new benchmark for clean beauty. We are thrilled to present Skintuition to our valued customers!

^a Instrumental transepidermal water loss measurement of 33 women aged 25-65 after 24 hours of wear

^b Expert clinical grading of 33 women aged 25-65 immediately after application

^c Self-perception questionnaire of 33 women aged 25-65 after one week of daily use