Discover more incredible bargains! Head over to CNN Underscored’s Guide to Cyber Monday for comprehensive insights on the best discounts available during this monumental shopping event.
For countless shoppers, the terms Black Friday and Cyber Monday evoke vivid images of bustling crowds outside major retailers, all vying for the best deals on high-demand items like televisions and laptops. While these sought-after bargains are certainly prevalent this weekend, it’s also an ideal time to explore amazing deals from your beloved small businesses. Not only can you find unique products, but you can also save money while supporting local entrepreneurs during this festive shopping period.
Unearth fantastic deals on products our editors adore, ranging from waffle-knit towels to concentrated coffee, luxurious silk pajamas to pet carriers, and even cashmere sweaters to exquisite olive oil. This is the perfect occasion to complete your holiday shopping — you’re sure to discover the ideal, one-of-a-kind gift for everyone on your list, while also treating yourself to something special.
- Etsy: Etsy’s Cyber Week Sales Event has returned, allowing shoppers to find unique gifts at significantly discounted prices, all while supporting small businesses. Enjoy discounts of up to 60% off on a diverse selection of distinctive products.
The biggest challenge? Figuring out where to begin — that’s why we’ve put together this curated list of our top places to shop this Small Business Saturday, ensuring you can save money while uplifting the businesses you cherish.
• Acid League: Perfect for the culinary enthusiast in your life, enjoy 25% off on a variety of vinegars, sauces, and condiments that enhance flavors in any dish.
• Atlas Coffee Club: Use code FREECOFFEE to claim your first bag of coffee free, along with up to $55 off on gifts from one of our favorite coffee subscription services.
• Beast Health: Sleek personal blenders and essential accessories are currently available at 20% off, making it easier to blend your smoothies and protein shakes.
• Bokksu: Our Underscored editors are fans of these curated boxes filled with delightful Japanese snacks, and now you can receive a free $80 gift card when you sign up for a membership.
• Brightland: Renowned for their stunning packaging and delicious flavors, Brightland olive oils are a favorite among our editors. Enjoy discounts of up to 30% off with tiered offers available until November 28.
• Caraway: Take advantage of significant savings on exquisite cookware, bakeware, and linens during this annual savings event, offering up to 20% off across the website through the end of the month.
• Cometeer: Enjoy a $60 discount on your first four boxes of this superior concentrated coffee, valid through November 30.
• Daysie: These delicious syrups enhance the flavors of coffee, cocktails, and mocktails — plus, everything from this woman-owned brand is organic and certified.
• De Soi: If you’re preparing for a dry January or simply want to try something new, these De Soi aperitifs are available at 20% off with code CHEERS.
• Fishwife: This trendy tinned fish brand is offering a generous 20% discount through November 28, making it a great time to stock up on gourmet seafood.
• Fly By Jing: Experience the brand’s largest sale ever with discounts of up to 50% off on flavorful sauces, spices, and more.
• GIR: Discover functional and aesthetically pleasing kitchen tools at a 30% discount sitewide when you use code HOLIDAY22.
• Great Jones: Enjoy the brand’s largest sale to date, with discounts of up to 50% off available now through November 28, along with free gifts with your purchase this week.
• Ghia: Indulge in non-alcoholic spirits from Ghia, currently available at a 20% discount through November 28.
• Goodles: Nutrient-rich boxed macaroni and cheese is now 30% off, making it a nutritious and delicious option for your pantry.
• Jeni’s: Enjoy a free pint of ice cream with the purchase of five pints from Jeni’s, valid through November 28 when using code FREEPINT at checkout.
• Made In: Our team at Underscored appreciates Made In’s thoughtfully crafted cookware, and everything is currently available at up to 30% off.
• Material Kitchen: Take 20% off on functional and stylish cookware across the site. The sustainably-made reBoard cutting board even has Oprah’s seal of approval.
• Omsom: Elevate your home cooking game with delicious Omsom meal starters that bring authentic flavors to your kitchen.
• Partners Coffee: Enjoy a 20% discount on all coffee, tea, and merchandise from this esteemed Brooklyn-based small-batch coffee roaster until November 28.
• Truff: Save 30% sitewide on our editor-approved hot sauces and more, available now until November 29.
• W&P: Experience beautiful, sustainable food storage solutions at a 25% discount sitewide until November 28.
• Abbode: Take 20% off your online order using code ABBODE20 and save on gifts, vintage decor, dried flower arrangements, and more from this charming NYC-based store.
• Anecdote Candles: Enjoy sitewide tiered discounts on high-quality candles, now available through November 28.
• Apotheke: Take advantage of a 25% discount on Brooklyn-made candles and more, valid through November 27, along with special Cyber Monday discounts on body products.
• Baggu: Save 20% this weekend on a wide range of printed products, from laptop sleeves to totes to home goods.
• Birthdate Candles: Enjoy a minimum of 25% off your order of astrological-themed candles, with discounts of up to 50% based on your total spend. This sale continues through November 29.
• Boy Smells: Enjoy 25% off nearly everything — including candles, fragrances, hand wash, and more.
• Brooklyn Candle Studio: Use code BFCM20 to receive 20% off all candles that you can burn.
• Canopy: Enjoy 40% off bundles and discounts on stylish humidifiers, essential oils, and more.
• Courant: Snag chic wireless chargers at a 25% discount available through December 4.
• DedCool: Explore a range of fragrances and scented items with a 30% discount for a limited time.
• Dusen Dusen: Brighten your home with delightful homewares — everything from duvets to bathrobes to umbrellas to oven mitts is on sale at this Brooklyn-based shop.
• East Olivia: It’s Pink Friday at this brand renowned for its dried Forever Florals — save 20%


