:max_bytes(150000):strip_icc():focal(599x0:601x2)/fenty-beauty-brand-evergreen-tout-5a2a9d19035a4c4f9b6536876f2c54f1.jpg "Top Fenty Beauty Products to Try in 2022")
In an era where celebrity beauty brands are commonplace, Rihanna boldly stepped into the arena with her innovative makeup line, Fenty Beauty, launched in 2017. This groundbreaking brand not only set trends but also revolutionized the beauty industry. With an impressive debut offering of 40 foundation shades, Fenty Beauty broke barriers in an industry often criticized for its lack of inclusivity. This impressive range was a much-needed evolution, allowing individuals of all skin tones to find their perfect match and feel represented in a space that historically overlooked them.
Rihanna’s vision for Fenty Beauty was clear: to create a line that catered to a diverse range of skin tones and undertones. This commitment to inclusivity has not only elevated her brand’s status but has also inspired a wave of other beauty companies to expand their offerings. The expectation from consumers has shifted; makeup should empower individuals to feel confident and beautiful. Fenty Beauty has set a new benchmark, proving that makeup should enhance our features and celebrate our unique beauty rather than conform to outdated standards.
The success of Fenty Beauty is not solely attributed to its inclusive shade range; the brand has cultivated a passionate and loyal community of beauty enthusiasts. Rihanna herself has expressed joy in witnessing how Fenty Beauty has united people from diverse backgrounds. “To see how the line has brought people together from all over the world has been really beautiful,” she shared in an exclusive interview with PEOPLE, highlighting the brand’s role in fostering a global connection through beauty.
Rihanna’s involvement in Fenty Beauty goes beyond a mere endorsement; she is intricately involved in the product development process, ensuring that each item meets her high standards. “I test every product that we make before we put it out into the world,” she explained to PEOPLE. This dedication reflects her personal investment in the brand, as she aims to create products that she loves and uses herself, emphasizing the authenticity and quality that Fenty Beauty represents.
Fenty Beauty continues to thrive and expand its reach. In addition to makeup, Rihanna has introduced Fenty Skin, a skincare line designed for both face and body, showcasing her commitment to comprehensive beauty. The brand has also made strides by partnering with major retailers, such as Ulta Beauty, making Fenty products even more accessible to consumers everywhere.
In the following sections, we will explore some of the standout products from Fenty Beauty, detailing what makes them exceptional and including insights from Rihanna herself on her favorite offerings.
Discover the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation for Flawless Skin
Also available at Ulta and Fenty Beauty.
The foundation was integral to Fenty’s early triumphs. With its groundbreaking launch, Fenty Beauty introduced 40 foundation shades, effectively addressing the diverse needs of the makeup community and setting a new industry standard. This extensive selection has now expanded to an impressive 50 shades, accommodating an even wider range of undertones. If you’re unsure about which shade to choose, worry not—Fenty offers a convenient online shade finder tool, virtual try-on features, and even complimentary consultations with Fenty Beauty advisors through their official website, FentyBeauty.com.
However, what truly distinguishes this foundation is its matte finish, which ensures your skin doesn’t appear flat or dry. It incorporates advanced climate-adaptive technology, maintaining a fresh complexion even in humid conditions. This long-wear foundation is lightweight yet buildable, making it a favorite among customers who appreciate its ability to provide coverage without feeling heavy on the skin.
Price at time of publish: $39
Size: 1.08 fl. oz. | Shades: 50 | Star ingredients: Glycerin, papaya fruit extracts
Experience the Radiance of Fenty Beauty Gloss Bomb Universal Lip Luminizer
Also available at Ulta and Fenty Beauty
This formula is far from your typical lip gloss. It is enriched with shea butter to provide deep nourishment, and its non-sticky, non-tacky texture ensures a comfortable wear. The intense gloss finish, as promised, combined with a subtle shimmer, creates the illusion of fuller lips without compromising on hydration.
Rihanna herself has shared that she can’t get enough of this product. “I’m addicted to applying it to my lips,” she stated in an interview with PEOPLE. Her personal favorite is the Fenty Glow shade, a beautiful rose nude that delivers a wash of color with just one swipe of the generously sized doe-foot applicator. As the gloss dries down slightly, it takes on a balm-like feel that is incredibly comforting. While the shine may not last throughout the day, it offers a delightful combination of glossiness and hydration, making it a staple in any makeup bag.
Price at time of publish: $20
Size: 0.30 oz. | Shades: 7 | Star ingredient: Shea butter
Illuminate Your Features with Fenty Beauty Killawatt Freestyle Highlighter
Also available at Ulta and Fenty Beauty.
As one of the pioneering products of Fenty Beauty, the Killawatt Freestyle Highlighter redefined what highlighters can be. Its unique formula transitions from a cream to a powder, allowing for effortless blending and exceptional longevity on the skin. This versatile product ensures you achieve a radiant glow, making it a must-have for makeup lovers.
With its delicate shimmer, the Killawatt highlighter adds an ethereal glow to the skin without overwhelming it. It’s remarkably versatile, suitable for use on your cheeks, eyelids, shoulders, and other areas where you desire a touch of luminosity. You can choose from both standalone shades and complementary duos, making it easy to find the perfect match for your makeup look.
Price at time of publish: $38
Size: 7.5 g | Shades: 7
Achieve a Flawless Finish with Fenty Beauty Invisimatte Setting + Blotting Powder
Also available at Ulta and Fenty Beauty.
Rihanna refers to the Invisimatte Setting Powder as her essential makeup tool for a reason: it truly delivers results. “I have it with me anytime I’m being photographed… I don’t want to be caught on a red carpet or even in paparazzi photos without it,” she explained. This powder, available in a universal shade, was recently reformulated to enhance its performance. The new formula minimizes the appearance of pores, absorbs excess oil, reduces shine, and sets makeup flawlessly—plus, it now comes in eco-friendly refillable packaging, which is a significant step towards sustainability.
Free from talc, this setting powder provides a shine-free finish without leaving a white cast on the skin, making it ideal for deeper skin tones that often struggle with traditional translucent powders. Notable ingredients such as chia seed extract help control shine, while sodium hyaluronate adds hydration and comfort to the skin. The compact includes a sponge for effortless application, allowing you to touch up your makeup anytime, anywhere without disturbing your base.
Size: 0.30 oz. | Shades: 1 (universal) | Star ingredients: Chia seed extract, sodium hyaluronate
Add a Pop of Color with Fenty Beauty Cheeks Out Freestyle Cream Blush
Also available at Ulta and Fenty Beauty.
Rihanna aimed to create a user-friendly cream blush with the Cheeks Out Freestyle formula, and she certainly succeeded. Launched in 2020, this blush offers a vibrant pop of color that can be achieved with just a small amount of product. The lightweight, non-greasy formula makes blending effortless, resulting in a natural and seamless finish. Moreover, it’s sweat- and water-resistant, providing lasting wear that outshines typical cream blushes.
What sets this blush apart is its sheer yet pigmented formula; unlike many cream blushes that can fade into the skin, Fenty’s delivers impressive color payoff. For those intimidated by bold shades, fear not—the blush is designed to be subtle and buildable, allowing you to achieve your preferred intensity without the risk of over-application. It also melts beautifully under the warmth of your fingers, making touch-ups a breeze.
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Sienna Blake is a licensed aesthetic consultant and beauty writer specializing in cosmetic surgery advancements and non-invasive treatments. With a background in dermatology and over eight years of industry experience, Sienna is passionate about helping people achieve confidence through informed beauty decisions. She holds a Bachelor's degree in Health Sciences and regularly collaborates with top plastic surgeons to stay at the forefront of aesthetic innovations. Outside of her work, Sienna enjoys traveling, skincare research, and practicing Pilates.
