Toups and Co provides ingredient lists packed with pro-skin ingredients that are not only effective but also incredibly easy to understand!
Discovering new clean beauty brands is always an exciting journey for me, and Toups and Co has truly impressed me. Their commitment to utilizing clean, pro-skin ingredients in both skincare and makeup products caught my attention, compelling me to try their offerings firsthand.
*Affiliate Disclosure: This blog post contains affiliate links. If you make a purchase through my link, I receive a small commission from the sale at no additional cost to you. I take my affiliate partnerships seriously and only promote brands and products I genuinely believe in.
Discover the Story Behind Toups and Co
Toups and Co is not just another natural skincare brand; it was born from a family’s profound journey toward health and wellness. The founders, faced with significant health challenges including their daughter’s eczema, made a pivotal choice to embrace a non-toxic lifestyle that prioritizes skincare safety and efficacy.
Refusing to compromise, Toups and Co is dedicated to using nourishing, pro-skin ingredients instead of conventional skincare products, emphasizing ethically sourced materials from sustainable farms. This commitment ensures that every product supports not just beauty, but overall health and wellness.
Every product is carefully handcrafted in the USA, often on their own farm, with a strong focus on eliminating cheap fillers and ensuring rigorous testing for quality assurance. This dedication guarantees that each item delivers superior results.
Toups and Co also prioritizes community engagement by offering valuable skincare tips for those starting their natural skincare journey. They advocate for a gradual transition to cleaner products, highlighting the importance of selecting items that are not only tolerated but genuinely cherished.
Explore the Pro-Skin Ingredients of Toups and Co
Each ingredient in Toups and Co products is a pro-skin ingredient, ensuring that you nourish your skin with each application. You can trust that every product is formulated to provide your skin with everything it needs for optimal health and radiance.
Here are some of the standout ingredients commonly found in Toups and Co products:
- 100% Grass-Fed Tallow
- Organic USA Olive Oil
- USDA Organic Essential Oils
Related Content: Should You Use Beef Tallow For Your Skin?
Moreover, Toups and Co maintains a “No List” of ingredients that are strictly avoided in their formulations. This includes:
- GMO’s
- Toxins
- Fillers
- Artificial colors
- Artificial fragrances
- Synthetic chemicals
When reviewing the ingredient lists, you’ll find that nearly all the components are familiar and easily recognizable!
In-Depth Review of Toups and Co Skincare Products
Seabuckthorn Cleansing Oil

This microbiome-safe makeup remover not only hydrates and refreshes the skin, but it also preserves the healthy bacteria that your skin needs. Formulated with vitamin and nutrient-rich oils, it effectively removes makeup, dirt, and impurities while promoting healing for acne-prone skin, improving elasticity, and reversing signs of aging. Ideal for all skin types, especially for oily complexions and teenagers.
Key Ingredients
- Organic Jojoba Oil
- Magnolia Essential Oil
- Seabuckthorn Oil
- Neroli Essential Oil
- Organic Castor Oil
- Grapefruit Essential Oil
Cost
$32 for 2 oz
$60 for 4 oz
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Review
As someone with dry skin, I truly appreciate a good oil cleanser for effective makeup removal. The Toups and Co cleansing oil exceeded my expectations. It effortlessly removed my makeup without leaving my skin feeling stripped or dry. I found that using a damp washcloth was particularly effective for eliminating all impurities. While there’s an option to double cleanse, I felt it unnecessary unless I wore heavier makeup. Plus, the light scent of the product was a delightful bonus!
Facial Tonic Customized for Your Skin Needs

This facial tonic allows you to select a specific formulation based on your unique skin type or skincare goals. It purifies your skin and primes your pores, enhancing your skin’s ability to absorb moisture. Available varieties like Calm, Hydrate, Clear, and Brighten cater to diverse skincare needs, making it a versatile addition to any regimen.
Key Ingredients
This tonic features a base of witch hazel with aloe vera juice infused with vitamin-rich herbs, tailored to the specific variety you choose.
Cost
$26 for 2 oz.
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Review
Having tried the Clear Tonic, which came with my set, I found it effective but would have loved to sample the Hydrate or Brighten versions to suit my skin needs better. Regardless, I enjoyed using the tonic after cleansing and before applying my serum. It absorbed quickly into my skin, although I would prefer a spray bottle for application rather than using a cotton round, as recommended.
Glow Serum for Radiant Skin

This Glow Serum is packed with healing ingredients like helichrysum, allowing it to effectively target signs of aging, sun damage, scars, and dryness. With the power of potent antioxidants and nourishing oils, you can achieve radiant, even-toned skin, making it a must-have in your skincare collection.
Key Ingredients
- Organic Jojoba Oil
- Helichrysum Oil
- Rose Absolute
Cost
$85 for 1 oz.
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Review
From my very first application of this serum, I was enamored! I massaged it into my clean face, and my skin eagerly absorbed it. My complexion felt deeply moisturized after use, and I noticed it remained hydrated throughout the day. Given the current season and my dry skin, I did layer a face cream on top, but depending on your skin type, you might find it unnecessary. Though it carries a higher price point, a few drops suffice, making it last significantly longer.
Resurfacing Mask for Skin Renewal

This Resurfacing Mask features ingredients renowned for calming inflammation, revitalizing damaged skin cells, eliminating sun spots, and smoothing wrinkles. By incorporating this mask into your skincare routine 1-2 times a week, you can effectively remove dead skin cells and rejuvenate dull skin, leaving it fresh and glowing.
Key Ingredients
- Raw Honey
- Blue C-Phycocyanin Algae Extract
- AHA Fruit Acid
Cost
$56 for 2 oz.
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Review
I found this mask to be another standout product! After just one application, my skin felt transformed. For best results, use a brush to apply the mask, allow it to sit for 5-15 minutes, and then remove it with a washcloth. After rinsing, my complexion felt incredibly soft and moisturized; I even noticed a radiant glow that I lacked before (especially during the dull winter months). I followed up with the Glow Serum for added benefits.
You can check out the Toups and Co Skincare Starter Kit here!
If you’re on the lookout for additional clean skincare options, I recommend checking out these previous posts:
Thorough Review of Toups and Co Makeup Products
Natural Pressed Blush for a Healthy Glow

Achieve a healthy, long-lasting glow with Toups and Co’s certified organic pressed blush. Each shade is highly pigmented and available in options like Flush, Cinnabar, Dusty Rose, and Petal, ensuring there’s a perfect match for every skin tone. Enjoy effortless application that is gentle even on sensitive skin.
Cost
$28
Review
I used the Toups and Co Blush in Dusty Rose, and it’s the ideal everyday blush color. The application is seamless, making it perfect for beginners who want to avoid a heavy-handed look. The natural finish perks up my cheeks beautifully, and I found it lasted well throughout the day.
Enhance Your Brows with the Brow Pencil

Take your brow game to new heights with Toups and Co’s natural Brow Pencil, designed with castor oil for hair growth and carnauba wax for control. Effortlessly fill in and shape your brows with the included brush. This product is available in three shades suitable for a range of hair colors from light blonde to grey and dark brown.
Cost
$28
Review
I was pleasantly surprised by how much I liked this brow pencil. It truly delivered on all fronts. I appreciated that one end was the pencil and the other was a spooly brush for easy blending. Unlike many brow products, it doesn’t contain red tones; instead, it offers a true neutral shade. Application was simple, and the finish was natural without looking overdone. Additionally, it held up well throughout the day, and I used the color Deep Taupe.
Concealer for Flawless Coverage

Conceal imperfections effortlessly with Toups and Co’s organic concealer, formulated to hydrate the skin using coconut, castor, and jojoba oils. This concealer contains no preservatives or artificial additives, making it ideal for sensitive skin while providing seamless coverage for blemishes. Available in a variety of shades, it delivers a flawless finish.
Cost
$30
Review
I sampled the concealer in the shade Fresh. While it performed adequately, it was not my favorite. As a cream-based product, I found it lacking in coverage for my hyperpigmentation spots. Initially, it covered well, but the coverage faded quickly. Under my eyes, it creased easily and didn’t provide the desired effect. This is not a product I would repurchase.


