In July 2022, Unilever initiated transformative changes to strategically position itself for sustained growth in both the short and long term. These adjustments were aimed at enhancing operational efficiency and aligning with evolving market demands.
Unilever has restructured into an innovative operating model centered around five distinct Business Groups:
- Beauty & Wellbeing
- Personal Care
- Nutrition
- Home Care
- Ice Cream
Each Business Group is dedicated to specific product categories and brands, taking full responsibility for its strategy, growth trajectory, and profit generation on a global scale, thereby fostering accountability and innovation.
Our vision? To streamline Unilever’s operations for enhanced speed and simplicity.
By adopting this new model, Unilever aims to boost its performance by minimizing complexity, thus enabling quicker responses to consumer preferences and market trends like never before.
We refer to this initiative as our Compass Organisation. This model is crafted to execute our Compass strategy(PDF 3.47 MB) (Opens in a new window) and steer our purpose-driven, future-ready company towards becoming the global frontrunner in sustainable business practices.
Detailed Overview of Unilever’s Business Groups
Established in July 2022, our Business Groups reflect the financial results of Unilever’s performance since 2019 under the new Compass Organisation framework, utilizing historical data for each Business Group. You can access a comprehensive financial report here.
Beauty & Wellbeing: A New Era of Health and Beauty
€10.1 billion
Turnover recorded in 2021
Our Leading Brands:
- Dove
- Sunsilk
- Clear
- Vaseline
- TRESemmé
- Liquid I.V.
- Dermalogica
Product Categories:
- Hair Care
- Skin Care
- Prestige Beauty
- Health & Wellbeing (includes our Vitamins, Minerals and Supplements business)
Current President: Fernando Fernandez
Performance Highlights:
- Achieved seven consecutive quarters of underlying volume growth
- Recorded six consecutive quarters of underlying sales growth
- The Asia Pacific/Africa region contributed 54% of growth in 2021
Innovations for the Future:
Despite being over 150 years old, Vaseline remains one of Unilever’s fastest-growing brands. Its innovative Pro Derma line, featuring advanced ingredients such as hyaluronic acid and niacinamide, now constitutes 20% of Vaseline’s business within China. Explore Vaseline’s growth journey here.
Strategic Vision:
Over 1 billion individuals utilize products from Unilever Beauty & Wellbeing daily, presenting an extraordinary opportunity to leverage its scale for positive impact.
This division is committed to fostering a new era of beauty and well-being that is inclusive, equitable, and regenerative. The goal is to ensure that both people and the planet thrive together, where brands not only minimize harm but also contribute positively to the world.
In addition to renowned brands like Vaseline, Dove, and Sunsilk, Unilever Beauty & Wellness also encompasses a prestigious portfolio of luxury brands such as Dermalogica, Hourglass, and Living Proof, alongside our Health & Wellbeing collection, which features vitamins, minerals, and supplements brands like Liquid I.V. and OLLY.
Discover more about Unilever Beauty & Wellbeing
Personal Care: Empowering Everyday Confidence
€11.7 billion
Turnover recorded in 2021
Our Leading Brands:
- Dove
- Rexona
- Lux
- Axe
- Signal
- Lifebuoy
- Closeup
Product Categories:
- Skin Cleansing
- Deodorant
- Oral Care
- Elida Beauty
Current President: Fabian Garcia
Performance Highlights:
- Achieved three consecutive quarters of underlying volume growth
- The Americas region accounted for 43% of turnover in 2021
- The Asia Pacific/Africa region was the second-largest market for Personal Care in 2021, contributing 40% of turnover
Future Innovations:
This year, our Rexona deodorant brand (also marketed as Degree, Sure, Shield, and Rexona) revitalized its core range, incorporating new technology that delivers 72 hours of uninterrupted protection from sweat and odors. Learn more about the science behind this launch here.
Strategic Overview:
Unilever Personal Care holds leading positions globally in deodorants and skin care, securing either the No.1 or No.2 market position in oral care in countries where our brands are available.
Additionally, this division includes Dollar Shave Club, and our Elida Beauty business, which focuses on dedicated management for several value brands, along with Unilever International, which targets underserved consumers globally.
Our Personal Care brands are committed to driving positive societal change, advocating for policies and norms that promote inclusion, health, and well-being for all individuals.
Discover more about Unilever Personal Care
Home Care: Revolutionizing Cleaning Solutions
€10.6 billion
Turnover recorded in 2021
Our Leading Brands:
- Omo
- Sunlight
- Comfort
- Rin
- Surf
- Cif
- Domestos
Product Categories:
- Fabric Cleaning
- Fabric Enhancers
- Home & Hygiene
- Water & Air Wellness
Current President: Peter ter Kulve
Performance Highlights:
- Achieved 14 consecutive quarters of underlying sales growth
- The Asia Pacific/Africa regions accounted for 60% of turnover in 2021
- The Americas region contributed 21% and Europe 19% of turnover in the same year
Future Innovations:
Sunlight dishwashing liquid recently launched a new formula enriched with bio-enzymes—natural proteins that break down encrusted food from dirty dishes ten times faster than conventional products. This innovative liquid, currently available in Thailand, also features plant-based surfactants and is 99% biodegradable. Learn more about Sunlight’s groundbreaking technology here.
Strategic Summary:
Our Home Care Business Group is reimagining the cleaning landscape.
Millions of consumers worldwide are demanding products that effectively combat germs and stains, while also being convenient to use. Today, there is a growing expectation that these solutions must also be environmentally friendly.
Clean home. Clean planet. Clean future. We are harnessing science and technology to fulfill this vision.
Nutrition: Nourishing Lives with Sustainable Solutions
€13.1 billion
Turnover recorded in 2021
Our Leading Brands:
- Knorr
- Hellmann’s
- Red Label
- Horlicks
- Unox
- Bango
- Maille
Product Categories:
- Scratch Cooking Aids
- Dressings
- Beverages
- Functional Nutrition (includes Horlicks and Boost)
Current President: Hanneke Faber
Performance Highlights:
- Achieved eight consecutive quarters of underlying sales growth
- 55% of turnover in 2021 was generated from emerging markets
- 44% of turnover came from the Asia Pacific/Africa region, with Europe being the next-largest market, contributing 30% of turnover in 2021
Future Innovations:
In 2021, Knorr introduced its Zero Salt Bouillon cubes, crafted from a unique blend of vegetables, herbs, and spices to impart rich flavors to dishes. This range was developed following extensive input from chefs and researchers at our Global Foods Innovation Centre. Read more about the creation of the Zero Salt Bouillon cube here.
Strategic Overview:
From the globally recognized Knorr brand to local treasures like Maille mustard and nutrient-rich Horlicks drinks, our Nutrition Business Group is dedicated to achieving positive outcomes through responsible practices.
Our Boldly Healthier strategy aspires to a future where nutritious food reaches 10 billion plates worldwide while nurturing the environment.
This mission underpins Unilever Nutrition’s purpose. Through initiatives in regenerative agriculture, promoting nutrient-dense foods, expanding our plant-based offerings, and combating food waste, we prioritize innovation and sustainability from farm to fork.
Discover more about Unilever Nutrition
Ice Cream: Crafting Joy and Indulgence
€6.9 billion
Turnover recorded in 2021
Our Leading Brands:
- Heart Brand (known as Wall’s, Ola, Algida, Frigo, and more)
- Magnum
- Ben & Jerry’s
- Cornetto
- Breyers
- Carte D’Or
- Talenti
Product Categories:
Current President: Matt Close
Performance Highlights:
- Our Ice Cream Business Group recorded 7.1% underlying sales growth in Q1 2022, and 9.5% in Q2
- 38% of turnover in 2021 originated from Europe, with the Americas being the second-largest region, accounting for 32% of turnover
- The Asia Pacific/Africa region was the third largest in terms of 2021 turnover, comprising 30%
Future Innovations:
Our Ice Cream Now initiative allows consumers to indulge their cravings at any location. New applications and online platforms within gaming and the metaverse enable ice cream enthusiasts to receive deliveries directly to their doors, on demand. Find out more here.
Strategic Overview:
With over a century of experience in spreading joy through ice cream, Unilever is committed to continuing this legacy for many more years.
Our Ice Cream Business Group encompasses 35 brands, including three billion-euro brands, reaching consumers across more than 60 countries.
While favorite flavors may differ globally, one constant across this Business Group is our commitment to delivering happiness through indulgent yet responsibly produced and marketed products.
Discover more about Unilever Ice Cream
Disclaimer
Unilever plc published this content on 07 October 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 October 2022 13:31:03 UTC.
Publicnow 2022
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