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Water Flosser Market
Global water flosser market are focusing on product innovations, such as complete care water flossers, whitening water flossers, and toothbrush with water flossers to keep their businesses growing post the COVID-19 pandemic. Dental water flosser manufacturers & suppliers are actively investing in R&D activities , as consumers demand more convenient and innovative products. The demand is influenced by the preference for water flossers that are portable, automated, and offer complete oral care.
The market for electric flosser and portable water flossers is anticipated to be driven by technological and design advancements in portable water flossers and their evident advantages over conventional water flossers. The global water flosser market is expected to observe increase in product diversity, as a high number of global companies with R&D capabilities and Internet platform resources enter the market.
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Water Flosser Market
Water flossers can be an option for people who have trouble flossing using electric flosser or by hand. For people who have had dental work, such as braces and permanent or fixed bridges, flossing is difficult. Dental water flossers are ideal in this situation. Moreover , rise in awareness among consumers about the benefits of oral care is encouraging them to opt for dental water flosser. Consumers prefer teeth whitening products and water jet flossers that can be used with teeth whitening solutions and mouth rinse solutions.
Rise in periodontal and oral problems increases the demand for water flossers. The American Dental Association recommends cleaning between teeth daily with an interdental cleaner such as flosser. Cleaning between teeth helps remove a sticky film called plaque. Plaque contains bacteria that feed on leftover food or sugar in the mouth. It releases an acid that can degrade the outer shell of a teeth and cause cavities. Plaque that is not removed by brushing and cleaning between teeth can eventually harden into a rough substance called tartar or calculus. Tartar collects along the gum line and can lead to gum disease. Once tartar forms, only a dentist can remove it. The US Department of Health and Human Services also suggests flossing as an important oral hygiene practice.
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According to a study by Ipsos, conducted on behalf of Water Pik, a water flosser company, and in consultation with the ADA, most people in the US have used items such as fingernails, folded paper or cards, cutlery, safety pins, and even strands of hair to remove food stuck between their teeth. These items are less effective than traditional flossing tools and also harmful. Around 42% of the people have felt pain while using an unconventional item to clean between their teeth.
In the US, there have been several incidences of oral health complications such as tooth decay and gum disease. Around 46% of people between the age of two and 19 had dental caries in 2020. In the recent past, more people have visited dental clinics to get their dental issues treated. Around 2.13 million people in the US spent nearly US$ 250 or more in 2020 on dental care supplies and procedures, while around 170 million people in the country spent at least US$ 1 to US$ 49.
Water flossers or water toothpick that have the ADA Seal of Acceptance have been tested to be safe and effective at removing plaque, which increase the risk of cavities and gum disease. Water flossers with the ADA Seal can also help reduce gingivitis, the early form of gum disease, throughout the mouth and between teeth. These are primarily used by dentists. Owing to the ease of the use of the product, demand for water flossers from individual user to commercial use is high across the globe.
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The e-commerce industry has grown over the past few years, as a number of water flosser companies started using online platforms as a primary mode to sell their products. Online retailers provide customers access to the products, which are unavailable in offline/physical stores . Hence, the e-commerce industry is driving the global water flosser market.
With time, there has been a noticeable rise in public awareness about the value of dental flossing in preventing gum disease and mouth infections. Moreover, the demand for technologically advanced products, such as smart water flosser and water jet flosser, which massages gums and comes with low noise mode feature, are gaining popularity. As portable and rechargeable flossers become a more popular choice among consumers due to their efficiency and convenience, the online sale of water flossers has been growing steadily. This is anticipated to augment the global market during the forecast period.
In addition, before making any purchase decision, consumers invest considerable time on Internet to study, and understand the products and their affects. Awareness about the importance and benefits of water flosser in dental flossing coupled with ease of access to information is driving sales of water flossers at a healthy rate. Furthermore, the demand for more convenient flossing substitutes for manual flossing or electric flossing is high, thereby triggering the adoption of water flossers among consumers.
Cordless water flossers are anticipated to account for the largest share of the global market, as these water flossers are compact, portable, and slender. These are adaptable and a convenient on-the-go oral care equipment. Daily flossing is problematic, as many individuals struggle to do it correctly. Instead of forming the recommended C-shape with the floss to ensure it properly touches all surfaces of the teeth, most people simply place it between their teeth. If flossing is done incorrectly, it could even harm gum tissue . Water flossers or water toothpicks do not require to put hands in the mouth or deal with old string floss, and they are less technique sensitive than string flossers. Several individuals are more inclined to floss regularly due to less discomfort. In order to overcome this problem, flossers such as cordless water flosser offer several settings, including those for sensitive gums, if gum sensitivity is a concern. Additionally, they are gentle, yet efficient in clean ing dental implants, braces, bridges, and crowns.
Cordless dental flossers are also light in weight, and a quick and effective way to clean dental implants, braces, bridges, and crowns. These additional elements contribute to the growth of the segment.
Key manufacturers are investing significantly in comprehensive R&D activities, primarily to develop efficient products. Diversification of product portfolios and mergers & acquisitions are the key strategies adopted by key players. Burst Oral Care, Fly Cat Electrical Co., Ltd. (Nicefeel), Ginsey Home Solution, JETPIK Corporation, Koninklijke Philips NV, Oral Care Technologies, Inc. (Hydro Floss), Panasonic Corporation, Procter & Gamble (Oral B), and ToiletTree Products, Inc. are the prominent players operating in the market.
Players such as Water Pik and Jetpik are focusing on innovations to provide water flossers suitable for everybody’s needs. Water Pik manufactures water flossers that can be used by people having braces. It has also made first of a kind toothbrush with a water flosser in it. Jetpik manufactures water flossers that have built-in dental flossers for a better flossing experience. Manufactures are now also making water flossers and water toothpick that can be used specifically by kids.
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