The past several years have taught us that self-care is important and that we should carve out time for it in our schedules, which is probably why more people are focusing on full-body health, including full-body skincare. According to Boscia co -founder Lan Belinky, the company conducted a survey and “found 40% of adults were starting to feel like having a body care routine was as important as having a skincare routine” (via Refinery29). TikTok has also played a huge part in the popularity of body skincare, with brands like Truly going viral and getting over 61 million likes while advertising its body care products, including the Acai Your Boobies Polish and Buns of Glowry Smoothing Butt Polish.

“Everything you’re doing for your face, from your masks to your serums, your exfoliant to your sculpting? Bring it on for the body,” the executive director of VIOLET GREY, Sarah Brown, told Refinery29 when speaking of her skincare trend predictions for 2023. It seems that more people than ever are realizing that skincare doesn’t stop at the neck and instead goes all the way down.