She cites brands including Spell & The Gypsy Collective, Tularosa, and Boys Lie as a good fit with Bohemian Rêves’ overall vibe, among the contenders. Dean likes to give her products — which run the gamut from apothecary candles to botanical perfumes, bars of soap, face washes, lotions, and all-natural body oils — clever, cheeky names, such as Salty Bitch Bye, Send Nudes XO, Don’t Make It Weird, Dad Stash, and Fuck Boy.

One of the first candles she created and marketed for sale was called Reggae Boy, inspired by a now ex she had dated at the time. “He had just gotten so awful,” Dean says. During a tiff while at her pop-up store with said ex, she announced she would be discontinuing the candle mid conversation. “Immediately after I was venting to one of the girls I shared the pop-up space with, the name Fuck Boy was aptly thrown out. We both looked up, exchanged glances, and that was that.”

Dean changed the name of the Reggae Boy candle to Fuck Boy, which has become one of Bohemian Rêves’ best-selling products. The name has since been trademarked and its scent turned into a botanical perfume with more F Boy products on the horizon.