Global private equity heavyweight Carlyle has picked up majority stake in beauty and personal care entity, VLCC Health Care Ltd. Financial terms of the transaction were not disclosed.

Equity for this transaction will come from funds managed and advised by entities affiliated with Carlyle Asia Partners Growth, a statement said.

It couldn’t be immediately ascertained if Everstone, an existing investor in VLCC, also sold stake in the company.

The investment will help VLCC in brand building, product expansion, scaling its pan-India digital and e-commerce distribution channels and expanding its local footprint of retail clinics, the statement further said.

“Carlyle shares our vision and plans for taking VLCC to its next level of growth. Carlyle’s global consumer sector experience, business partnership mindset, local market knowledge and its team make it the right partner to take our business to the next level,” said Vandana Luthra, founder of VLCC.

KPMG India acted as the sole transaction advisor to VLCC and its founders.

The company, launched in 1989, is widely known for its facial kits and has an extensive product portfolio across skincare and sun care products.

Providing aesthetic dermal treatments and weight management services across a network of 210 retail clinics in 118 cities and 11 countries in South Asia and Middle East and Africa (MENA) regions, VLCC also operates 100 skill development lar institutes in India, making it one of the providers of vocational training in the beauty and wellness sector in the country.

“We look forward to working with VLCC’s founders as we seek to strengthen the management team and draw on Carlyle’s global consumer experience and network of senior advisors,” said Amit Jain, managing director and co-head at Carlyle India Advisors.

This investment underlines Carlyle’s bullishness on the country’s potential for domestic consumption growth among the rising middle class.

The private equity giant, had last year picked up significant minority stake in tiles and bathware maker Varmora Granito Pvt. Ltd.