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Five Deep Breaths and Scent Happy bring 11 new products and eight new scents exclusively to Dollar General shelves with prices ranging from $1 to $4 each. Five Deep Breaths and Scent Happy products include many natural ingredients like shea butter, jojoba oil, Vitamin E, aloe vera, bamboo extra and olive oil.
Five Deep Breaths is a fragrant-inspired body collection featuring an assortment of products including three-in-one bath foam oil and wash, body cream, shower steamer fizzies, whipped body scrub and mineral bath and foot salts. The products are free of phthalates , parabens, TEA and DEA and are priced between $2 and $4 each.
Deep Breath targets the wellness consumer.
Scent Happy products are designed with fragrance experiences that “enliven the senses,” said the company. The body care collection features over 40 SKUs including bath bombs, body lotion, body scrub, body wash, hand soap and fragrance mist. The products are free of parabens, phthalates, mineral oil, silicone and sulfates and are priced from $1 to $3 each.
“We’re so excited for the launch of these two new product lines and further extend DG’s offerings of affordable beauty and personal care products,” said Amanda Wilson, buyer senior of beauty care at Dollar General. “Each visit to a Dollar General store offers exciting new finds, and these lines aim to help make the shopping experience more fun for our customers.”
Hatch Beauty Partnership With Dollar General
“HatchBeauty Brands is committed to creating beauty and wellness that empower people to live their best lives. We’re thrilled to collaborate with Dollar General to identify trends and opportunities in the personal care and bath and body space,” said Kristin Bibb, vice president of sales and brand development at HatchBeauty Brands. “We hope customers enjoy discovering the new offerings.”
Five Deep Breaths’ formulas include lavender and chamomile scents, amongst others.
The eco-conscious and cruelty-free products are available at nearly all of Dollar General stores in 47 states and online at dg.com.
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