Transforming Beauty Standards: A Commitment to Inclusivity for All
The notion of inclusivity in the beauty industry transcends mere trends—it embodies a genuine effort to make beauty products accessible to everyone, irrespective of age, gender, race, background, or ability. At Prose, we believe that true beauty should encompass all individuals and their unique characteristics.
Historically, beauty products have been created with a “one-size-fits-all” mentality, leaving many individuals feeling neglected. Prose is revolutionizing this outdated approach by offering customized haircare and skincare solutions crafted specifically for each person’s unique needs. By emphasizing personalization, we provide a wider array of options for consumers who have often been overlooked by traditional beauty brands, thereby creating inclusive solutions that address the myriad of beauty requirements that exist beyond conventional norms.
However, we understand that inclusivity extends beyond simply providing diverse formulations. Our commitment involves actively listening to our customers’ voices, utilizing technology to enhance personalized experiences, and ensuring a diverse representation within our teams, workplace, and marketing campaigns. We aim to cultivate a space where everyone feels understood and valued.
Harnessing Advanced Technology for Enhanced Representation in Beauty
Envision a scenario where you have access to a beauty expert who comprehends your specific needs at an intricate level. That’s the transformative power offered by Prose’s cutting-edge technology. Our advanced AI systems gather and analyze data concerning each individual’s unique requirements, taking into account an extensive range of factors such as hair texture, skin type, specific concerns, daily habits, dietary influences, and environmental conditions.
Based on this comprehensive analysis, Prose’s sophisticated algorithm formulates an optimal blend of high-quality, efficacious ingredients tailored to your needs. Whether you are battling frizz in a humid climate or combating dryness in a drier region, Prose’s innovative system crafts a personalized formula that aligns perfectly with your individual preferences and challenges.
With millions of tailored formulas already created, Prose’s AI technology is in a constant state of evolution, becoming increasingly proficient in addressing a diverse spectrum of beauty needs. This evolution ensures our customers receive the highest standard of personalized care.
Creating Diverse Formulations for Every Hair Type
At Prose, we are unwavering in our dedication to inclusivity, prioritizing all hair types—whether straight, curly, coily, or textured—from the molecular level. Each ingredient in our formulations is precisely chosen for its specific purpose, following rigorous research protocols. Our team of in-house chemists meticulously tests various combinations of high-performing natural and synthetic ingredients, ensuring that we account for a diverse spectrum of beauty needs.
Moreover, our formulations can be tailored to be vegan, silicone-free, dye-free, or fragrance-free, catering to the diverse preferences and requirements of our customers.
A significant clinical case study illustrates that Prose’s personalized haircare products yield exceptional results for all hair types, particularly for those with complex needs. The study demonstrated that Prose’s shampoo and conditioner outperform other premium brands in reducing frizz, enhancing hydration, and minimizing hair damage. Additionally, our formulas effectively decrease scalp oiliness while boosting hair shine, strength, suppleness, and overall health.
Emphasizing Storytelling and Representation in Marketing Strategies
Genuine inclusivity encompasses equal representation not only in the products offered but also in the marketing narratives and visuals that accompany them. Prose’s marketing campaigns highlight real customers from diverse backgrounds, celebrating the beauty of various hair types, skin tones, and life experiences. We actively showcase individuals from numerous walks of life, honoring the richness of diversity. Furthermore, the teams behind these campaigns reflect similar diversity, ensuring representation both in front of and behind the camera.
By sharing authentic stories from individuals who use Prose products, we create a strong connection platform for customers to engage with our brand and feel acknowledged:
“I love Prose so much. I’ve loved it through years of normal life. I’ve loved it through a year of IVF hormone treatments making my skin and hair do all kinds of wild things. And I’m loving it through pregnancy.”
“So happy I found Prose. After struggling with scalp issues for years, my scalp & hair finally feel clean, nourished, and healthy. I can honestly say that with Prose, the results are better than any brand I’ve tried before – and I’ve tried hundreds.”
“I am currently being treated for cancer, which made my already sensitive skin even more so, as well as drying it out. I have eczema and my treatment causes a red acne rash. Prose has worked even better than my expensive skin care products and actually improved hydration and skin redness.”
“The skin care has been game changing. I have struggled so much with my skin being weirdly in between oily but acne prone, and dry and red, with past products addressing one thing but making another worse – but Prose checks all the boxes.”
Commitment to Sustainability: Responsibility in Every Aspect
In an era marked by climate change and environmental challenges, businesses are obligated to mitigate their ecological footprint. At Prose, sustainability is woven into every facet of our operations, from ingredient sourcing to product manufacturing processes.
We recognize that sustainability necessitates a holistic perspective, which encompasses the entire lifecycle of our products. This includes responsibly sourcing ingredients, producing made-to-order items that diminish waste, and planning for the eco-friendly disposal of products post-use. Prose is devoted to making decisions that are beneficial for both our planet and our customers. We back these choices with actionable plans, strategic roadmaps, and advocacy efforts to fulfill our climate commitments. Our overarching aim is to minimize our carbon footprint while delivering products that are not only effective but also environmentally responsible.
Innovative Made-to-Order Model to Minimize Waste
Waste management poses one of the most significant challenges for the beauty industry and the planet at large. Traditional beauty brands frequently produce large quantities of products, resulting in excess inventory, overstock, and ultimately waste. Prose, however, adopts a more sustainable approach by implementing a made-to-order manufacturing model, where products are crafted only after they are ordered.
This innovative model minimizes the risk of overproduction and unnecessary waste. By creating only what is necessary, Prose effectively reduces excess inventory, ensuring fewer products are wasted and sent to landfills. This approach conserves resources and fosters a more sustainable beauty ecosystem.
Eco-Friendly Packaging Solutions and Refill Options
The proliferation of single-use plastics, excessive packaging, and non-recyclable materials significantly contributes to the escalating waste crisis worldwide. For instance, the beauty industry generates approximately 120 billion packaging units annually, with 95% of that packaging ultimately discarded.
In response, Prose is dedicated to employing sustainable packaging solutions, with over 60% of our packaging composed of recycled materials. As of 2023, we have reduced the number of plastic pumps sent in orders by 19% through our opt-out program.
Additionally, we are exploring refill systems and incorporating circularity into our tertiary packaging, allowing customers to reuse their packaging rather than discarding it after a single use. These initiatives propel us toward fostering a more sustainable and circular economy.
Moreover, we are committed to sourcing our packaging materials from responsible suppliers who practice environmentally conscious production methods. This commitment manifests in our FSC-certified secondary packaging and our agreement to support the Tropical Rainforest Economic & Environmental Sustainability (TREES) Act in 2024, landmark legislation aimed at preventing deforestation in New York.
Conscious Ingredient Sourcing with Clean Formulations from Our R&D Team
In addition to our sustainable packaging efforts, sustainability is core to the ingredients we utilize in our products. Our in-house research and development team selects each ingredient according to strict criteria concerning both efficacy and ecological impact. All Prose products are also cruelty-free and are free from parabens, sulfates, phthalates, mineral oils, and GMOs.
By maintaining strong relationships with our suppliers, we collaborate to enhance sustainability practices throughout our supply chain. For instance, we source avocado oil through cooperatives in Peru, directly benefiting local farmers while promoting sustainable agricultural practices that are beneficial for the environment.
Innovative Manufacturing Practices to Minimize Climate Impact
Prose has made significant progress in reducing our carbon footprint, achieving a 30% reduction in Scope 1 (direct) emissions and Scope 2 & Scope 3 (indirect) emissions over the past two years. Our objective is to continue decreasing emissions as we expand, utilizing strategic offsets like Renewable Energy Credits (RECs) and ultimately working toward science-aligned targets to reach net-zero emissions across our operations.
In line with this commitment, Prose is preparing to launch a cutting-edge manufacturing facility, aiming for net-zero status by 2040. This facility will incorporate energy-efficient technologies such as on-site solar power, water-efficient systems, greywater recycling, LED lighting, and HVAC systems, along with environmentally friendly landscaping that utilizes drought-tolerant native plants to minimize water consumption.
Understanding the Significance of B Corp Certification
Prose became a Certified B Corp in 2019, joining an esteemed global community of businesses dedicated to promoting an inclusive, equitable, and regenerative economy. B Corps adhere to stringent standards for social and environmental performance, accountability, and transparency.
Our B Corp certification represents the culmination of Prose’s ongoing commitment to support both people and the planet through responsible practices.
Balancing People, Planet, and Profit
As a certified B Corp, Prose embraces the essential balance between financial objectives and a steadfast dedication to social and environmental responsibilities. This encompasses minimizing waste during manufacturing, ensuring fair labor practices, and fostering diversity and inclusion within our organization.
Ultimately, our B Corp certification ensures that we hold ourselves accountable to the highest ethical standards, effectively merging profit with purpose.
Measuring Our Progress Towards Accountability
In alignment with our commitment to transparency, Prose publishes an annual Impact Report that monitors our advancements on key sustainability and social responsibility metrics. This includes reductions in emissions, an increase in the use of ethical and circular materials, and initiatives aimed at enhancing employee diversity and well-being.
This commitment to transparency allows our customers to witness firsthand how we are working towards achieving our goals while evolving into a responsible business.
The Interconnection Between Inclusivity and Sustainability in the Beauty Industry
Inclusivity and sustainability are not merely parallel objectives; they are intricately connected. Sustainability ensures that the resources we depend on today remain accessible for future generations, while inclusivity guarantees that no individual is left behind in the quest for suitable beauty products.
Through our made-to-order model, ethical sourcing, and sustainable practices, Prose is leading the way in creating a beauty industry that is accessible to all, accountable to the planet, and transparent regarding our progress, challenges, impacts, and objectives.
Prose’s Vision for the Future: A Lasting Commitment to Inclusivity and Sustainability
As we look ahead, Prose has set ambitious goals for ongoing growth and enhancement. These include:
- Achieving net-zero emissions across Scope 1 (direct), Scope 2, and Scope 3 (indirect) by 2040
- Transitioning to 100% recycled or refillable packaging within the next five years
- Increasing representation in both product formulations and marketing to encompass even more diverse communities
We envision a future where beauty is genuinely personalized and responsible—reflecting both individuality and ecological stewardship.
At Prose, we take pride in being at the forefront of a movement that emphasizes both individuality and responsibility. By prioritizing inclusivity and sustainability, Prose is innovating in the realm of personalized beauty, utilizing our AI and technology to pave the way for a new beauty industry that honors both people and the planet.
Join Prose on our journey towards a new era of inclusive and sustainable beauty.
