Your go-to black seater with flakes on the shoulders might remind you of a date who flakes out on you. Beyond the charming white frosty ones, no one appreciates flakes! When it comes to mascara, nothing can send that tube speeding toward the trash faster than flakes. After all, the painstaking process of meticulously removing micro-speck flakes and clumps without smudging them under your eyes is a frustrating endeavor.

Welcome to the lash dilemma, where curious eyes want to discover how to achieve volume without those pesky flakes or clumps. Just like the hair on our heads, our eyelashes can thrive and strengthen with proper care and natural conditioning. Enter 100% PURE, a brand that combines a unique passion with a ‘fruit’ secret for achieving exceptional lashes that are both beautiful and healthy.

Say goodbye to those unappealing clumps and hello to luscious, fluttery lashes with our Maracuja Mascara. The name isn’t just a gimmick; we incorporate real maracuja oil into our mascara to provide natural-looking drama and promote lash health. Below, we’ll share essential best practices for maintaining lash care, delve into the details of this remarkable mascara for voluminous lashes, and explain why it stands head and shoulders above the rest!

Unlock the Secrets of Maracuja Oil for Stunning Lashes

It’s no surprise that, unless blessed with naturally long lashes, we’ve all gone to great lengths to achieve the lush, captivating eyes we desire. Social media has unleashed a plethora of tips—some worth exploring, while others, like using a blow dryer on a lash curler or slathering castor oil onto lashes, are best avoided. The thought of burning or breaking your delicate lashes is unsettling. However, we’re on to something beneficial with the use of oil for flirty and fresh lashes—specifically, maracuja oil!

You might be wondering about maracuja oil, especially if it’s unfamiliar to you. The term “maracuja” may not ring a bell, but it’s commonly known as passion fruit. The passionflower is a visually stunning and exotic bloom. The resulting passion fruits are renowned for their delightful aroma and sweet tropical flavor, making maracuja oil an intriguing ingredient in beauty products.

Extracted through a cold-press method from the seeds of the maracuja plant or a species of passion flowers, maracuja oil comes from the lush rainforests of South America, much like its companion, the acai berry. The Passiflora edulis fruit, along with its passion flower, hails from Brazil, Paraguay, and Argentina, showcasing a beautiful purple bloom—the true source of maracuja seed oil, which boasts a host of unique benefits for your lashes.

The transformative power of maracuja oil lies in its rich composition of essential fatty acids and nutrients, vital for maintaining lash health. This miraculous oil introduces enriching fatty acids that not only help prevent lash loss and breakage but also stimulate lash growth. Rich in linoleic acid, it moisturizes your lashes, while lycopene and vitamin C work to strengthen and boost collagen production, promoting healthier lash growth. This lightweight oil glides on effortlessly, volumizing lashes without clumping or leaving them greasy.

The remarkable properties and nourishing effects of maracuja oil create a long-lasting positive impact on the health and appearance of your lashes. This is precisely why we infuse our lash products with this magical oil, fortifying the Maracuja Mascara to ensure it remains far more than ‘just a hair’ above the competition. We prioritize using the best ingredients to keep your lashes long and strong.

Discover the Innovative Breakdown of Our Mascara Formula

If you’re on the hunt for va-va-va-voom eyelashes without compromising your health, organic Maracuja Mascara might just be the remedy you’ve been seeking, particularly if you have sensitive eyes. Switching to this voluminous mascara could be a game-changer for your lashes, enhancing your overall look!

Pro-vitamin B5:

Benefits: Panthenol, which is also known as Pro-vitamin B5, is a water-soluble vitamin derived from pantothenic acid. This B vitamin has a cell-activating effect on mucous membranes, skin cells, and hair matrix cells. When applied to lashes, it penetrates deeply into the hair fibers to condition and strengthen them while providing added thickness. This is why pro-vitamin B5 is a common ingredient in lash serums and hair products alike.

Unique Attributes: Pro-vitamin B5 collaborates seamlessly with maracuja oil to provide deep conditioning and fortification for your lashes.

Seaweed Extract:

Benefits: Rich in minerals, seaweed offers numerous lash-boosting benefits. It contains antioxidants like vitamin C and vitamin E, which help to moisturize and protect the root of the lashes. This protective effect enhances volume, thickness, and promotes healthy lash growth.

Unique Attributes: Seaweed promotes healthy hair growth and provides deep hydration and nourishment to support strong lash development.

Natural Pigments:

Benefits: Our formula is fortified with natural pigments sourced from black tea, cocoa, and coffee beans. Black tea is utilized in makeup for its natural black pigments and offers the added benefit of caffeine, which may aid in stimulating lash growth. Cocoa and coffee beans are packed with pigmentation and antioxidants, providing hydration while promoting hair growth through riboflavin and protein.

Unique Attributes: These natural pigments are highly pigmented, resulting in deeper and richer color payoff.

Our Maracuja formula glides effortlessly onto lashes, nourishing and lengthening them with seaweed, caffeine, and pro-vitamin B5. Experience no clumping, smudging, or flaking, all while coating each lash in healthy conditioners and stunning natural pigments. The innovative wand design ensures the most precise application. Discover more information below!

Perfectly Designed for Ultimate Lash Performance

If you’ve always dreamed of full, feathery lashes, the Maracuja Mascara is your answer! Unlike traditional super-fluffy wands that may pick up excessive product, this wand features a user-friendly, traditional torpedo shape. While ‘size’ may not matter, the shape of a mascara wand is critical for achieving optimal results! Let’s dive into the specifics of its ideal design for achieving the most voluminous and healthiest lashes of your dreams.

Tapered Oval Tip Design:

This cleverly designed torpedo wand allows for precise definition at the inner corners, where lashes tend to be shortest. The broadest part of the wand fluffs the remaining lashes for a full, feathery fan effect.

Additionally, this wand focuses on enhancing the wispy length of both the inner and outer corners, creating a sultry winged-out look. The narrower “waist” of the wand prevents clumping and ensures even product distribution, providing you with long, fluttery lashes every time. If you desire smooth, clump-free lashes, this innovative wand enhances application precision to achieve both volume and definition.

Moreover, thanks to the tapered oval tip and rich pigmentation derived from tea, cocoa, and coffee beans, this mascara delivers intense color along with feathery, natural-looking volume. Say farewell to lackluster lashes and hello to bold and beautiful eyes!

Water-Resistant Formula:

Nobody wants smudged eye makeup or those dreaded raccoon eyes. That’s not exactly the natural makeup aesthetic we aim for. Who better to save the day than the right waterproof mascara? The Maracuja Mascara offers long-lasting wear and remains reliable even in the sweat-inducing summer heat—perfect for tear-jerking moments during movies like The Notebook.

All this sounds wonderful, but we want all-day wear without compromising our skin, health, or the environment. Many waterproof mascaras deliver clumpy lashes, often resulting in more pain, tears, and smudging than you bargained for. We also worry about harsh ingredients that may irritate our eyes.

Instead of using toxic waterproofing chemicals, we incorporate natural oils and skin-safe waxes to create water-resistant makeup products that keep your makeup intact through life’s daily adventures. Whether you’re navigating crowded, sweaty subway cars, enduring thick summer humidity, or playfully splashing your crush at the beach, our water-resistant formula ensures that you have a natural and safe experience with our maracuja magic!

A Shade to Match Every Mood and Occasion

Our maracuja oil-infused mascara brings you one step closer to clump-free, feathery volume and a giant leap toward healthier lashes, all powered by the goodness of nature. We draw immense inspiration from Mother Nature—just check out our extensive collection of fruit pigmented® cosmetics for a reminder!

With every exceptional mascara comes a checklist of must-haves and must-nots. When formulating our mascara for voluminous lashes, we aimed for a blend that would lengthen, define, and add volume and color to your lashes without compromising safety. That means utilizing natural pigments sourced from black tea, berries, and cocoa to create vivid hues free from harsh artificial dyes. Naturally, we also wanted a mascara that wouldn’t clump, smudge, or flake, as longer lashes for just one hour simply won’t suffice. We’ve enlisted healthy fruit pigments for abundant color and flair!

The fruit pigments in our makeup products deliver stunning colors while being significantly gentler on your eyes and skin compared to conventional cosmetic colorants. Black Tea (midnight black mascara), Dark Chocolate (deep cocoa brown mascara), and Blackberry (deep eggplant neutral purple mascara) are all enriched with *fruit and tea pigments only.

Natural fruit dyes derived from berries like raspberry, blackberry, and black currant not only contribute vibrant colors but also provide antioxidants that support healthy lash growth. Furthermore, these berries help boost collagen production in your lashes, resulting in thicker and longer lashes over time. The absence of harmful synthetic dyes in our Maracuja Mascara means you can enjoy bold, beautiful lashes without the fears of burning, irritation, or watery eyes while prioritizing your health.

Ensuring the health of your lashes, eyes, and skin wasn’t sufficient; the ultimate volumizing mascara needed to be long-wearing, resistant to clumping, effortless to apply, and seamlessly integrate into both daytime and nighttime looks. Here are some scenarios to rock voluminous lashes with the power of maracuja!

Black Tea: Planning a night out or have an important event, especially in a little black dress or bold suit? This midnight black shade is your ‘cup of tea’ for defined and dramatic lashes or smoky eyes, as black mascara works wonders for making your eyes pop. Just be sure to return home before midnight, or you might find your dress turning back into rags!

Dark Chocolate: If you’re looking to soften your appearance for a Sunday brunch or casual shopping day, this deep cocoa brown shade is perfect for achieving a more natural look while subtly enhancing your lashes. Whether you’re aiming for a ‘no makeup’ makeup style, a daytime lash lift, or an elegant look for a wedding, brown mascara could be your ideal choice.

Blackberry: There’s a reason rock legend Prince adored the color purple. This versatile hue can make a bold statement when needed—think pairing it with vibrant amethyst eyeshadow and a sleek black pantsuit—or it can be subtle with a wash of lilac eyeshadow on your lids, complemented by a flirty sundress. Whatever scenario you choose to embrace with this deep purple shade, representing ‘royalty,’ you’ll always look ‘Princely’!

Why Choose 100% PURE for Your Mascara Needs

Mascara can serve as our golden ticket to achieving wider, brighter eyes and long, flirty lashes. With each application or zig-zag motion from our top-notch formula, we can feel our eyes—and hearts—widening with every layer of creamy, inky mascara. However, this adoration can come with hidden risks: most mascaras lack consideration for your health.

Many mascaras available on the market contain harmful ingredients that threaten your lashes, eyes, internal health, and even the environment. These toxic substances can be absorbed by the tiny pores and blood vessels around the eyes, leading to a range of eye problems and potentially dangerous effects on the body. These concerns are precisely why 100% PURE made a difference!

In crafting our mascaras, we aimed to cater to every style and lash length while utilizing ingredients that genuinely nourish both lashes and skin. Our formulations are free from harsh, harmful ingredients. If you seek va-va-va-voom eyelashes without sacrificing your health, the Maracuja Mascara will be a revolutionary choice for your eyes, offering long-term benefits for lash health!

Once you experience our formula, it will undoubtedly become a staple in your beauty arsenal, leaving your lashes healthier than ever before. Let’s delve into the benefits that strongly appeal to conscious consumers.

#1. This formula includes nourishing and natural ingredients like chamomile extract, vitamin E, and maracuja oil, all designed to enhance lash health, powered by the bounty of Mother Nature.

#2. Unlike conventional mascaras that can dry out delicate skin and cause irritation, our maracuja mascara contains safe, wholesome ingredients that are gentle on your eyes, ensuring a more comfortable application experience.

#3. Organic mascaras are devoid of synthetic preservatives and artificial colors that can irritate your skin and eyes. Instead, they are infused with healthy, natural hydrators like vitamin E and pro-vitamin B5 to moisturize your lashes.

#4. Rather than relying on synthetic Teflon or silicone to prevent smudging, we incorporate beeswax and coconut stearic acid, which also contribute to making our mascara water-resistant!

#5. This natural and nourishing mascara is free from harmful chemicals or dyes, allowing your lashes the opportunity to flourish, lengthen, and become thicker and stronger over time.

#6. The absence of harmful synthetic dyes, combined with the use of natural fruit pigments, means you can enjoy bold, beautiful lashes without the risk of irritation, burning, or watery eyes. Thanks to the natural pigments from tea, cocoa, and coffee beans, this water-resistant mascara provides intense color and feathery, natural-looking volume.

#7. We adhere to ethical practices, ensuring our mascara has a positive environmental impact. At 100% PURE, all our formulas (not just cosmetics) are fully biodegradable, and we utilize recycled or recyclable packaging.

#8. Ultimately, this voluminous mascara contains nourishing properties for both your skin and lashes. The natural ingredients that condition your lashes also contribute to lengthening and defining your eyes, resulting in a stunning transformation of your makeup look.

With consistent use of this vegan, all-natural formula, users can anticipate softer, shinier, longer, and fuller lashes. From volumizing to lengthening, the Maracuja Mascara caters to everyone! Why not embrace a greener approach and give your lashes some love along the way? It’s your eyes—but better—dramatically transformed in the blink of an eye!

Mastering Application Techniques for Maximum Lash Impact

We understand that applying mascara can be quite tricky. One moment you’re applying it smoothly, and the next, you step back from the mirror to find clumpy, stuck-together lashes staring back at you like an unsightly mess.

Don’t worry—we’ve got your back! We’ve curated a few simple tips on how to apply mascara perfectly, ensuring you achieve the best voluminous lashes for your flirty looks.

Start with a Lash Primer

Before applying mascara, consider using an eyelash primer. These products are typically infused with keratin, which coats the lashes to enhance pigment uptake, leaving you with bolder, longer-lasting colors.

Curl Your Lashes for Definition

For those desiring a more defined look, using an eyelash curler is highly recommended. Gently press your lashes with the curler for about 10 seconds, making sure not to exceed this time limit.

Apply Mascara on the Upper Lashes First

Begin by adjusting the amount of mascara on your wand. If there’s too much product, it could become challenging to distribute evenly, leading to clumpy lashes. With steady hands, gently coat or roll on a layer of mascara, then allow it to dry.

Layering Strategy for Customized Volume: Start with one coat for a more natural look, and gradually build up layers for a more dramatic effect. Just be cautious not to overdo it!

Finish with Mascara on the Lower Lashes

For those seeking an extra lash boost, consider incorporating colored mascaras into your routine. Pairing colored mascaras with complementary eyeshadow shades creates unique dimensions and effects. Use multiple colors for day-to-night transformations—wear our Dark Chocolate mascara with neutral eyeshadow during the day for a more natural appearance.

When transitioning to a bolder nighttime look, swipe the Blackberry mascara on your lower lashes to make your eyes pop, and apply bolder brown eyeshadow hues to create a stunning brown smokey eye! Slip into your best little black dress and rock the ultimate eye look!

In summary, mascaras are designed to elevate your overall look, even when you’re not planning to apply eye makeup. So why not begin harnessing their transformative powers today?

Lash-Loving Companions: Essential 100% PURE Products to Pair with Maracuja Mascara

Now that you have some insights into perfecting your mascara application technique, you may be searching for the best natural products to showcase your newfound skills and beautiful lashes. Here are some top cosmetic and skincare formulas to pair with the Maracuja Mascara, ensuring you have the best of both beauty worlds!

Fruit Pigmented® Ultra Lengthening Mascara

If you’re in search of a mascara that delivers long, luscious lashes without clumping, smudging, or flaking, look no further than this formula, specifically designed to coat each lash with nourishing conditioners and stunning natural pigments from black tea, berries, and cocoa.

Not only does this award-winning mascara provide your lashes with a beautiful, natural appearance, but it’s also water-resistant and free from harsh ingredients, allowing you to feel good about what you’re applying to your skin. With its slim, hourglass wand, this mascara is perfect for achieving layered lash looks. It works beautifully in tandem with the Maracuja Mascara for added length and volume. Say farewell to conventional mascaras and hello to healthy, ultra-lengthened lashes!

Green Tea Fiber Brow Builder

Our lightweight eyebrow gel effortlessly elevates your overall look with volumizing green tea fibers and natural pigments from cocoa and coffee beans. The built-in precision brush is perfect for defining, filling, and sculpting brows for a polished finish. Pro Vitamin B5 and vitamin E coat each strand, promoting strength and encouraging healthy growth. This universally wearable tint creates natural-looking definition that dries quickly without becoming stiff or sticky—a truly nourishing treatment that complements your eye look beautifully!

Fruit Pigmented® Pretty Naked Palette

This beloved 100% PURE beauty staple is an unbeatable asset for creating natural makeup looks. The fruit pigmented® palette celebrates soft, neutral tones that enhance and beautify without appearing overly made-up. This classic ‘everyday’ makeup palette includes versatile eyeshadows that elevate your lash look, alongside a peachy-nude blush and pink luminescent luminizer, all colored with vitamin-rich fruit and vegetable pigments—never synthetic dyes.

Blood Orange Cleansing Balm

This gentle yet effective cleansing balm is perfect for removing