At the core of 100% PURE, our mission is anchored in a dual commitment: to deliver exceptionally pure and effective skincare products while providing unmatched science-backed formulations that utilize high-quality, natural ingredients. This approach ensures that our offerings are not only safe but also potent, providing you with skincare solutions that truly work.

We are not just newcomers to skincare innovation; we are pioneers in advancing the field of skincare. Our dedication to pushing the boundaries of what is possible in beauty is evident in everything we do.

Our journey begins with a meticulous selection of ingredients. Acknowledging that the purity and effectiveness of our products are paramount, we refuse to compromise on quality. This commitment to excellence is where our innovation meets integrity, allowing us to champion our consumers’ skin and health through the most natural, cutting-edge, and science-backed formulas available on the market.

This is our science-backed purity promise at 100% PURE! We invite you to join us on our journey, exploring the foundation of our formulations, the science behind our ingredients, and our cutting-edge skincare innovations!

Discover the Foundation of Our Unique Formulations

A fundamental philosophy at 100% PURE revolves around delivering unparalleled satisfaction to our consumers through high-quality, natural products. This ethos goes beyond a mere statement; it is the very foundation upon which all our products are created. Our commitment extends beyond just formulating products that meet the highest standards of purity and efficacy; it encompasses a holistic approach to skincare.

Our unwavering standards and science-backed formulations form the foundation of 100% PURE. It all starts with a meticulous selection of nature’s finest ingredients. Recognizing that the purity and effectiveness of our products are essential, we refuse to settle for anything less than the best. Our rigorous ingredient selection process ensures that every component we use meets our unparalleled standards of perfection.

Each ingredient is chosen with care, based on its natural origin, potency, and compatibility with our body’s chemistry. We go beyond merely labeling our ingredients as ‘natural’—we demand that they contribute positively to both your skin and health. This dedication ensures that 100% PURE’s rigorous scientific research substantiates the purity, efficacy, and safety of our products.

We place a strong emphasis on transparency in our ingredient sourcing, collaborating with suppliers who share our vision of sustainability and ethical responsibility. This commitment prioritizes organic, non-GMO, and cruelty-free components, all harvested with respect for our consumers and the planet. Our refusal to compromise on quality guarantees that every product we offer is not only effective but also genuinely beneficial for your skin and overall well-being.

Our skincare range harnesses the power of nature’s finest ingredients to deliver transformative results suitable for all skin types. We prioritize sustainably harvested ingredients, ensuring that our products are effective while remaining environmentally friendly. Every ingredient undergoes a meticulous 9-Step Testing Process to guarantee that we are creating the safest, most effective products for you, your health, and the environment.

We start by ensuring that all ingredients are free of synthetics, chemical pesticides, herbicides, and fertilizers. After combining our selected ingredients, we rigorously test their stability to prevent any negative chemical reactions. Once we confirm that the ingredients blend safely, we assess their efficacy to ensure that each product performs as promised, with the right percentages of active ingredients delivering the results you expect.

When it comes to science-backed skincare, understanding chemical structures in formulating synergistic blends is crucial for amplifying the benefits of a beauty formula and avoiding potential harm. Formulating is not as simple as mixing a group of ingredients; it requires mastering chemical structures to create the most effective products—this is the necessity of science-backed purity at 100% PURE!

Leading the Way in Clean Beauty Innovation

As pioneers of clean beauty, we set the standard over 25 years ago and continue to elevate it to exceed expectations. This commitment encompasses not only the finest natural ingredients but also a steadfast dedication to science-backed skincare through key technologies and innovations.

One of the methods employed by 100% PURE to preserve the natural integrity and potency of our ingredients is the Natural Definition Process (NPD). This process helps us distinguish between natural and synthetic ingredients. The initial step involves determining whether an ingredient is derived from a natural source. If the answer is affirmative, we then scrutinize how it has been chemically altered for use in our beauty products.

To classify an ingredient as natural, all changes must occur through a biological process—such as cold processing or bio-fermentation. If the ingredient has been chemically altered in a lab, it cannot be deemed natural. These stringent methods help us maintain the integrity and potency of our ingredients.

Let’s start with cold processing: it is the key to creating more potent products. Essentially, cold processing means that the ingredient was extracted without the application of high heat levels, which can destroy beneficial components such as actives, proteins, and fatty acids. To ensure that every ingredient we use is as close to its pure form as possible, we utilize unrefined, cold-processed ingredients and never heat our formulas above 115 degrees, thus preventing any compromise of their value during formulation.

The production of cold-pressed oils and cold-processed ingredients requires significantly more time and investment. However, we believe that this additional effort is invaluable for retaining maximum nutrients and creating more effective formulas. The purity of minimally processed formulas translates into greater benefits for maintaining healthy, radiant skin.

At 100% PURE, we explore cutting-edge formulation techniques that align with NL10K™ and TG30™ standards. These criteria demand not only natural ingredients but also ensure that each product achieves its intended function without compromising safety or efficacy. The science behind the TG30™ standard is rooted in a fundamental understanding of how temperature impacts the stability and effectiveness of natural ingredients, which is why we prioritize cold processing. Central to this mission is our adherence to the NL10K™ standard, a foundational principle ensuring our products are meticulously free from 10,000 known harmful chemicals and irritants commonly found in conventional beauty products.

Another innovative method we employ to preserve the natural integrity and potency of ingredients is bio-fermentation. Many have heard of fermented foods like kefir, kimchi, and kombucha, but what about fermentation in skincare? At 100% PURE, we believe that bio-fermented ingredients work wonders for achieving plumped, glowing, and healthy-looking skin.

Simply put, fermentation is a time-honored process used for preserving food and drink. It involves breaking down complex organic compounds through a chemical enzymatic reaction involving bacteria, yeast, or fungi. When a skincare ingredient undergoes fermentation, it transforms into a new ingredient with enhanced benefits for the skin.

The metabolic by-products of fermentation contain additional nutrients not found in the original materials, such as fatty acids, antioxidants, enzymes, and peptides. These components help combat free radicals, reduce redness, and improve skin texture. At 100% PURE, we embrace the potency and advantages of fermentation, incorporating this innovative process into some of our top skincare and hair products.

We utilize fermented rice in various skincare formulations to lighten and beautify the skin. Rice can be fermented using koji mold, which contains kojic acid that provides numerous cosmetic benefits, including reducing hyperpigmentation and managing existing dark spots or melasma. Additionally, fermented rice water serves as a superstar ingredient in our rice water hair products, promoting shiny locks and healthy hair growth.

Highlighting Our Science-Backed Ingredients

When it comes to beauty and wellness, the ingredients we apply to our skin hold immense significance—not only for their effects on our skin but also concerning the scientific evidence behind their safety and effectiveness. At the heart of 100% PURE‘s philosophy lies a commitment to sourcing ingredients that are not only potent and pure but also backed by scientific evidence showcasing their skincare benefits.

Key Ingredients and Their Skin Benefits
Vitamin E: A powerful antioxidant known for its ability to combat free radicals, reduce UV damage, and nourish the skin deeply. Vitamin E promotes healing and helps prevent premature aging while being environmentally friendly due to its natural occurrence and minimal processing for extraction.

Hyaluronic Acid: We harness naturally derived compounds like hydrating hyaluronic acid from sweet potatoes and powerful polyglutamic acid from natto beans, along with moisturizing Irish moss from seaweed. These ingredients work synergistically to microencapsulate actives, ensuring stability and deep penetration (patents pending).

Vitamin C: Tetrahexyldecyl Ascorbate is a stable, oil-soluble form of Vitamin C designed to act as an antioxidant while providing skin-brightening effects; it also aids in boosting collagen production.

Organic Aloe: Renowned for its soothing and healing properties, organic aloe vera is essential for skin hydration and repair. Sustainably cultivated, organic aloe not only supports healthy skin but also promotes eco-friendly farming practices, contributing to the preservation of natural habitats.

Olive Squalane: This standout ingredient mimics the moisturizing properties of traditional shark-derived squalene, but without the cruelty or environmental damage. Sourced from olives, olive squalane exemplifies the power of plant-based alternatives in delivering high-performance skincare while respecting biodiversity.

Coenzyme Q10: This potent antioxidant revitalizes the skin by promoting collagen production and combating signs of aging. Coenzyme Q10 enhances skin elasticity and firmness while minimizing the appearance of fine lines and wrinkles, energizing and protecting the skin for a youthful, radiant complexion.

And that’s not all from this benefits-driven brand! Instead of relying on current extraction methods like Co2 and steam distillation, 100% PURE has pioneered innovative extraction methods that maximize the yield of lipids, antioxidants, vitamins, and other beneficial compounds without the use of harmful chemical extractors like acetone or hexene.

Top 5 Science-Backed Products from 100% PURE

It makes perfect sense that we have curated a selection of five standout products that embody the technological advancements and clean formulations we’ve championed—all backed by science.

Incorporate these best-selling products into your daily skincare routine to achieve healthy, glowing skin. With their versatile applications and suitability for all skin types, they make prioritizing skincare that is both effective and safe a breeze.

Vitamin C Serum: This lightweight serum, stabilized with vitamin C, features a hydrating aloe gel base that not only soothes the skin but also deeply nourishes it. It is a powerhouse for promoting collagen production—essential for maintaining skin elasticity and firmness. The infusion of green apple and grape enhances radiance, while the addition of alpha lipoic acid (ALA) protects against oxidative damage, a common cause of premature aging and discoloration.

Multi-Vitamin + Antioxidants Potent PM Serum: This formulation features a blend of stabilized vitamins designed to reduce the appearance of fine lines and wrinkles, enhance firmness and elasticity, and brighten and even skin tone. Combining Niacinamide and Vitamin C in a stable form, this serum is perfect for evening use to restore a youthful, glowing complexion.

Fruit Pigmented Ultra Lengthening Mascara: This mascara elongates and separates lashes without clumping, smudging, or flaking. It features a slim hourglass wand that evenly coats each lash, utilizing healthy conditioners and stunning natural pigments derived from black tea, berries, and cocoa. This water-resistant formula is free of coal tar, Teflon, and other toxic petrochemicals.

Coffee Bean Caffeine Eye Cream: Our #1 bestseller, this luxurious eye cream is packed with indulgent ingredients like moisturizing rosehip oil, stimulating caffeine from coffee and green tea, and toning vitamin C to revive tired eyes in no time! Caffeine effectively reduces puffiness and dark circles while stimulating circulation, enhancing skin brightness and overall texture.

Charcoal Clay Cleanser: This cleanser purifies and detoxifies the skin on multiple levels. Activated charcoal acts as a magnet for dirt, oil, and toxins that accumulate in pores from daily environmental exposure. Once bonded with the charcoal, these impurities can be easily washed away. Organic lemon performs double duty by killing bacteria and balancing oil production, while algae extract moisturizes and nourishes the skin. Together, these ingredients create a purifying formula that effectively cleanses without stripping your skin.

Frequently Asked Questions: Science at the Core of Our Beauty Philosophy

How does 100% PURE ensure the purity and safety of its ingredients?

100% PURE guarantees the purity and efficacy of its ingredients through a rigorous sourcing process prioritizing natural and organic components. We conduct thorough testing on all ingredients to confirm their purity and safety. Additionally, we often select sustainably harvested ingredients, ensuring that our products are not only effective but also environmentally conscious. By collaborating with suppliers who share our commitment to quality and sustainability, we ensure that every product upholds high standards of purity and effectiveness.

What role does scientific research play in product development at 100% PURE?

Our unwavering dedication to clean beauty is exemplified by our investment in scientific research. By understanding the science behind natural ingredients, we can optimize their benefits, formulating products that are both effective and innovative. This commitment not only enhances the performance of our offerings but also educates consumers, empowering them with the knowledge to make informed choices regarding their skincare and makeup.

Are all 100% PURE products backed by scientific studies?

Absolutely! Our rigorous standards and science-backed formulations are the bedrock of 100% PURE. This process begins with a careful selection of nature’s finest ingredients. We understand the critical importance of purity and efficacy, which is why we maintain an unwavering commitment to quality. Our comprehensive 9-Step Testing Process scrutinizes every ingredient, ensuring that we create products that are safe and effective for your health and the environment—all supported by scientific research.

How can consumers stay informed about the science behind their skincare?

Educate Yourself: Familiarize yourself with ingredients and understand which ones you prefer to avoid based on your personal values (e.g., parabens, sulfates, synthetic fragrances). Start by replacing products as they run out with cleaner alternatives. Read Labels: Look for certifications such as organic, cruelty-free, and vegan; these can guide your purchases toward more ethical and clean products. Choose brands that provide transparency about their ingredient sourcing, manufacturing processes, and sustainability practices, like 100% PURE. By comprehending the science behind the products you use, you can make informed decisions about your skincare.

What future innovations can we expect from 100% PURE?

Our brand is at the forefront of a burgeoning trend toward customized skincare products tailored to meet your specific needs. Recognizing this transformational trend in the beauty realm, 100% PURE has embarked on a pioneering journey to create a line of natural beauty products that can grow, evolve, and withstand the test of time—while being healthy for your skin and overall health. We leverage cutting-edge methods and technologies to deliver personalized skincare options that provide targeted solutions for unique skin types, concerns, and preferences.

The clean beauty industry’s journey toward sustainability is marked by innovative packaging solutions, with 100% PURE leading the charge. Our commitment to the environment is evident through our use of eco-friendly materials such as recycled glass, bamboo, and post-consumer recycled plastic. Here, we explore these innovations, highlighting the benefits of each material and showcasing specific products that exemplify our dedication to sustainable packaging.

Join the Movement for Clean, Effective Beauty

The journey of 100% PURE from pioneering clean beauty to leading in scientific innovation creates a remarkable precedent. By marrying the best of nature with groundbreaking technological advancements supported by science, we elevate the efficacy of natural skincare while reimagining what it means to be genuinely clean and sustainable.

Choosing 100% PURE is more than selecting a beauty brand; it is about making a conscious decision to support a company that aligns with your values—values that advocate for purity, effectiveness, and a profound respect for nature. When you choose 100% PURE, you become part of a family that looks beyond the superficial, making choices that benefit both your well-being and that of the planet.

Looking to the future, 100% PURE’s steadfast commitment to creating skincare and beauty products promises not just purity but also authenticity, grounded in scientific evidence and research. We invite you to join the 100% PURE family. By choosing us, you are opting for a path that honors and respects the delicate balance of nature. You are casting a vote of confidence in the integrity and innovation behind every product, promising truly transformative results. This is 100% PURE’s science-backed purity promise!