For the inaugural #GlowOutside social campaign, Kinlò partnered with five NCAA athletes who the Los Angeles-based brand says embody its values ​​of empowering their communities, celebrating and embracing diversity, and striving to create a broader positive cultural impact.

The athletes are Deja Kelly (University of North Carolina Basketball), Reilyn Turner (UCLA Women’s Soccer), Robert Dillingham (University of Kentucky Basketball), Xolani Hodel, (Stanford University Beach Volleyball) and Ziyah Holman (University of Michigan Track & Field) .

“I’m so excited to partner with these amazing student athletes to help spread awareness for our Glow Outside campaign,” said Osaka. “As young, influential voices in the space, they are the perfect fit to help champion such an important initiative and as a brand, we couldn’t be prouder to empower and support NCAA athletes.”

In their roles as campaign ambassadors, the student-athletes will demonstrate how Kinlò products can and should be used as protection against sun damage, as well as advocate for preventative suncare and education for people with melanated skin. Products featured in the campaign include Golden Rays Sunscreen, Always Golden Daily Moisturizer, Always Golden Body Lotion, Hydrating Golden Mist and UV Detection Stickers.

The partnerships come as the brand has been expanding into brick and mortar retail. In April, the line debuted in more than 2,500 Walmart stores in the US.