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The Skin Factory, known for its personal care brand KUNDAL, plans to further accelerate its overseas sales growth by acquiring Abill Korea, the owner of the natural beauty brand NACIFIC, which has a strong presence in overseas markets.
Abill Korea was established in 2014 and has been successful in overseas markets such as Indonesia, Myanmar, and Japan. More than 1 million bottles of Fresh Herb Origin Serum, which became widely known to the public as “Yok Serum,” have been sold since its launch. Abill recorded about 17 billion won in sales last year by expanding its product range to skincare and color cosmetics products with various concept ingredients such as Niacin, CICA, AHA BHA, and salicylic acid.
Especially in 2021, the NACIFIC brand has become well-known to many overseas fans through its contract with global artist “Stray Kids,” which was the driving force behind growing 90% of its overseas sales.
The Skin Factory has been expanding its business to overseas markets by focusing on hair care product sales led by the KUNDAL brand. Over the past three years, The Skin Factory achieved an average annual growth rate of 297% in overseas markets and successfully accelerated sales 6.7 billion won in 2020 to 33.2 billion won in 2022.
Roh Hyun-jun, CEO of The Skin Factory, said, “Through this acquisition, The Skin Factory has successfully expanded its business portfolio to the two major categories ranges – the personal care brand KUNDAL and the skincare brand NACIFIC, and will focus on maximizing overseas sales through our current well-established partners.”
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